Rock Band "won't magically get cheaper because you wish it so"
Harmonix disappoints Internet.
Harmonix has told the Internet there's no point going bonkers over the European price of Rock Band, saying the game is "not magically going to get cheaper because you wish it to be so".
In a post on the Rock Band forums product development manager Greg LoPiccolo wrote, "We're not making a killing on Rock Band in Europe. We are incredibly sensitive to pricing issues. We are painfully aware that the higher the price we charge, the less copies we'll sell.
"We are strongly motivated to keep the price as low as possible. That said, we don't propose to lose money on it. The fact of the matter is, the costs of releasing in Europe are far higher than in the US, in some ways uniquely so for Rock Band compared to other game titles, because of the size of the peripherals."
LoPiccolo declined to reveal cost structure details - "That would probably get me fired, and rightly so." Instead he highlighted the extra cost involved with shipping a larger product box and doing so outside the US: "Seriously, I was shocked to learn how much it costs us to ship an RB peripherals box to Europe. It's way more than you'd expect."
According to LoPiccolo it doesn't make sense to compare the manufacturer-recommended US and UK prices for Rock Band. He wheeled out the old VAT line, stating, "That’s not the whole discrepancy, but it’s a big chunk of it." LoPiccolo also observed that European retailers are free to cut the price of games, unlike their US counterparts. "So a reasonable price comparison is what you actually pay, not just the SRP, which means two different things in the two territories.
"We’re not gouging you, primarily because doing so doesn’t serve our interests," LoPiccolo continued. "We can only build our franchise if you buy our games. You may conclude that Rock Band isn’t worth the price charged, and that is your prerogative. But it’s not magically going to get cheaper because you wish it to be so.
"We’ve sold a ton of these in the US at a far higher price point than people are used to paying for a videogame, because it really is a new and different experience... Once you get a crack at it, you’ll know whether or not it’s worth the money. We think you might decide that it is."
Earlier this week, EA announced that the full Rock Band set-up - game, drum kit, guitar and microphone - will cost GBP 180 / EUR 240, compared to USD 169 (GBP 85 / EUR 107) in the US. Harmonix's Rob Kay defended the higher price point during a chat with Eurogamer - read the full interview to find out what he had to say.
Or for a real laugh, why not read this story from May last year.
Thanks to reader Machetazo for pointing us in the direction of Greg LoPiccolo's post.
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Comments (216) Latest comment 4 years ago
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At that price, the number of people who actually bother to buy it won't magically increase just because the developer and publisher wish it so.
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If it was cheaper i may have considered it simply for party use but to be frank, at that price they can fuck right off.
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But that is unlikely to happen.
Unless we wish it!
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Jeez, never have i had to search this hard to make a game affordable.
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the Wii has a bigger box too...
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While I cannot comment on shipment expenses on a RB peripherals box, there's nothing stopping them to slap in a copy of the game as well before selling it for 169€-199€.
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The internet "We won't magically buy your product because you wish it so."
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Surely it's more expensive to ship the game disc and the instrument box separately - Save some of that money by putting the frakking disc in the box too!
ROCK-TARDS!
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positive story about rock band = harmonix, negative story = EA
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I can imagine. When I ordered a Hori Real Arcade Pro PS2 joystick from America and had it shipped to Austria it arrived three days later and cost 15$.
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I was still on the fence even after the delays, lies (Who's Next & Nevermind etc whole albums available for download within weeks of release?), pricing and more delays (PS3 owners get stuffed yet again).
That statement has absolutely guaranteed I won't be buying Rock Band now.
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Consumers are feeling cheated and the last thing the developer or publisher should do is patronise them...
Like so many other this went from 'must buy' to 'too bad, maybe when it comes down in price a lot' for me...
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I dont see how he has a leg to stand on.
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Great name, bad price.
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No-one in Europe seems to like these guys a lot right now, and none of the reasons they state for the unacceptable price sounds even half right. In essesce, what they get is a "gaming brand" that will continue to do very well in the US, the home market, and fail completely over here. Sort of the revers of Sing Star, in a way. That, EA, is a huge opportunity lost, and a very strong, fine brand (or franchise, I guess they call it) destroyed for the Euopean market. They might as wel spare the bother and not release a PAL version at all. In fact that would be smarter, as they'd loose less customer good-will over it, than releasing at this prive, with these lame excuses.
Rock Band? More like "$uck Brand", haha.
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And the costs of shipping thing - I can accept there's a point there, but I really don't understand why it is quite so drastically different to shipping a bunch of consoles from one place to another. None of those are - as far as I know - manufactured in the EU, yet we still manage to sustain a greater degree of price parity than this.
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£240 (inc. extra guitar)
My PS3 only cost £295!!
But i get far more for the money with my PS3
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One of many reasons I read Eurogamer, you guys are excellent
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As someone already pointed out you can pre order on play for £139 or whatever it is. I'm not condoning the price but I think you'd struggle to pay £180 even if you wanted to buy it for that price
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The Play.com price is a fair price and what I was prepared to originally pay but I think I'm going to keep my cash instead now.
I have to earn my money and EA and Harmonix have to earn mine.
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Don't. Try. To. Justify. It.
You're all cunts. Get over it. We hate you.
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They have absolutely no justification to make us buy the game disc at full price instead of a bundled copy with the instruments, though. That's just greedy and opportunistic. I can't help but keep feeling that the whole of Europe gets shafted, time and again.
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GHIII anyone?
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mass import means it works out pretty cheap per item as pointed out earlier. The differential in prices is so much more.
Also, if it's really that bad, find somewhere to manufacture it in Europe
In fact, it's CHEAPER for us to import it ourselves, than use their hiked up price rates here, so them importing it is NO excuse...
also +1 zing to BadBoyBonner (who was the FIRST to write the "won't magically increase just because the developer and publisher wish it so." comment)
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Seriously, these guys are just making things worse each time they open their mouths.
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Internet forums/comment threads aren't a fair representation of the "average gamer" imo.
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"Seeing as one of my specific orders was. 'Don't let anyone know anything about pricing,' I can't imagine that was true," he said. "Because of a lot of reasons that I can't talk about, but we're far from releasing prices at this point. So I wouldn't take any of that stuff too seriously." 18th May 2007
As can clearly be seen, he's been a lying b*****d for quite some time now, we should have all known what was coming - the t***s.
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I'd rather not thanks
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sounds like a bad idea I suppose but then again the more people with the game the more DLC is being purchased.
I'd even imagine making a loss on the box itself would be a wise move when you consider the amount you would sell and then the amount of DLC that would be purchased which they probably make a fair bit off.
bad idea?
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Still a great game, though I'll be clubbing together with mates to buy it.
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While that maybe true - gamers the world over track the price at the till they are asked to pay - flop predicted by me. Cue BSometer to kick in about how they predicted X sales for it and thats what they got and how happy they are with selling 10 copies of it etc.
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This has guaranteed I won't be buying Rock Band. Just on general principle. Even if I see a pallet load of them in Netto for £20 a punt in a few weeks time.
Magically line his wallet? No thanks.
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I know of eight people, including myself, who were going to buy it, but who are now saying 'no way'. That's a lot of money these pricks aren't getting.
Now that's magic...
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Not only is that a sound idea - you have just explained how most of the console business works.
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No, not a bad idea at all... However, the attitude on display here shows they are quite happy with the US installed base and won't give a rat's ass for EU...
Well, as far as I'm concerned, the feeling is mutual...
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HAHAHAHAHAHAHA
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Shove your peripherals up your sphincter, good sir.
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Surely they're made in a China anyway? By kids working for a few pence per hour?
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/doesn't buy it
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Oh.... wait a minute.... what's that, Play.com is a business and is STILL making a profit. But that would make this guy a liar, surely that can't be the case!
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I have played it Harmonix, and it is definitely not worth that amount of money. I wouldn't buy a console if there wasn't at least *5* games on it I wanted to play. This thing is the price of 2 of this generations consoles. So, no. Won't be buying it. Really hope this doesn't chart. Even if it doesn't hurt them in the pocket, a message will still be sent.
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Attribute it to what you will, but having to more than double the price to enter a new market with a ready product means there's something wrong with your business model. We're used to paying more than the Americans, that's to be expected, but the difference is just too huge to take in stride.
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All the other consumer electronic goods don't seem to suffer from your magic shipping cost to Europe that much!
Congrats Harmonix, you've made yourself more unpopular than EA with me.
I can't believe I was willing to buy your products at full price once, Frequency seems far away now.
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For the price difference here, you could get airfreight from China in 3 days and still have change.
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No, but the bad press and slagging off isn't going to magically disappear just because you wish it to do so. Companies failing to meet their customers expectations can expect to be bad mouthed. Too bad!
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Done!
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Because of that greed, arrogance and ignorance on display I will not be buying this game, not until it sees a significant price drop - whether that's caused by magic or market demands, I couldn't care less.
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They really should shut up now though and pray that the retailers lower the price for them. As many have noted their excuses does not really compute. We in Euroe are used to some markup but this is absurd.
I'm pretty sure they will loose sales on this. Both me and my sister were planning on getting this (the full box) but now we probably will only share the game and a set of drums and use our GH2/3 guitars and a USB mike. I personally also wonder if they are not dangeorous close to pricing them out of the casual gamers market. It's one thing paying 600-700 SEK (~50£) for singstar or GH3, another thing to pay the full price for this. I guess they hope the casuals will at least buy the game and maybe one periphial.
I definitely thought they wanted to earn money on the DLC and would accept not making much money on the game. Maybe there is a deal where Harmonix get the money earned on the game/hardware while MTV get most of the dough for the DLC ...?
/B
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Why dont they manufacture it in Europe then?
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No sale. Not even when the price 'Magically drops' because no one is buying it. That would be like someone attempting to rob me but failing, then settling for just half the contents in my wallet to which I just had over.
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His definition of "big chunk" is obviously different to mine.
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It's a fairly big region, you know. It might just be worth your while.
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So the first excuse/lie was VAT
Second excuse/lie was shipping costs
What's the next excuse/lie gonna be Harmonix?
Tossers
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Standard games in the US are $60 while Rock Band is $169 or marginally less than 3 standard games.
Games in the UK are typically £50 so I was anticipating a price of £140-150 for Rock Band. Admittedly it's come in at slightly more than that but is already available for £132 from Play.com which is what I was expecting to pay.
I'm not sure what the basis behind his comment that "European retailers can discount" is, whether MRRPs have more weight in the US or something. However, I wouldn't be at all surprised if UK (speaking from personal experience here) retailers expect an MRRP that gives them a large margin so that they have room to discount from the word go.
Essentially, there's no point arguing about the MRRP. The actual price paid is a much more valid point for discussion and I find £135 to be expensive but not prohibitively so. Then again, I'm just desperate for the first game in the history of the universe that may actually get my wife to join my son and I.
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But if that's the case and it's still too expensive, you have to start looking at ways of making it cheaper. It'd probably be more cost-effective for them to pay someone to manufacture the peripherals in europe, lower the price that way and sell more copies.
Maybe not, I'm no expert, but the point is, if the current way doesn't work, then you figure out a better way, you don't just shrug and say, 'well, that was the best we could do given market realities and blah.' Anyone who says there isn't a way to make this cheaper is either lying or extremely unimaginative.
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I also bought Steel Battalion without flinching, so that might give something away about my state of mind.
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This.
VAT, shipping, generally higher wages and costs in Europe (so pricier distribution, warehousing and so on), the fact that EA/MTV can't remotely bank on the dollar remaining at its current ludicrously low value... Anyone expecting RB to cost less than £120 was living in dreamland. I was expecting somewhere between that and £150, so Play/Amazon's £133-140 is right there or thereabouts.
That's an awful lot of money to spend on one game, no doubt. If I wasn't paying for it with poker profits I'd probably pass. But I'm genuinely not sure you can argue that we're being excessively gouged.
"Slightly gouged" I might give you, though.
The guy says right there in the article that RRP means different things in the US to Europe. When was the last time you paid the full £49.99 RRP on even a brand new XBox game, f'rinstance? They obviously set the RRP at £180 in the knowledge that in the real world people would be buying it for at least 20% less, even at launch. So why are people focussing so intently on the £180 that absolutely nobody is going to pay?
Remember when Street Fighter II was launched on the SNES? Sixty quid for a 16-bit game. Now THAT was the golden age of blatant profiteering.
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cheeky arsehole... no way am i buying this
amazing how quickly they've turned into sods since EA took over
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i still remember walking into a shop and picking up GTA:VC for just 40 Euros on release day when all other new games were 50-60
EA will put a stop to that though...
i say we all buy Shares in Take 2, whos with me?
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Yet more dissembling. If you pile up enough lies, eventually everyone will find something which they think is true.
Oh, and Steel Battalion was certainly pricey, but it wasn't marked up over the US price by over 100%.
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Don't you mean when it gets 'magically' cheaper
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Instruments - £99.99
Solus - £39.99
Drum Kit - £69.99
Guitar - £59.99
/confused
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The mark up is due to EA's love of money, and fears the dollar/£ rate might suddenly snap down to 1:1.5. It has fuck all to do with shipping or VAT.
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Don't forget, no matter how outraged you may be by the price, they are entitled to charge whatever they like. If you don't agree with the price, don't buy it - that's your right as a consumer.
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However the price they're expecting us to cough up is more than people are used to paying for a whole fucking console.
Did someone at Sony send Harmonix their book on how not to do PR or something? Treating your potential customers like they're idiots isn't generally a good approach.
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First rule of business is if you start becoming aggressive, you've already lost the argument.
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The mark-up in Europe has always been roughly 50% more than the US price. You can check that on the price of consoles (except X360) or comparable games (such as Guitar Hero III). Once more for those who haven't been paying attention, the mark-up on Rock Band is 110%.
Greg says that they've sold plenty of copies in the US despite it costing more than a normal game. How much more than a normal game? 2.8 times more.
How much more than a normal game are they asking in the UK? 4 times more.
So again the numbers come down to this - the Rock Band game should be included in the instrument pack in Europe, which would bring the game into line both in terms of typical mark up over US prices and in terms of its price compared to other titles on the market within its own region.
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/sides split
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So massive rods to EA / Harmonix. Another -1 sale.
PS - And God forbid they should only make cost / small return on the instruments, because it's not like Rock Band enjoys a steady and healthy profit through constant DLC, is it?
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Why is it that residents in the USA can sell this to UK buyers on ebay for £125 AFTER:
Their markup
Shipping
Duty & VAT upon importation
(I know because that's where mine came from ;o) )
and EA/Harmonix can't? Be under no illusions - this is EA's doing, the price of their products (across the board not just this) to retailers and customers is just getting ridiculous.
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Anyway, surely the thought has crossed the publishers' minds that selling their game at £180, telling lies and using exaggerations to try and justify it, and then issuing an arrogant statement in an attempt to silence perfectly justified customer anger, has done nothing except put off huge numbers of their potential customers. Surely well over half. Going by the comments on this and indeed most game websites, I'd struggle to find even ten people per site out of the hundreds and hundreds of comments, who are still on for buying the game now. But since we can't judge the general public's feelings on this, let's say as an example that only half the potential customers have been lost.
How is selling the game at £180 and inevitably selling a hugely reduced number of copies, in any way preferable to selling it at a cheaper price to a much larger customer base and making more money overall? I really fail to understand the publisher's logic. If they'd stuck a £130 or even £150 price tag on the box they'd make £30-50 less but sell to a huge number of people, maybe twice or three times as many as they're going to with the £180 charge. So why deliberately limit your number of future customers?
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Add these two together and apply promo code "experience08" for an extra 5% off (if that still works - haven't tried it myself):
Instruments (£99.99) - Solus (£39.99).
On the other hand, where is that Amazon's £140 people are mentioning?
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"Fuel costs will play heavily into the price.
Realize this...in the U.S., we buy our fuel by the gallon. Y'all over in Europe buy it by the liter."
Yes, thats going to make a huge difference in the cost....
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So balls to 'em.
We supposedly live in a consumer-led society. Therefore we have the power to choose whether or not to buy. And I, for one, am hitting the "no purchase" button for Rock Band.
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Intruments plus game = £140. Promotional code "experience08" gives another 5% off, so £133. Apparently you can use Quidco for another fiver off as well.
Not great but like I said, pretty much what I expected.
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VAT is the only thing they can truly blame and they've gouged. Plus the arrogant cocksuckery of his post just assumes people will just go "yes sir, 3 bags full sir".
Fuck them.
Plus, don't get me started on the fact you buy it off ebay, get it sent via ups express and its STILL cheaper.
EDIT: Just to add one more thought, or question really. What in hemorrhaging fuck is their business looking like for this game? Surely the goal is to get the h/w into the punters hands cheaply so that they can be milked with the DLC? If you price the h/w out of reach, NO ONE buys the DLC (which I can imagine is margin-tastic for them). Surely even breaking even or a very slight profit on the actual h/w and the slow milking is better than....um.....NOTHING?
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This is turning into quite the scandal and uproar. I wonder what further twists and turns the story could take.
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Still, what an arrogant little twerp. With PR like that why even bother releasing the game? Those outrageous comments are totally ridiculous. 'Stop moaning about the astronomical price and just buy my product proles!'
Also. I love him saying;
''Seriously, I was shocked to learn how much it costs us to ship an RB peripherals box to Europe. It's way more than you'd expect."
Sounds like a hustler trying to squeeze a bunch of rubes to me.
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Do all this and I promise I'll stop doing that thing you disapprove of... you know.
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As the instrument bundle and the game are seperate SKUs, maybe you should review them individually? I'm sure a couple of totally-useless-on-their-own products would receive interesting scores...
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I second this, dieseljunkie. Someone from the U.S. please check their Rock Band peripherals and report on us whether they are made in the U.S. or not. If you could post pictures, that would be most helpful. If it's B.S. (and I fully expect it to be), then let's expose it.
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The thing that has seriously riled me though is just how thick the EA/MTV/Harmonix lot have been, this has been a fucking disaster on all fronts, the only reason I haven't completely written it off has been due to the Fat Texan Moron who co-owns my beloved Liverpool. Actually using one of his quotations "It's not necessarily about winning, it's about brand loyalty and fan divotion" kind of shows up Rock Band. From having a rabid bunch of supporters eagerly awaiting it's release, they have lost an awful lot of people who were going to rush out and buy it on the day of release, who are now actively pissed off and going around tarnishing the reputation of an already flawed product (see dodgy peripherals) telling everyone they know about how much of a rip it is and posting online retailers detailing why not to buy it.
Power to the people, If the product does magically decrease in price I am sure there are many who will pick it up still (sorry for this unpopular view).
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they do not ship stuff to europe 1 container at a time
they will manufacture the peripherals in china..put them into a container which will stand at a dockside somewhere then be shipped to europe with hundreds of other containers containing all sorts of items, for next to nowt in business terms..the amount these ships can carry is astronomical these days and the shipping costs reflect this..this is why so much stuff is manufactured and shipped so cheaply in the first place!
they are robbing us blind is the simple truth
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Becuae Amazon are cutting their own margins because they are scared of having a load of unsold stock and useless platic instruments lying around so are prepared to take the hit just to get rid of the thing I assume and EA - or rather MTV are just greedy.
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Petrol - USA petrol is much cheaper than European petrol (they still bitch about it)
Tax - 17.5% vat added to selling price, USA tax added to price seen by consumers
EU Shite - The EU adds random small stealth taxes to products (cause they can)
Still too rich for my blood, they need to reduce factory costs before release then they'll get more success
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come on mate!! i understand what you are trying to say, but if they really were trying thier best to keep the price down they would have at least made the GH guitars compatable on both consoles.
plus the average difference in price for electronical good between the us and eu is 20-25% not 115%.
and that would apply for guitar hero aswell would it! of course not.
how is it that i can import it my self for a fraction of the price! and with the amount that these guys will be importing they will get it at a fraction of the price as i would on my own.
not to mention the fact that if i DO decide to import im not going to be able to have the DLC from the EU store, that again would have been nice from them to allow.
buisness is buisness at the end of the day, and if they think that they xcan sell the game at a £1000 they would.
please dont mention higher wages!! i can almost garentee these things are mage in a sweat shop out in china or the likes.
if they wanted to prove them selves to be honest they would release the pricing break down for us, and if what they were saying is true we would all STFU!
but they wont cause they are chatting shit!
i thought that EA were meant to be under a new ethos of not ripping people off!!! seems old habbits die hard!!!
i for one was looking forward to this game, but i will not be bent over lubed up and shafted like they think i will!!!
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That said, the numbers still don't add up. He talks about the massive cost of shipping, but someone over on the Rock Band forums actually went to the effort of getting a quote on a shipping container suitable for shifting 450 copies of Rock Band to the UK - it came in at about £4 per copy. I'm sure EA could get a better deal.
turnget2005: "come on mate!! i understand what you are trying to say, but if they really were trying thier best to keep the price down they would have at least made the GH guitars compatable on both consoles."
That's nothing to do with EA/Harmonix - they did provide a patch. Activision blocked it, which is why it never made it onto the PSN (and why I haven't bought a single piece of Guitar Hero DLC...)
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It may come as a shock to you, but we're not 7 anymore.
OH, and I will not buy that game. I'd much rather get myself a real beginner's guitar at that price point.
*Puts on some Bob Dylan tracks*
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maybe thats true and i should have checked before admitedly,, but the rest of my rant is bang on!
everybody knows that there is something seriously amiss here! so why do they even bother with these week ass statements.
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Hi Greg, hi everyone.
Just to clarify some of the gaps left by the official statement I thought I'd fill the gaps to calm down all of the very undeserved treatment that Harmonix/EA/MTV have been receiving over the justifiable price of Rock Band.
First off, due to the amazing equal opportunity employment strategy from Harmonix/EA/MTV, they only employ within their packing plants people who are born without fingers, which unfortunately means that they are unable to open the instrument bundles and place a copy of the game within the exceptionally large box.
However, despite the generous employment offered to anyone without fingers, placing a copy of the game in the exceptionally large box is sadly a moot point as each DVD (which is printed in double density lead) would make the ships sink and planes fall out of the sky, and we don't want that do we my wealthy European friends? Extra shipping costs have sadly had to be incurred by hiring out hot air balloons without any ballast, which in turn causes more costs as each of the hot air balloon pilots are now charging a premium for this dangerous and harrowing task.
It also a good time to mention just how Harmonix/EA/MTV have saved money by keeping the weight down on each individual plastic instrument filled with Radon by reducing the size of the manufacturing label on the back of each instrument. The full label should read "Made In China.................Town USA", which should also clear up the common mistake that cheap plastic instruments containing small parts of electronics, and then of course filled with Radon are usually made in Asia. This sadly does have a knock on effect on production costs sadly as each of the production plant employees based in the land of the free are given a company car and dental plans, the cost of which is passed on to the consumer (please note costs are only passed to non-US citizens).
I would like to finish just briefly explaining why European citizens who don't work for logistical departments in rather large multi-billion dollar companies can import a full US bundle of Rock Band for around £30-50 cheaper than the RSP. Of course as many of you have mentioned, a lot of the money you people are saving is due to the cheaper shipping costs that aren't incurred by multi-billion empires who want to do everything in bulk. The people you are buying from are actually sailing to Europe themselves in little yellow rubber dinghy's with just enough food to survive and a copy of Rock Band. When hitting mainland Europe, they are then being redirected to England where they can then claim Asylum. So by importing Rock Band, you are actually adding to the housing crisis that the once proud nation of England is currently suffering from, and I know you don't want that my money burning European chums.
I hope this clears up a lot of the grievances that so many of you are feeling.
*Please note: Not buying Rock Band on European release means you are supporting terrorism.
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However, surely the development costs of the software have been recouped many times over by now (why else would $100 million dollar bonus cheques by flying about the the Harmonix offices?). If that's the case, why not give us the software for the actual cost of the physical media (how much is a mass produced DVD nowadays?)? Maybe throw it in with the instruments, you know since it's kinda vital to the experience. There will still be profit on the plastic instruments, no loss for shipping, no loss on the game disk, just a load more people clammering over DLC and great big smiley EU buying Rock Band for a more reasonable £130/140.
*I said MAYBE!
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Dunno about you people, but I read into that as "we're right, you're not, now fuck and bother someone else"
Hence me posting here not there.....
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If only someone had come up with a way to get different langauge versions of a DVD into a larger box LIKE THE HOLE IN THE GH3 BOX FOR SLIDING THE DVD CASE IN AT THE TILL!
But alas, no one has ever come up with such a system LIKE THE HOLE IN THE GH3 BOX FOR SLIDING THE DVD CASE IN AT THE TILL!
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YAH TRICK YAH!
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Just wanted to say that you shouldn't look at petrol costs in this discussion. It is true that European gas prices are higher than American gas prices. But there's also far less transport overland needed in Europe. Most places in Europe (especially in the UK), are far closer to the coast/ports than inland destinations in the U.S., and thus far less petrol is needed in Europe. Because of that, there's actually a possibility that transportation costs in the US could be higher than in Europe.
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LOL, your dead right, it's another lame excuse and then lock thread before anyone can argue the point. Everytime one of these Harmonix devs speaks more corperate shit spills out. It's funny how they seem to know a lot about possible reasons why it might cost more but won't actually say this is why, come on Harmonix let's see an actual breakdown of costs and how much profit you stand to make on each bundle sold, prove us all wrong and I will even buy it for £180!
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That's one of the things I wasn't impressed with. It's almost like they didn't bother trying to solve the issue. Activsion solved it months ago, but even that didn't inspire EA. Maybe they though Activision might get them into trouble again like with the PS3 guitars
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Sorry (and excuse my foul language) but I will scoop my eyeballs out with Margaret Thatchers frozen nipples before I ever consider paying this much for a game. It's not even the fact that we are paying more than twice as much as our American cousins (although that is bullshit too), but I simply can't afford to spend that much money on a game! That is almost the same as two months of my share of the rent for nipples sakes!!!
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I bet they are testing in UK, FR and DE how much they can ask for RB, and afterwards release it in the rest of Europe.
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Erm..
If you READ the words he's saying.. you know.. reading.. that thing you'll learn when you reach school age..
You'll see that he HAS explained the pricing. And again, as i've been saying.. there's no way they'd purposefully sell it at a higher price and lose sales..
You guys.. you think somehow the world revolves around you.. I guess it must be the curse of being sad lonely teenagers..
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*sigh*
Are you guys REALLY this dumb?
Do you not understand even the simplest of math? FFS, and they say games are dumbing kids down...
1. There's the obvious shipping costs
2. then the import duty
3. then there's the distribution costs (going to be more in europe due to higher petrol costs)
4. then there's the warehouse costs (going to be more in europe and it's a big product)
5. then there's the cut the shop takes (going to be more in europe)
6. then there's the tax
etc etc.
I'm not sticking up for htem.. i just wish you dumb asses would do a bit of simple math before putting fingers to keyboard..
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Let's just see whether the price comes down when they don't meet their sales targets, eh?
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Why your list doesn't affect other products? Big and expensive. Like... I mean... Bah. I guess I'm just dumb 9-year-old. Sorry.
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I grant you it's possible that they're paying vast amounts of money for shipping, but when other goods don't suffer from the same problem, what that means is that they screwed up on their shipping deal. And possibly their warehousing deal as well. Seems unlikely, given the experience EA has of shipping stuff into Europe, but it's possible. If so, however, that was their mistake, but now they're asking their customers to pay for it.
Maybe you should consider that some people actually *have* thought about this and whether or not it makes sense rather than just throwing insults around. It says a lot more about you than it does about the people you're referring to.
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Why your list doesn't affect other products? "
It does (ever wonder why you pay more for tv's, etc?)
If you're saying "why doesnt it effect other games", other games come in dvd boxes and are small.. this comes in a fucking huge box.
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Other consumer goods?
How much does a big mac cost in the uk? How much in the us? 100% markup.
How much does a tank of petrol cost in the uk? How much in the us? MORE than 100% markup
How much does an american car cost in the uk? How much in the us? Again more than 100% markup
I could go on.. but i'm afraid of making you look stupid.
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Nice trolling.
Really. We don't pay over double for X360s either. They come in big boxes too. And i'm too lazy to check prices on TVs right now, but I'm confident they don't cost 110% more here, and TVs come in big fking boxes too. Point being: Consumer electronics aren't THAT much more expensive in Europe.
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HAHAHA! That's perfect. Really. As if confirmation were needed that you're talking out of your arse.
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You could try:
TVs - less than 100%.
Fridges - less than 100%.
Other video games - less than 100%.
Cars: Equivalent model of Jag XK - $75,500 (£38326) vs £60995. 60% markup. Less than 100%
Edit: Just throw in an actual american car, before you start to try and wriggle through that loophole:
Dodge Caliber 1.8SE. $14580 US (£7401), £13005 UK. 75%.
Oh, and you're wrong about the big mac, too. Thanks for proving my point about the insults, though.
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this guys pretty much saying, fuck europe, we got the yanks, and thats all we need.
Still not buying it.
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It's more the hilarity of smelly comparing an American car (manufactured in America) to Rock Band, which is manufactured in China. Of course it'll cost more to ship from America to the UK (a lot) than it would to ship from America to... America (er, nothing), so the markup is natural. Comparing it to something that has to ship from China into America as much as it ships from China to Europe is mental. Pathetic.
And then petrol! Ho ho! Have you seen the size of America recently? Of course petrol's cheaper there, I imagine they need a lot more of it to get from A to B. Which also makes his previous point about distribution costs being more here because of petrol prices look a bit stupid. Think about it.
And a nice mention of Big Macs but with no source as to their price. Anyone can make up numbers, slightly harder to back them up, though.
Smelly, I warned you, if you don't know of what you speak, do not speak, for you shall end up ridiculed by all and sundry.
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Other consumer goods?
How much does a big mac cost in the uk? How much in the us? 100% markup.
How much does a tank of petrol cost in the uk? How much in the us? MORE than 100% markup
How much does an american car cost in the uk? How much in the us? Again more than 100% markup
I could go on.. but i'm afraid of making you look stupid.
i fucking lolled.
Big Mac is £2, its MAYBE $3 in the states. its more expensive here because they use british beef. the sound MUUHHHHH comes to mind at this point in your post.
Petrol is almost £1 per Litre, $3 per Gallon in the states, more expensive cause we have to buy it from companies like shell which are hiking up the prices because they induced an oil scare.
No one buys american cars, cause no one is stupid enough.
You could go on, only to make yourself seem more stupid.
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Sigh.
Yes.. Now do i REALLY need to explain to you that consoles are sold at a loss too?
"Smelly, I warned you, if you don't know of what you speak, do not speak, for you shall end up ridiculed by all and sundry."
I know what i speak of. Just trying to explain simple things to a forum full of nerdy little shits who all think that just because they all think the same they're right - is like trying to explain to a room full of westlife fans that their music sucks balls.
I live in the states nowadays and have done for the last year (thus the reason i'm out of date on whichever shitty pop act are popular at the moment - so i defaulted to westlife, who probably are all dead by now). I can state quick frankly that pretty much everything is MUCH cheaper here (sometimes more than half the cost in the uk), you can sit there going "oooh ooh.. no he's wrong.. i win at the internet (even if i dont have any friends and no girls at school will kiss me)!", doesnt make you any more right.
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--
Hi, I’m Greg. I run product development at Harmonix, and have some insight into the RB European pricing controversy. I haven’t been authorized by my corporate masters to comment on this topic, so these comments should only be attributed to me. Here’s what I’d say in response to the Euro pricing complaints if I were so authorized.
First of all, we pay close attention to all the customer and fan comments that come our way, in the forums and elsewhere. We are in this for the long haul, and we know that customer satisfaction is the key to our long-term success. We can’t keep everyone happy all the time, but be assured that we all show up every day and work hard to make Rock Band as good as it can be in every way that we know how. This isn’t corporate BS, this is how we really feel. So:
We’re not making a killing on Rock Band in Europe. We are incredibly sensitive to pricing issues. We are painfully aware that the higher the price we charge, the less copies we’ll sell. That is true of any nonessential commodity; it’s not rocket science. Given that our ambition is to establish Rock Band as the premier music game title in Europe, we are strongly motivated to keep the price as low as possible. That said, we don’t propose to lose money on it. The fact of the matter is, the costs of releasing in Europe are far higher than in the US, in some ways uniquely so for Rock Band compared to other game titles, because of the size of the peripherals. Oh, before you ask: no, I’m not going to share details of our cost structure. That would probably get me fired, and rightly so. This is just general information collected and presented for your convenience. Some specifics :
--For a box the size of the RB box, shipping costs are really high, and far higher than in the US. Why so high? I have no idea; I make games for a living and have no deep knowledge of the world of European shipping. But it’s a fixed cost that doesn’t apply to conventional games, for which shipping costs are a far smaller percentage of the retail price. Seriously, I was shocked to learn how much it costs us to ship an RB peripherals box to Europe. It’s way more than you’d expect.
--It is a bit misleading to compare the US Suggested Retail Price (SRP) and the UK Suggested Retail Price as apple-to-apples, in two key ways.
1. The European SRP incorporates the VAT tax, but AFAIK, there aren’t any further taxes piled on at retail. In the US, the SRP doesn’t include state and local sales taxes. These vary from state to state, (and don’t exist at all in a few states), but a reasonable rule of thumb is that US customers are paying an additional 5% on top of the SRP. So the appropriate full-bundle US price to compare against isn’t $169.00, but more like $177.50.
2. Another key distinction between the US and Europe: games generally sell for the SRP at all retail outlets in the US. Wal-Mart, Target, Best Buy, Gamestop, etc all charge the SRP for games, with rare exceptions. It is my understanding that European SRP incorporates a hefty retail markup, but that European retailers are free to discount if they so choose. So European retail customers have a reasonable chance of paying less than the SRP, unlike US customers, almost all of who paid the full SRP plus sales taxes. So a reasonable price comparison is what you actually pay, not just the SRP, which means two different things in the two territories.
--This is probably already well understood by folks on these forums, but the built-in VAT tax boosts the price by an additional 17.5% in the UK, and more elsewhere in Europe. That’s not the whole discrepancy, but it’s a big chunk of it.
To recap my main point: we’re not gouging you, primarily because doing so doesn’t serve our interests. We can only build our franchise if you buy our games. You may conclude that Rock Band isn’t worth the price charged, and that is your prerogative. But it’s not magically going to get cheaper because you wish it to be so.
Final point: is it worth the money? You can all be the judge of that once you’ve had a chance to play it for yourselves. Obviously, we’re biased at Harmonix; we live and breathe this game. But we’ve sold a ton of these in the U.S. at a far higher price point than people are used to paying for a video game, because it really is a new and different experience that you have to experience to believe. Once you get a crack at it, you’ll know whether or not it’s worth the money. We think you might decide that it is. OK, I’m going back to work. Thanks for listening.
***UPDATE***
There have been some questions on this thread about why we didn’t simply ship full bundles including the software in Europe, as we did in the US. It is a good question, and the answer isn’t totally obvious. Like the last post, this is my unauthorized personal opinion, and carries no official weight. That said, here are some reasons why:
1. The peripherals are manufactured in China, but the software is manufactured in Europe (Mike?). In order to bundle the software, we would need to set up a bundling facility, ship all the peripherals to it, open each box to insert the software, then re-pack it into containers and route it to the distribution centers. This is very expensive to do in Europe, and we are actually focused on trying to keep costs down; see earlier post. It isn’t really possible to do the bundling in China, since the peripherals shipping is done by boat (airfreight would be insanely expensive for boxes that big), and the peripherals need to leave China before the software development is complete.
2. The game disc and peripherals are identical for all European territories, but the manuals have to be localized for each country, so in practice the software package is different for each country. That means that for each territory that we launch into (currently UK/France/Germany), we’d need to build and track separate bundles. If we were to launch into additional territories in the future, then we’d be obliged to track even more unique bundles. This also has big inventory-management challenges. For example, if the game ends up selling really well in Germany, but not in France, then we’d have a warehouse full of French bundles and no inventory for Germany. For a region like Europe, it just makes more sense to treat the software and hardware separately. This wasn’t an issue in the US, since it’s one giant (mostly) English-speaking country.
3. Given that the game is expensive (which we acknowledge), we want to provide some alternate options for purchase than the entire bundle at one go. If you already own a USB microphone, it will probably work with Rock Band. Depending on the console you own, other controllers you own may (OR MAY NOT! See lengthy commentary elsewhere on this forum) work with Rock Band. Providing standalone software and peripherals may give you an opportunity to get into Rock Band at a lower price, depending on your situation.
I hope this helps to clarify that specific point.
---
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So your argument is "I know what I'm talking about BECAUSE I DO AND EVERYONE ELSE IS STUPID!"
Er, I'll be putting you on ignore now, fool.
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@smelly: Don't bother responding, I have you on ignore, as you've been called out with clear and precise evidence that shows you are wrong. Other items - be they similar, smaller, larger, more expensive - do not suffer a similar level of markup, plain and simple. You're a brainless troll, nothing more, so do the other people here a favour and stop posting your drivel.
Sadly there's one truth to Greg's reply, the price won't get cheaper. Even if we're right, and there's some dodgy number work going on here, they've dug their heels in too hard to back down now. I can only hope that other people resist purchasing Rock Band until it's on sale for a reasonable price, because there's no way I can justify to myself £180, £140, or £120 for a game, even if I can afford it.
On a side note, having read through various threads on the Rock Band site, and elsewhere, one thing that has depressed me more than the pricing of Rock Band is the reaction of some Americans (not all, just some). I hardly think that if the shoe were on the other foot they'd be keeping quiet or taking everything Harmonix et al say at face value.
Just one massive disappointment at the end of the day.
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But 240/107 EUR is a real theft, it's more than double the prize... and all the lies they have found to justify such a robbery?
I feel really offended as a european citizen.
And IF ROCK BAND will SELL WELL IN EUROPE, every publisher will be authorized to think that WE WILL ACCEPT EVERY PRICE they will drop on us: this is not only a protest, this is the first FIGHT FOR OUR RIGHTS.
We can't lose this fight, so boycott Rock Band, EA & MTV!
Tomorrow I WILL BUY GUITAR HERO!
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EA are the money grubbing bastards, they are the ones who should be just as accountable as Harmonix
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about the 360 not having a 100% mark up, yes its true, MS do sell 360s at a loss in europe... but they also do in the U.S.
as for the Wii, its sold at a profit, but it doesnt have a 100% price mark up does it Smelly?
big mac prices vary from state to state in america, as does tax, as someone already pointed out some states (Oregon) dont even add tax to products
smelly, ive held off on the personal insults so far (unlike you), but im done now, you are a sad condascending little man who belittles everyone who doesnt agree with him (hom many of us adults have you referred to as sad teenage losers?) get a life
no one would miss you if you left these forums. alot of us would be happy to see the back of you...
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I would ignore smelly but he's too "so crap it's hilarious" funny.
EDIT: Oh, and re: that "We can't possibly open the boxes and put the game inside" crap - I don't think it's really necessary for you to put the game inside the box. The point is not to have it included in the box, it's to have it included in the price. Would anyone really mind if the game arrived taped to the outside of the instrument box, as long as they didn't have to shell out for it seperately?
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Then make them in Europe. This is going to flop worse than the titanic, do they honestly think anybody is going to buy it at the price? they'd be better off just not releasing it at all
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Wot a tosser
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Where anyone defending Harmonix falls flat is in the comparision to Guitar Hero 3. Yes the instrument pack is bigger but the Wireless Guitar on its own is about the same size and its here where its plain to see we are getting ripped off.
Rock Band Wireless Guitar SRP £59.99
Guitar Hero 3 for Xbox 360 with wireless Guitar SRP £69.99
So Activision somehow manage to import their guitars from China, have the same problem with price of fuel and VAT, and the same warehouse problems faced with the size of the controller. Not only that but they also manage to pack a localised copy of the game that retails on its own for £44.99 into the controller box for only £10 more than it costs EA/MTV/Harmonix to ship a controller.
As for Microsoft making a loss on 360's sold, they dont, and havent done for over a year.
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BTW Didn't a certain games mutinational "magically" make weapons free in a certain shooter a couple of days ago because people wished it? Jeez, miracles do happen.
Genius thread guys. Funniest in ages.
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LOL.. IM the idiot?
You lot should read your posts.
EA are a GAMES studio.. They're whole distribution network is set up to handle items in dvd boxes.
They're not used to selling something big/expensive.
.. Oh brother.. I dont know why i'm bothering - the internets have spoken - all the geeky little spods are in agreement, so anyone who tries to explain how things work to them is in the wrong.. Despite that person being a GROWN UP and having more knowledge of stuff.
As I KEEP saying.. yes it's expensive.. But I dont think EA would be stupid enough to charge that kind of price without a good reason.
And you dont HAVE to buy the whole package.. I'm sure you can pick up a usb mic (For example) much cheaper from a 3rd party (for obvious reasons.. Actually, reading some of the dumb ass posts on this thread it's probably not that obvious to some of you f-wits).
Oh .. And HELLO TO EVERYONE WHO KNOW HAS ME ON IGNORE.. That's a BRILLIANT way to show everyone how much of an f-wit you are! "Bah.. he doesnt have the same opinion as me.. he's trying to TEACH me stuff.. I know i'll stick my fingers in my ears and go 'lalalalalalalaa' and hope he goes away.. then i wont need my opinion changing by anyone"...
Ignoring someone just because they have a different opinion to the "mob" opinion? Great sign of intellect that..
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SHOCK!!!
And xbox 360 games dont work on the wii!! What bastards they are!
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people are ignoring you because your a condascending asshole who thinks hes the only adult/intelligent person here.
your not
and thats a damn good reason to ignore you
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I'm sure EA thought they had a good reason when they tried to charge for downloadable weapons in Battlefield: Bad Company.
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by which I mean practically everyone around. You are clearly not educated.
You talk to people who have you on their ignore list, how stupid can you be?
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"Are you guys REALLY this dumb?"
"i just wish you dumb asses would do a bit of simple math before putting fingers to keyboard.."
"I could go on.. but i'm afraid of making you look stupid."
"...trying to explain simple things to a forum full of nerdy little shits..."
"...all the geeky little spods..."
"That's a BRILLIANT way to show everyone how much of an f-wit you are!"
@smelly:
If people wanted valid reasons to put you on ignore, you sure have provided plenty in this discussion alone...
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people are ignoring you because your a condascending asshole who thinks hes the only adult/intelligent person here.
your not "
Well when you get to a certain point in your schooling.. You'll have learned the difference between "your", and "you're"
Kids...
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[link url=http://kotaku.com/gaming/bu yer-beware/rock-band-guitar-controllers-failing-325595.php a>
]http://ko taku.com/gaming/buyer-beware/ro...[/link]
If I were you I would wait until they sell the drums individually and just buy those.
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