PS3 has lowest console attach rate
Xbox 360 owners still buy the most games.
There's still daylight between attach rates for market leader Xbox 360, and those on PlayStation 3 and Wii. But the margin is narrowing.
That's according to fresh figures calculated by the studious Gamasutra, which used recent Nintendo presentation figures and a mixture of known numbers and NPD data to arrive at a conclusion. The boffins.
As of September 2008, the site claims that there are 8.1 games sold for every Xbox 360, 5.5 games sold for every Wii, and 5.3 games sold for every PS3.
But the Xbox 360 has been on sale for 35 months, the cheat, while the other two have been around for 23 months. Compare all three over the latter amount of time and Xbox 360 attach rate falls to 6.5.
Microsoft has consistently bragged about the impressive Xbox 360 games to console ratio, recently announcing breaking the eight mark after September's NPD results.
But these figures should be taken with a pinch of salt, as calculations are based on the installed base of each console, an area that the Wii dominates, thus watering down the associated attach rate.
As of September 2008, Nintendo has sold 34.55 million Wii consoles, Microsoft has sold 22 million Xbox 360s, and Sony has sold 16.84 million PlayStation 3s.
US NPD sales for October 2008 should arrive on 13th November, and are expected to reveal a spike for Xbox 360 in light of the recent price cut.
The Top Global Markets Report, which should give an overview of UK, US and Japanese sales every month, was last published back in August. We hope a new one pops up soon.
You may also like...
-
Dear Esther Review
-
Motorola Xoom 2 Tablet Reviews
-
Total War: Shogun 2: Fall of the Samurai gameplay
-
Happy Action Theater Review
-
ModNation Racers: Road Trip Review
-
Sony explains PlayStation Vita game price strategy
-
Why Devs Owe You Nothing
-
Infinity Blade's Chair: "we're in the golden age of gaming"
-
Rockstar mulling LA Noire 2 development
-
Project Draco's final name is Crimson Dragon
-
Sony confirms PS Vita 1st Party digital only game prices
-
Latest SSX footage shows off Moby
-
Call of Duty: Black Ops has best game ending ever, says Guinness World Records
-
The Witcher 2: Enhanced Edition Xbox 360 trailer
-
3DS Ambassador Super Mario Bros. game updated
-
DICE working on multiple Battlefield 3 fixes
-
Face-Off: Final Fantasy 13-2
-
Mojang: no plans for Minecraft on Vita
-
Who Killed Rare?
-
Halo 4 Master Chief action figure flaunts new suit design
-
Digital Foundry: PS3 Skyrim Lag Fixed?
-
Uncharted: Golden Abyss trailer readies for launch
-
EGTV: Eurogamer playtests PlayStation Vita
-
Mass Effect 3 Demo: The First 20 Minutes
-
Gotham City Impostors Review









Comments (101) Latest comment 3 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Err??? That must be imaginary statistics.
So Wii is actually lowest since it has the biggest installed base?
>Does that include XBLA
No
Comment below viewing threshold Show
Erm, what do you suggest they base it on? Kittens?
Comment below viewing threshold Show
This.
Most of my Multiplatform is 360. I'll tell you this though in terms of exclusive titles Sony has been winning my wallet...
/ goes back to WipEoutHD and Siren.
Comment below viewing threshold Show
"Xbox 360 still has highest attach rate"
Comment below viewing threshold Show
Comment below viewing threshold Show
You could at least *try* to understand what the article says before posting a nonsense reply.
Comment below viewing threshold Show
No
does it include games off psn? What about ones that are also available as retail. Warhawk, GT5, Burnout, Siren etc.
Comment below viewing threshold Show
Comment below viewing threshold Show
Attach rate figures are still very useful as a statistic. I think they were trying to say that the average number of games sold per person may not be a good way of saying which console is "winning the console war" if you are into such things.
Comment below viewing threshold Show
If sony were to lower the price to £200 - £220 I would expect the situation to equalise in due course.
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
360 owners buy HD dvds...
oh wait..... maybe not! So they have a console where they can only buy games for? Oh lol!
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
How dull are statistics though, just get on with the gaming
Comment below viewing threshold Show
Comment below viewing threshold Show
who pays £50 for a game?! My advice is to pop in to your local supermarket. generally less than £40 a game.
Comment below viewing threshold Show
Comment below viewing threshold Show
XBOX 360 - too many - probably about 180 - no joke - I buy them cos of achievements - online - most of my friends have a 360 - and it just works
PS3 - 20 - needs better online - stop bringing out updates every 2 weeks - for firmware and games
Wii - 8 - gave up cos of quality and they are mostly for kids/family
Comment below viewing threshold Show
I've also only bought 1 new one (The Darkness for £10 from Currys... Bargain!) and about 10 pre-owned. Then traded them in a couple of days later once I've finished them.
Comment below viewing threshold Show
"But these figures should be taken with a pinch of salt, as calculations are based on the installed base of each console, an area that the Wii dominates, thus watering down the associated attach rate."
These figures mean FA and the MS talk is pure bs...
Comment below viewing threshold Show
"OK so basically the average X360 owner has one game more than Wii and PS3 owner.... cough, is this really newsworthy? "
"Attach rate is a wierd one. According to statistics, despite the 360's superior attach rate, the Wii has still sold significantly more pieces of software than the 360.
How dull are statistics though, just get on with the gaming"
I can't believe how people get confused with attachment rates:
A couple of points:
The size of the install base is part of the calculation. It doesn't water anything down.
The Wii can still be selling more software every month than the 360. If you have sold 20 millions consoles and only sell 1 game per console. And you have a 10 million selling console that has sold 2 games per console, you've sold the same amount of software!
Attachment rate is useful at seeing how well a console is doing from software sales UP TO A POINT. If your competitor is selling many more systems than you they don't need to sell as many games per unit.
That means the PS3 is in worse shape as not only are they selling less games per system but they also have the least number of systems.
'Only' 1 game extra per system when you are 9 million consoles ahead is 9 million units of software more!
Wii attachment rate is lower because casual gamers don't buy as many games. I know two friends that still only have Wii Sports.
PS3 attachment rate is lower because no mater what you say there are lots of PS3s sold as 'primarily' BD players by casual/non gamers.
360 attachment rate is higher because mostly gamers buy it. There is no other property of the system (at the moment) that will change that.
Any comments on here about how you have X amount of games on you PS3 are, with respect, not the entire story. You're visiting and posting on a gaming site which implies that games are a hobby of yours. The extra, non-gaming, value of the PS3 to non-gamers have been well documented and that's why it sells less games per system.
Comment below viewing threshold Show
Comment below viewing threshold Show
Isn't that a fact that 360 is for the hardcore niche and stuff, I mean... do you want to rule them all?
Yet again, I have plenty of work collegues that associate "games=Playstation+PES+NFS", that's a fact.
Comment below viewing threshold Show
Comment below viewing threshold Show
And let's not forget those filthy pirates.
Comment below viewing threshold Show
True though you should also compensate for time on the market. In that regard, PS3 and 360 are performing about equally bad. In the end there's only one statistic that really matters: Those the investment in the platform generate a positive return. So far, that's only the case for the Wii.
Comment below viewing threshold Show
Must admit I buy more 360 games, even the multi-platform ones, at the moment. It kinda differs on the game though. With GTA and SC4 I went for the PS3 version because of the more reliable machine. With Fallout 3 I chose the 360 version because it looks way better and has less bugs. I do think the PS3 is a bit of a letdown technically. But LBP and Wipeout make it a machine I'm happy with.
Comment below viewing threshold Show
It's not really misleading at all. Attach rate is a business tool not a fanboy " I own more games than you do" statistic. (I'm not calling you a fanboy)
It's there to show that for every one of our consoles sold, we sell this many NEW games. Make games for our console and you'll sell more. (That's not the whole story as I've already mentioned, but self contained that's what it shows.)
Comment below viewing threshold Show
I think that's more interesting because people are always arguing whether third party games sell on Wii or not. For the most part, they don't. Of course the quality of the third party offerings has something to do with it, but I think it's worth asking why the quality of third party games on Wii is so bad when compared to PS3 and Xbox 360... maybe the publishers think that they won't sell anyway so why bother...chicken and egg?
Comment below viewing threshold Show
"True though you should also compensate for time on the market. In that regard, PS3 and 360 are performing about equally bad. In the end there's only one statistic that really matters: Those the investment in the platform generate a positive return. So far, that's only the case for the Wii."
I'm not sure what you're saying. Extra time on the market favors a 360 attach rate. How? It's an average.
Why are PS3 and 360 performing equally bad on attach rate? Have you got some proper stats and not the stupid 24 month period posted here?
Again why are you sure that the Wii is the only system generating a positive return. Even if it was that doesn't benefit the publishers does it? Selling games does. You could sell at a £200 loss and as long as the publishers are selling lots of games they don't care. That's what Attach rate is for.
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Becouse most of 3rd party devs are reporting similar or higher profits from ps3 than x360 ?
Comment below viewing threshold Show
Comment below viewing threshold Show
I wasn't really clear, was talking about number of consoles sold. But if attach rate isn't adjusted to time on the market (normally it's just number of games sold in lifetime / number of consoles sold in lifetime), the machine longest on the market will be favoured because people in general have more games for a console they've owned for 2 years than they have for one they've owned for 1 year.
And there's the effect of budget releases. Longer on the market means more older and cheaper games. Can also lead to on average more games sold though it doesn't necessarily mean more revenue.
"Even if it was that doesn't benefit the publishers does it?"
Short term, not really. Long term, definitely. If you can't make money with manufacturing and selling consoles in the long run, there won't be consoles and thus fewer platforms to publish your games on.
Comment below viewing threshold Show
Wait, I forgot Warhawk, which is also basically a shop release equivalent (and is also available in shops) and maybe even more popular. So make that three.
Comment below viewing threshold Show
=]
Exactly what I've been trying to say (with slightly more words unfortunately.)
Comment below viewing threshold Show
I think that's more interesting because people are always arguing whether third party games sell on Wii or not. For the most part, they don't"
A console that is selling faster will have a lower attach rate. Everybody who buys a new console lowers the rate.
The simple "low attach rate = people don't buy games" conclusion is a fallacy.
Comment below viewing threshold Show
"A console that is selling faster will have a lower attach rate. Everybody who buys a new console lowers the rate. "
Only if they don't buy fucking games for it - WHICH IS THE WHOLE POINT!
Also...
Just to throw this out there...how comes the SDF, when talking about total numbers of 360's sold, always bang on about it not being a true figure due to RRODlol. If that's true (they argue it is) then the actual number of real 360s sold is lower. THAT gives the 360 an even greater attach rate!
The SDF can't have it both ways.
/runs
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Who gives a stuff abuot this topic? Does any of it matter? Nope...
Comment below viewing threshold Show
I was going to raise the whole RROD thing too
@UncleLou
Did you even wave to "the point" as you gleefully sailed past it?
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
I have owned about 100 Xbox360 games.
I have owned about 100 PS3 games.
I have owned about 40 Wii games.
Current owning figures:
Xbox360: 5.
PS3: 1.
Wii: 1.
Now please work out my attach rate.
Comment below viewing threshold Show
Interesting,piracy on 360, Wii is booming like crazy and attach rates are growing.
Comment below viewing threshold Show
I'm not sure how many 360 games I have right now, but it's between 20 and 25. I always sell them when I'm finished though and got most 2/3 used, so I'm not *that much* above the attachment average actually.
Edit: Should have refreshed before des wrote his comment.
Comment below viewing threshold Show
"Own both machines."
"Must admit I buy more 360 games, even the multi-platform ones, at the moment. It kinda differs on the game though. With GTA and SC4 I went for the PS3 version because of the more reliable machine. With Fallout 3 I chose the 360 version because it looks way better and has less bugs. I do think the PS3 is a bit of a letdown technically. But LBP and Wipeout make it a machine I'm happy with. "
This is basically what all owners of both systems say. About time people start to understand the fact that 360 is the best choice if you only want/afford one.
Comment below viewing threshold Show
Wii: 12 games
360: 7 games
Comment below viewing threshold Show
Whats you gamertag? Do you really own a 360? Why isnt your gamertag on your Eurogamer profile then?
Comment below viewing threshold Show
"A console that is selling faster will have a lower attach rate. Everybody who buys a new console lowers the rate. "
Only if they don't buy fucking games for it - WHICH IS THE WHOLE POINT!
If you wouldn't bang your head against brickwalls so much, you might find it easier to follow simple maths.
Someone who buys a console today usually won't buy 6 or more games with it. Hence, he lowers the average attach rate at that point. Which is why pure attach rate figures say absolutely nothing at all. A low attach rate can mean noone's buying the games, or it can mean game sales are alright, but the console is selling at a fast rate. A high attach rate can mean people buy games like mad, or the hardware sales have slowed down.
Comment below viewing threshold Show
jesus.
plus 360 games drop in price RAPIDLY
Comment below viewing threshold Show
http://gadg etsgamesandstuff.blogspot.com
Comment below viewing threshold Show
Also: There's a reason that eg has no signatures.
Comment below viewing threshold Show
As you can copy 360 games but not PS3.
Comment below viewing threshold Show
Yes I know that to be the case but your variable that is supposedly going to effect attach rates is only applicable to the most recent period of time - at purchase.
The Wii sold like shit off a shovel last Christmas. Can we include those sales now? Has it been long enough for them to buy some games? The fact is attach rates are for over 2 years now. Your variable is for that small snapshot at purchase. Factor in that the the other consoles are still selling even if it isn't at such a high rate (so suffer from the same 'problem') and it all becomes a little bit insignificant.
As for simple maths, I'm a professional programmer. So not only do I know a little bit about maths I also know a little bit about the software industry and what attach rates are used for.
Comment below viewing threshold Show
I'm not giving much thought of all these marketing comments.
Comment below viewing threshold Show
If you look at the console sales graph over the whole period then the rate at which consoles are being sold hasn't changed much for any of them. Obvious seasonal blips but if the sales rate is reasonably consistent then the attach rate is a decent measure for comparison no?
Comment below viewing threshold Show
Becouse most of 3rd party devs are reporting similar or higher profits from ps3 than x360 ?"
Are you talking about that 1 qtr when EA said they made more on PS3? That was only due to some weird finagling they did with the books. They've made more on the 360 before then and ever since. These aren't MS numbers, anyway - as I'm sure you'd love to believe.
And I can't BE-LIEVE these numbers given there are at least 3 people here that said they've bought a lot of games for their PS3's. MS has cooked the books and I call foul!
Comment below viewing threshold Show
Total Software Sales / Total Console Sales
...And then...
factor in:
Age of console. -360 -+Wii +PS3
Budget releases. -360 +Wii +PS3
Speed of console sales (?) -360 +Wii -PS3
RROD + 360 -Wii -PS3
Piracy + 360 -+Wii -PS3
...hmm.... or we could just take it for what it is.
Ever heard the saying "it all comes out in the wash"
EDIT: The above is sarcasm by the way!!
Comment below viewing threshold Show
And I have a hard time believing RROD is a factor either, given that even the first 360 made is still under warranty.
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
It just doesn't make sense for me to invest in Blu-Ray. For $540 I can watch 12,000+ (Netflix's downloadable library is going quickly) titles, as often as I'd like, for the next 5 years. Certainly in 5 years time there will be even more options to make me not want Blu-Ray. True, there's the cost of Live! over that period as well, but I have that anyway.
Different strokes for different folks, it seems. Oh, and I guess you don't have a Netflix like option in Europe yet - hopefully soon.
edit:/changed 10,000 to 12,000.
Comment below viewing threshold Show
Well I believe the figures come from NPD data (who don't count officially bundled software) so the tie ratio wouldn't include Wii Sports.
Wii Play would be included as that is counted as a game by NPD...although strangely I'm not sure Links Crossbow Training would be included as I believe NPD count that as a peripheral. All rather confusing.
The same questions were asked 6 months ago ...Kotaku specifically asked Nintendo if the data included Wii Sports and they confirmed that neither Wii Sports or Virtual console/Wiiware titles were counted in the tie ratio.
Comment below viewing threshold Show
Of course they do. This needs to be accounted for and also games which were sold largely as pack ins. SpaceMidget75 make it so!
Comment below viewing threshold Show
Oh, I know, but others weren't.
Comment below viewing threshold Show
"Attach rate is also a bit misleading as its not going to take into consideration "invisible" sales like those from the used market."
The used market has no effect on attach rate. If you've sold five consoles and ten games, you have an attach rate of two. The attach rate is still two, regardless of how often those ten games change hands. Only new sales affect the attach rate and this is all publishers and developers are interested in, as those are the only sales they see any return on.
SpaceMidget75 said
"I forgot to mention that these particular attach rates are bollocks as they show the first 24 months of each console so they're not a good comparison. They should just show the full attach rate for each system! It's a bloody average. If you don't use the full amount of time a system has been on sale you don't get the TRUE attach rate."
The attach rate for any given system tends to increase over time as this means more games, more opportunity to purchase said games, reduced game prices etc. all of which leads to a higher attach rate. The attach rates, adjusted for time, mean that they are calculating the figure based on hardware and software sales for the first two years of each console's life.
The adjusted figure for the X360 is not it's TRUE attach rate NOW, but it is the TRUE attach rate from LAST YEAR.
Xerx3s said
Err, htf is the ratio related to time. It is the average amount of games sold to a machine. The only relevant numbers are number of sold machines to number of sold games. "
The ratio is not affected by time. However, the sales figures used to calculate that ratio are taken from a given period of time. If you want the attach rate for a console after two years of sales, you only include sales figures from those first two years.
seasidebaz said
"Current owning figures:
Xbox360: 5.
PS3: 1.
Wii: 1.
Now please work out my attach rate. "
Xbox360: 5/1 = 5
PS3: 1/1 = 1
Wii: 1/1 = 1
Number of games/number of consoles=attach rate. I am assuming you only own one of each console.
Comment below viewing threshold Show
/wrists
Comment below viewing threshold Show
Er, what gives? I simply prefer to play multi platform games on the PS3 due to the fact it's significantly quieter. Don't really see what is wrong with that, though I appreciate it might not bother other people so much.
My gamertag isn't on here because I haven't bothered doing a profile. If you must know it's ZacMcflimby. Or Sockmonkey on PSN.
Comment below viewing threshold Show
Comment below viewing threshold Show
360 owners buy HD dvds...
oh wait..... maybe not! So they have a console where they can only buy games for? Oh lol! "
Blu-Ray is dead, fool
http://blogs.zd net.com/storage/?p=365
Comment below viewing threshold Show
The Wii sold quite a bit more than the 360 in a shorter amount of time for example, which means the sales curve looks obviously different. Hence a direct comparison of the attach rate is doomed to failure.
If they had similar rates, only at diferent levels, and if you take into account the different launch dates (like the article does), we're getting somewhere. But the "woohoo, console x has a "better" attach rate than console y" fanboy argument is simply foolish.
FWIW, I am a PC gamer, and wish I'd never bought a Wii (RE 4 aside), but sometimes the comments here get too much to bear.
Comment below viewing threshold Show
PS3: 1/1 = 1
Wii: 1/1 = 1
Number of games/number of consoles=attach rate. I am assuming you only own one of each console.
Yes, but according to Microsoft and Sony's sales figures, I have 200 games between them. They don't know if I sold them on or not. So which is it? 5 or 100?
Comment below viewing threshold Show
"Yes, but according to Microsoft and Sony's sales figures, I have 200 games between them. They don't know if I sold them on or not. So which is it? 5 or 100?"
Attach rate is based on new sales only, Microsoft and Sony don't care about the used market. They know you've bought 200 games and that is included in their figures. The important figures here are Consoles Sold and Games Sold. What you do with the games after purchase is irrelevent.
I was being slightly facetious with my original reply to you. You can't calculate the attach rate of a person, only of a console. What the attach rate represents is an indication of the strength of software sales on a given platform. A large installed based doesn't guarantee large software sales if every console owner only buys one game. Equally, a large attach rate doesn't guarantee sales if you've only sold a couple of hundred consoles. Combined, they give developers and publishers an indication of which format may prove the most profitable to work on. That said, there's hundred's of other factors that also influence such decisions.
Why attach rates (or installed base, game scores, failure rate etc) should be a point of contention for fanboys is a mystery to me. But the again, fanboys are a bit of a mystery to me too.
Comment below viewing threshold Show
dvd.co.uk
Comment below viewing threshold Show
"The adjusted figure for the X360 is not it's TRUE attach rate NOW, but it is the TRUE attach rate from LAST YEAR. "
Thanks for pointing out what I already said, stating the bleeding obvious, and being rather pedantic all at the same time. =]
I think my point was clear and you were fully aware with what I was trying to get across. My criticism of the first 2 years for each console was that they're in different financial climates and with different amounts of competition. I've already stated that attach rate is an average that (as I've joked previously) has all sorts of variables that could affect it's outcome.
I personally would rather have seen the LAST two years (if you insist on taking a snapshot) as at least all 3 consoles exist in that exact same period.
Comment below viewing threshold Show
Comment below viewing threshold Show
PS3 = jaggies, tearing, poor frame rate.
360 = AA enabled, vsync enabled, smooth frame rate
Whilst not always the case it is often so. But then you have games like GT5 Prologue (stunning) PS3 games are often but not always superor. if people have both, like me they tend to buy the better version which is usually the 360 version.
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Like a record baby, right round round round.
Dead Or Alive were ace
Comment below viewing threshold Show
And there's piracy. So there's a number of 360s sold with hardly any or even no games at all so also lowers the attach rate.
Comment below viewing threshold Show
Plus I'm still buying up classic PS2 games from a couple of years ago and playing them as well.
New doesn't = best.
Comment below viewing threshold Show
I have only bought 3 exclusives games on PS3 that have interested me, with over 10 exclusives on 360...With download games I would say 360 provides a better option with classics & variety old & new like - Rez, Ikagura, Samurai Showdown, Metal Slug, Braid, Mutant Storm, Castlevania - Sympathy Of The Night, King Of The Fighters (soon) etc...Though Wipeout, Siren, Stardust on PS3 are on my PS3.
Variety, exclusives, run better, cost less, better features, online, bigger library of games - probably the reason why 360's games sell more!
Comment below viewing threshold Show
"PS3 and 360 are performing about equally bad"
The funniest comment today! Mate, you probably came from Mars a few days ago init? I suggest you to update your knowledge on this field at least. Cuz you make yourself look like a fool....
Comment below viewing threshold Show
The fact is bluray is also a slow seller and has not gained momentum Sony hoped for... In Japan - nobody is bothered with it, as in most if not all part of asia. With super hi-def just around the corner, many are saying b-ray is just a stop gap untill super hi-def muscles in. With Apple, Samsung, MS, Pioneer, Panasonic, JVC..already mentioning this the true hi-def vision, I wouldn't really be surprised to see bluray fade away. PC have already a taste of Super Hi-Def gaming.
Comment below viewing threshold Show
"PS3 and 360 are performing about equally bad"
The funniest comment today! Mate, you probably came from Mars a few days ago init? I suggest you to update your knowledge on this field at least. Cuz you make yourself look like a fool....
@migasUK
The funniest thing I heard on Saturday was someone who was talking with his friend reckoned that with a HD television, Wii games would look better than PS3 games.
Comment below viewing threshold Show
It wasn't at launch, but with each new (highly irritating) firmware update the thing just gets better and better.
Comment below viewing threshold Show