Lionhead boss Peter Molyneux reckons the PlayStation 3 is still waiting for a console-defining game.
He picked out Wii Sports and Wii Play as those that defined Wii from launch, and even ventured that his own creation, Fable 2, could become a title synonymous with Xbox 360.
"It is always one or two games which define a platform - it's the same for the Wii, and the PlayStation 2," Molyneux told GamesIndustry.biz.
"I think the PlayStation 3 is still waiting for that definition title that represents the platform - and I think that's what hardware manufacturers need to do, find that defining title.
"Nintendo did a brilliant job of doing that at launch with games like Wii Sports and Wii Play - maybe Fable 2 is a defining title. But you are talking to the proud father of this game, so you can't ask me to be tremendously objective," he said.
But there's hope; Molyneux believes LittleBigPlanet - developed by former Lionhead staff and due out a week after Fable 2 - could be the game the PS3 needs.
"If we want to bring people in who haven't played games before, wherever they are in the world and whatever their cultural background, whatever their sex or age, then we've got to think out of the box and start creating stuff which fascinates those people. I think LBP could be one of those," added Molyneux.
Fable 2 is due out exclusively for Xbox 360 on 24th October.
Head over to GamesIndustry.biz for part one of the interview with Peter Molyneux, where he talks about Fable 2 being one of the big hopes for Xbox 360 in Japan.