Take-Two chief executive Ben Feder has been crowing about the success of Red Dead Redemption - but admitting that BioShock 2 wasn't quite as big a success as the company might have hoped.
"One thing we saw with Red Dead Redemption was that there wasn’t much room in the market for anything but Red Dead," Feder told Venturebeat. "It works in a good way and a bad way. We sucked the oxygen out of the room with Red Dead."
Full sales figures aren't out yet, but Feder reckons RDR will have captured a healthy market share. Seems likely, seeing as 5 million copies of the game were shipped within a few weeks of release.
What about Take-Two's other recent titles though, like BioShock 2? "We are in the business of creating huge franchises and launching hits," Feder said.
"Even BioShock 2 is profitable for the company and is a great success. The franchise is viable and has a lasting impact on consumers. It was ultimately successful, but not hugely successful. We are also looking forward to other hits coming this year."
That won't include Max Payne 3, however, which was recently delayed until 2011. "We serve no wine before its time," said Feder. "Red Dead taught us that it is important to give the game the time that it needs. Rushing a game to market has never ever been a successful strategy for anybody in this business."