Sony has announced that the promised video-on-demand service for PlayStation 3 will launch in November.
Speaking at the ongoing Sony gamescom conference, European boss Andrew House said it would offer "the latest releases at the click of a button".
Sony has signed deals with Lionsgate, Paramount, MGM, Walt Disney, Fox, Universel, Universumn, Warner Bros. and Constantin.
Films mentioned were Pirates (of the Caribbean, we assume), Potter (as in Harry, we assume), Terminator (as in the old ones, we assume) and Batman (as in the new ones, we assume).
Fortunately we don't have to assume anything about viewing options, because House confirmed plans to rent or buy in HD or SD. Or buy! Not something you can do on Xbox Live Video Marketplace, as far as we recall.
House also said you could buy them using the usual wallet system and start watching soon after the download begins.
The service will launch in the UK, France, Germany and Spain in November and hit other regions in 2010.
Keep up with the Sony conference on our live coverage page.