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Retail to struggle with GTA IV demand News

Xbox 360 PlayStation 3 News by Games Industry.biz

8 April, 2008

Online retailers GAME, Play.com and Gamestation have admitted they will struggle to cope with Grand Theft Auto IV demand when it is released on 29th April.

Limited Edition copies are still promised for delivery on launch day, but those of you after the standard version may face a wait if you haven't pre-ordered already.

"We cannot guarantee delivery on the day of release for orders placed on or after the 7th of April," states GAME on its website, while rival Play.com offers, "we are currently sold out of this item. All orders will be dispatched on a first come, first served basis."

Gamestation too, indicates that "due to unprecedented demand for the standard editions of Grand Theft Auto IV, we are no longer taking pre-orders for this version."

The Rockstar creation is expected to be one of the biggest games released this year, with some predicting it will top six million units in its first week of sale.

The retail community has been offering plenty of incentive to pre-order the title, with GAME giving away 500 free Microsoft Points to users, while HMV doubled that offer to 1000 Points as well as a book of vouchers worth GBP 130.

April and May could be massive sales months for the industry this year - as well as GTA IV, April will also see the release of Wii Fit from Nintendo, and Rock Band from EA, which was dated and priced for release today, is due out next month.

GamesIndustry.biz demands the truth. Can handle it, too.

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Comments: 1-50 of 61 in total | next 50 »

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bad09
08/04/08 @ 13:10
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Sod pre-order, I'm gonna hit the high street 1st thing on 29th April. I'll get a copy for sure, early bird catches the worm....

P.S. if rock band does well there truly is no justice in the world.
Cloudane
08/04/08 @ 13:11
#2
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SIX MILLION in one week!?

That is a helluva lot.
mikew1985
08/04/08 @ 13:19
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Hmm was thinkin of a midnight launch but i'll just pre order in humvee in swords even though games never sell out over here in Ireland.

Ah well better safe than sorry, i would be seriously pissed if i couldn't get hold of a copy
asphaltcowboy
08/04/08 @ 13:19
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Gamestation too, indicates that "due to unprecedented demand for the standard editions of Grand Theft Auto IV, we are no longer taking pre-orders for this version."

Is that just the website or in-store too? I've got a large credit note that needs using!
Moz
08/04/08 @ 13:19
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Can't say i'm surprised, though could be good for Sony if the console bundle is true, if people get desparate enough they'll go for that just to get the game.
speedjack
08/04/08 @ 13:21
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Pre-ordered mine yesterday at Game.

Assistant asked me if I wanted to pick it up at the midnight opening.

How I laughed.
stampax
08/04/08 @ 13:22
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How come the game is out on a Monday, rather than the usual Friday release?
Arcadiian
08/04/08 @ 13:23
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@bad09.

You'd be surprised. On the morning of the San Andreas release, I had to fight my way through 20 middle aged women. All as desperate as each other to remember which GTA they were buying, to prevent their little angels who were waiting in the car from throwing tantrums upon their return. The tension was unbearable. :)
gingerlink
08/04/08 @ 13:23
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retailers have got trouble on their hands this month havn't they? Mario Kart, Wii fit and GTA IV shortages...
the_dudefather
08/04/08 @ 13:25
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midnight launch + preorder + next day off work

hell yeahs
professor_mamet
08/04/08 @ 13:26
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I' m REALLY glad I pre-ordered my copy from Game on the 4th April. I'm sure people will still be able to shop around on the day for a copy, I just wanted those 500 Microsoft Points that game were giving away.
Darren
08/04/08 @ 13:27
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I pre-ordered my copy of GTA IV for the 360 from GAME in July 2007 so I'd hope I'm high up their pre-order list! LOL
bad09
08/04/08 @ 13:27
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@ Arcadiian

Maybe, but I had no trouble getting hold of SA. Plus for me in my area I have many, many choices in terms of stores to buy it from so it should be cool, just gotta started EARLY! :)
Edited 1 times, most recently on 08/04/08 @ 14:28
space ace
08/04/08 @ 13:28
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Torrents to struggle with GTA IV demand

fixed
Moz
08/04/08 @ 13:29
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A Good place to look if you are having trouble is John Lewis asnot many people think to go there.

I picked up my PSP on launch day at 6pm from there :) they still had 40 units left!!
systems
08/04/08 @ 13:30
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@Arcadiian - wasn't GTA:SA 18-rated? And these daft mums were buying it for their kids? Blimey.

I was glad I pre-ordered SA. There wasn't a copy to be found in the whole town center for a week.
George Roper
08/04/08 @ 13:31
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Think im going to wait for the 360 and PS3 reviews. Ive got a bad feeling about the PS3 version, for some reason, and definitely want the 'best' version, from a performance POV. DLC is obviously a plus for the 360 but I have more PS3 owning friends now, so MP on that side is my preference.

I also really, REALLY, hope the gameplay vids, so far, represent debug/unoptimized code because its looking jerky as fuck and I hate that in games (which is why I have a fast as fuck gaming PC)
MrXBob
08/04/08 @ 13:35
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I dont see the problem - order early.

I mean i look through this comments page, and see people saying they ordered it yesterday, or today... Why? It costs you nothing to pre-order. You can always cancel the order, even a couple of days before release, with no penalty. So why not just pre-order it as soon as you see it? Personally i did mine on the 8th of Feb.
Moribundman
08/04/08 @ 13:36
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@Arcadiian I'd be really fucked off if some bloody ignorant pramfaces bought all the stock before I got to the store. It's illegal, and those of them gifted with half a brain (so probably not many) are fully aware they're breaking the law just to shut up their stinking little brats...

So long as online preorders don't run out I'm happy enough.

Still, think how many people under 18 have got an online order for GTAIV by fair means or foul (wonder if the Byron report took into account how easy it is to get stuff online without being old enough... Debit card + Online order = no need to flash an ID card to the geezer in the shop).

ligurmatic
08/04/08 @ 13:40
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I placed my GAME pre-order on the 6th, which I'm guessing places me on the bubble.
Moz
08/04/08 @ 13:41
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Debit card + Online order = no need to flash an ID card to the geezer in the shop).

To be fair thats not a huge concern, as you can only have solo or mestro under 18 and alot of site don't except them, plus under 18 who do have a card tend to be at least 15.

Also part of the Byron report was about how children should be monitored when on the net, so it all come down to the same as the paraent who walk into shops and buy 18 rated stuff for their children
Eighthours
08/04/08 @ 13:56
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I'm just praying that the need to get online copies to customers on release day means that the likes of ShopTo will be posting it out on the Friday or the Saturday.
Quine
08/04/08 @ 13:58
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Meh- got down Dixons/Currys or the supermarkets and I bet they'll be packed with overlooked copies on the day.
ps3_2310
08/04/08 @ 14:06
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I will be outside a game on the 29th at 9:00 and will hopfully get one
macima
08/04/08 @ 14:07
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"due to unprecedented demand for the standard editions of Grand Theft Auto IV, we are no longer taking pre-orders for this version."

That smells of "come and buy the more expensive Limited Edition". How soon before GAME start to offer copies bundled with some old tat that's selling badly.
Edited 1 times, most recently on 08/04/08 @ 15:07
gman7714
08/04/08 @ 14:14
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Lol at the Headbog doppleganger!!

Pre-ordered mine from Game in Feb - Nice!!

Even Army of Two was selling out in the supermarkets on release day!!
optimusprym8
08/04/08 @ 14:22
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pre-ordered the CE from GAME then they said that they didn't know if they would be getting any... pre-ordered from Play so ahve two if someone wants my spare (if GAME do get them which I can only assume they will..) ;)
anomagnus
08/04/08 @ 14:40
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that extra floppy sounds awesome!!!

i wonder content there is.
don81
08/04/08 @ 14:40
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Any one know why it's coming out on a tuesday?
the_dudefather
08/04/08 @ 14:44
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same day as the US

pay attention nintendo
mikew1985
08/04/08 @ 14:49
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Because its a simultaneous worldwide release and the yanks get games usually on a monday, tuesday actually whenever the dev wants to release them.
paulf
08/04/08 @ 14:50
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I don't think its illegal for an over 18 to buy an 18 rated game/movie for a minor, its just illegal for an under 18 to buy themselves/ for the shop to sell to them - that was the point of the byron report saying that parents needed to be more notified of the content of the games they were buying
systems
08/04/08 @ 14:55
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@paulf - the BBFC website is pretty clear on what an 18 rating means:
http://www.bbfc.co.uk/classification/c_1...

'18' – Suitable only for adults

It even has a special clause for 18-rated "digital games" stating that they need even more precaution than films due to the way that they are experience (actively rather than passively).
Mr_Brown
08/04/08 @ 15:18
#34
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I had no trouble getting SA. Got it from ASDA on the midnight launch. They had loads, though for some puzzling reason some people were walking away with 10 - 20 copies of it. 0_o
paulf
08/04/08 @ 15:37
#35
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@systems i was replying to Moribundman's comment about it being illegal to buy for under 18s - which it isn't - misguided maybe but not illegal
optimusprym8
08/04/08 @ 15:43
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it's illegal for the shop to sell it to you if they are aware you are buying it for someone younger than 18, I *think*
miiiguel
08/04/08 @ 15:44
#37
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I pre-oreder the obscenely expensive edition from Amazon.uk with no points! Am stupid...
tapper
08/04/08 @ 15:50
#38
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Have any gameplay trailers been released yet?
Edited 1 times, most recently on 08/04/08 @ 16:50
penhalion
08/04/08 @ 15:50
#39
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@miiguel

I don't even know if I'll like this game or buy it but, even I pre-ordered it on the grounds that my nephews are willing to pry the blasted thing from my cold dead hands (their words) if I don't like it.
bmoviebob
08/04/08 @ 15:58
#40
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Just ordered the PS3 version from Play.com, no problem at all. Shortages???
Moribundman
08/04/08 @ 16:06
#41
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Yeah, if anyone's ever worked in retail they'll be well aware that you are personally liable if you knowingly sell restricted products to adults who you suspect to be passing these on to minors. Same as booze and fags. Hence people in stores would rather you refused with a decent suspicion than allowed them to make the purchase.

Of course it would be a nighmare trying to prove that a frumpy housewife or pikey pram pusher is in fact *not* buying "Grand Theft Auto" for herself (hmm) but she'll be the one writing outraged letters later and the only person who will get into trouble legally is the guy selling the damn thing. Damned if you do, damned if you don't.
penhalion
08/04/08 @ 16:50
#42
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@Moribundman

Pretty easy to prove actually as a staff memeber at Game proved this lunch time. I watched him ask a business suited bloke if he was pre-ordering GTA IV for himself or the 12 - 14 year old boy he had with him. The man replied it was for himself and the cashier simply asked if he was aware it was not suitable for those below 18.

I had to hide a grin when the guy said "No it's for me" and the cashier (I have to give him props for this next bit) simply said "So this is the first mexican hero in a GTA game how cool is that". The guy said "Yea I'm looking forward to this" and our super cashier simply said "We don't have anymore pre-orders left I'm afraid" without even pressing anything on his keyboard. It was followed by a beautiful uncomfortable silence and finally the cashier says "Next". Needless to say I actually laughed out loud as did several people in the queue.

:) LOL

Edit (spelling sucks): Why aren't there more people like this in shops. Though I suspect his manager wouldn't have approved.
Edited 2 times, most recently on 08/04/08 @ 17:55
shab
08/04/08 @ 16:51
#43
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For what it's worth, my local Blockbuster now have only 360 versions available for pre-order. Apparently, their PS3 allocation ran out some days ago...

So maybe it's not marketing bs after all...
paulf
08/04/08 @ 17:00
#44
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isnt there a specific law against buying booze on behalf of a minor? Im not aware of an equivilant law regarding games or videos (partly for the reason you mention Moribundman that is very difficult to police) also its not illegal to allow your child to drink alcohol in your own house, nor is it illegal to show them a 18 rated film or let them play an 18 rated game - so these 'pramfaces' arent necessarily breaking the law. All down to parental responsiblility once more
Vin
08/04/08 @ 17:02
#45
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Am I the only bloke that doesn't really give a toss about GTA IV?
bad09
08/04/08 @ 17:07
#46
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@ Vin

Yes! :)
penhalion
08/04/08 @ 17:07
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@Vin

Nope but, we aren't in the majority O_o
r3n
08/04/08 @ 18:33
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Just like the Harry Potter book 7 launch where hundreds were outside Waterstones, nobody bothered to check the 24 hour Tescos up the road which had hundreds of copies and no queue. This is where I'll be getting mine :O)
Edited 1 times, most recently on 08/04/08 @ 19:34
kristo
08/04/08 @ 18:42
#49
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More like this press release is designed to help them with their stock allocations by frightening the meek into pre-ordering.

They can do their own planning work thank you very much.
daddygerplex
08/04/08 @ 19:08
#50
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I work in a retail store (i aint allowed to mention which one or i will be in poo poo) and having seen our allocations compared to pre-orders they are extremely tight.

So whilst there will be no doubt that the 24hour supermarkets will inevitably have a shitload, i dont doubt that the specialist retailers are all pre-ordered up as claimed.

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