Publishers are treading carefully following the UK price increase of Call of Duty: Modern Warfare 2, opting for cautious, non-committal reaction.
When asked by Eurogamer whether they would follow Activision's lead, major publishers including Ubisoft and THQ declined to comment.
EA responded by telling Eurogamer, "There has been no change in our trade pricing policy and no change in RRP."
Activision has raised the suggested retail price of COD:MW2 to £54.99, and while retailers can price games as they please, any impact on them could be passed onto the consumer.
Activision blamed weak pound-to-Euro exchange rates and the rise in development costs for the need to raise its price.