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Savvy shoppers buy MW2 for £25 News

PC Xbox 360 PlayStation 3
News by Games Industry.biz

2 November, 2009

Smart consumers are taking advantage of various offers at retail to buy Activision's Call of Duty: Modern Warfare 2 for less than half the recommended retail price.

The publisher has been heavily criticised for pushing up the console RRP of the latest from Infinity Ward to £54.99, but a cut-throat retail market is providing consumers with a number of options to avoid paying the inflated price.

UK retailer Gamestation is currently offered the game for £4.99 if a consumer trades in two games from a list that includes WET, Overlord II and Sacred 2: Fallen Angel. With Play.com selling Overlord II for just £9.99, users on website hotukdeals have already begun buying two copies of the Codemasters' title and trading it in for a pre-ordered copy Modern Warfare 2.

Online retailers are currently offering the basic Modern Warfare game for around £45, but all eyes will be on the supermarkets, which have already slashed two big releases – FIFA 2010 and Operation Flashpoint 2: Dragon Rising – in order to grab sales.

Last week, ASDA admitted that it sells some games at a loss because "customers continue to tell us that computer games are an expensive product in today's economic climate so we are working hard to try and offer them consistently good value for money within the games category".

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Comments: 1-50 of 53 in total | next 50 »

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redneon
02/11/09 @ 17:22
#1
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If Tesco sell MW2 for £30 then I'll be placing my morals firmly in the bin, I'm afraid.
Edited 1 times, most recently on 02/11/09 @ 17:23
bluem4gic
02/11/09 @ 17:24
#2
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Eurogamer's big mouth. I am sure now that Gamestation will not honour the deal
Gazza_UK
02/11/09 @ 17:30
#3
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Is that the same as having "special time" with "THE STRANGER"?
giant_frying_pan
02/11/09 @ 17:30
#4
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I think the lowest the supermarkets will go will be around £35-£40.
Paulie_P
02/11/09 @ 17:31
#5
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Its a pity the retailers will take the loss instead of Activision for these sales.
Benno
02/11/09 @ 17:31
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29
Co_Starring
02/11/09 @ 17:34
#7
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A savvy shopper spends his coin on another game...
Mordum
02/11/09 @ 17:44
#9
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@cabbadgecase
Almost wet myself... you can never go wrong with a Lebowski line.

I always pre-order any games that I'm really interested in, but with MW2 I'm certainly waiting to see what the supermarkets do. Although if lower prices aren't offered I'll still pick it up, like others have said, the sheer amount of online hours it'll give me will balance the cost out.
Edited 1 times, most recently on 02/11/09 @ 17:52
Rirekon
02/11/09 @ 17:45
#10
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@optimusprym8 ; Reading Fail
Flabio
02/11/09 @ 17:46
#11
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@optimusprym8 - you're misreading it. People are buying copies of Overlord 2 for a tenner each online, then trading those in. Total cost, 25 quid. They didn't buy them at original retail price.
NickDude
02/11/09 @ 17:52
#13
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what theyre saying is you can get MW2 for £25 by buying 2 copies of Overlord 2 from play (£20) and trading them in at gamestaion to get MW2 for £5, making the game effectively £25, against what gamestation will charge on its own (£45-£50)
Mordum
02/11/09 @ 17:54
#14
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oh ok, I must've read it wrong. Well, now that does sound like a good deal. then.
the_dudefather
02/11/09 @ 17:55
#15
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you also trade in COD4 in Game to get MW2 for half price (the store price, not rrp), but you have to preorder I think
mingster
02/11/09 @ 17:57
#16
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some of you need to stop playing video games and redo basic maths.
£10 + £10 + £5 = £25
Thedni
02/11/09 @ 17:57
#17
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I expect there will be some small print, somewhere, saying you can't trade two of the same games.
metalangel
02/11/09 @ 18:00
#18
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LOL @ Dragon Rising being put on sale. They know it'll be (quite rightly) consigned to a bug-infested bin when MW2 comes out.
TeaFiend
02/11/09 @ 18:00
#19
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I doubt they care about having two copies of the same game, selling them on is straight profit. If they sell them at £25 they have covered the costs. But I think Overlord 2 is about £30 preowned (or around that).
raion
02/11/09 @ 18:13
#20
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being able to keep a steady stream of new games coming in is becoming more and more like a delicate art.

me? I buy pre-owned (or budget edition later). I don't like trading in games to buy a brand new one. I tend to keep the games I like. you never know when you'll have an itch to play that game again.
EarlBassett
02/11/09 @ 18:23
#21
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Methinks there will be a lot of pissed off tight-arses with 2 copies of Overlord II on their hands when GAMESTATION shut this deal down in the next day or so
Edited 1 times, most recently on 02/11/09 @ 18:23
bad09
02/11/09 @ 18:26
#22
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"A savvy shopper spends his coin on another game... "

THIS YOU BLOODY SHEEP, FFS THIS!!!!!

Don't buy it people, next time they won't try upping the price!

RandomHero
02/11/09 @ 18:45
#23
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"I expect there will be some small print, somewhere, saying you can't trade two of the same games."

Guys I work in Gamestation and this is usually the case.

Not looking forward to the angry mobs tbh. :S
dnbuk
02/11/09 @ 18:48
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HUKD users are cocks.
curtlikesmeat
02/11/09 @ 19:15
#25
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Nice work on shoe-horning in the Lebowski quote, I did laugh!

Fuck knows why the guy that said "but i accept value is a very subjective thing." got negatives - I swear if you say anything against MW you get negatives. Well, I won't be playing it online at all so to me it's worth £25 max and I'm not going out of my way buying copies of Overlord and all that malarky. If it turns out to be a great game, fantastic. If it turns out to be more of the same I hope EG give it an 8/10.... I can see you rabid fanboys making Eurogamer's first 1000+ comments on a review then!

icematt12
02/11/09 @ 19:19
#26
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If Gamestation are getting dozens of copies of Overlord II, they will probably take that off the offer. Take care.
curtlikesmeat
02/11/09 @ 19:21
#27
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Actually, maybe I'm wrong but I could have sworn I read somewhere that GAME and Gamestation were actually the same company?!
RandomHero
02/11/09 @ 19:27
#28
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"Actually, maybe I'm wrong but I could have sworn I read somewhere that GAME and Gamestation were actually the same company?!"

GAME own Gamestation but are keeping the two seperated from each other due to monopoly laws. :)
conners
02/11/09 @ 19:29
#29
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There have been deals out there for some time.

Pre-ordered mine with CDWow for £27, although that was a few weeks ago and they have since increased the price (though it doesn't affect pre-orders.) Sweet!
Edited 1 times, most recently on 02/11/09 @ 21:20
Wolverfrog
02/11/09 @ 19:38
#30
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Shame there's no Gamestation where I live...living in a small town sucks.
Laws
02/11/09 @ 20:47
#31
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erm get a car u bum!
Vin
02/11/09 @ 21:07
#32
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Haha, stick that in your craw Activision.
Triggerhappytel
02/11/09 @ 22:02
#34
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Doing this isn't hurting ActiBlizz though - they still make the sale and the retailer still bought the stock at the same price. Ultimately it's Gamestation who are going to end up with thousands of copies of Overlord 2 they can't sell and they'll take the hit!
Sirish
02/11/09 @ 22:03
#35
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Yep. Congrats eurogamer. People were doing something similiar as part of an offer we were doing at the shop where i work, until too many people did it and over did it. Which people will now do with this offer.
CB.Gamestation
02/11/09 @ 22:04
#36
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Yeah t's and c's are that you must trade both games in at the same time as buying the game.
Gamestation policy is that you cannot trade more than one copy of a game at a time!

These people just wasted £9.99...
semitope
02/11/09 @ 22:27
#37
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People people people, just let call of duty die will you?
SMOM
02/11/09 @ 22:29
#38
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I'm sure Gamestation only allows one copy of a game to be traded in per day.

Bought my copy from Tesco Direct for £32.
Mongoose
02/11/09 @ 22:48
#39
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Yeah I won't be buying it new regardless of how cheap, as I disagree with Activision's pricing and they get the same amount regardless - it's the retailers this is hurting. I'll wait for the first preowned ones to show up and get it then (if I haven't lost interest).
Collymilad
02/11/09 @ 23:06
#40
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It's just a pity those bastards at Activision still get their cash.
CunningLinguist
03/11/09 @ 00:59
#41
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@curtlikesmeat
MGS 4 already passed the 1000 comments mark. I think it made it to 1300 or something.

Edit: Just checked. It has 2318 comments. So MW2 might have a tough day at the office in that regard.
Edited 1 times, most recently on 03/11/09 @ 01:00
PatAU
03/11/09 @ 04:46
#42
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Still not worth it.
thewool
03/11/09 @ 08:05
#43
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awesome!! @ cabbadgecase
AphoticCosmos
03/11/09 @ 08:24
#44
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Savvy shoppers simply don't buy MW2.
Kremlik
03/11/09 @ 08:29
#45
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Yay after MW2 is out - i can buy Overlord 2 on the cheap the first is such a good game :)
WiseGuy
03/11/09 @ 08:49
#46
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@ Kremlik - isnt £9.99 cheap enough :)
Murton
03/11/09 @ 09:01
#47
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While it's cool that retailers are addressing Activisions pricing fail, it's a shame that they're the ones who are paying for it as they will have bought MW2 from Activision at whatever price they sell to retailers at.
Nodebug
03/11/09 @ 09:01
#48
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Regardless, I'll purposefully be buying this one second hand to shun Activisions price hike. Its not fair that the shops have to take the hit, its hard enough to keep a retail games shop running as it is
Edited 2 times, most recently on 03/11/09 @ 09:03
M_of_the_sys
03/11/09 @ 09:15
#49
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If I can't get the deal in GAME to get MW2 for half price when you trade in COD4 then I won't buy this game. There are more games on my radar that sound better than this for less money.
Demikaze
03/11/09 @ 09:50
#50
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I am very much looking forward to playing this, but I can't condone the price hike by purchasing it day one. I know it won't make a jot of difference since it will sell in the millions at the full price, but I don't want even the smallest part to play encouraging this sort of practice in the future.

Comments: 1-50 of 53 in total | next 50 »

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