PS Home downloaded 6.5m times
Sony not in it for a "quick buck".
Sony has revealed that PlayStation Home has been downloaded 6.5m times and that profit, for the moment, is not the "driving priority".
"We do have a profit and loss on Home, and obviously revenue is an important part of it, just like with anything else. But our belief is that if you make the community happy, and get good content on to the platform - if you get a platform that people want to keep coming back to - then the monetisation aspect of it will almost take care of itself," PS Home director Peter Edward told GamesIndustry.biz.
"It's certainly not something that should be the driving force - not something that's the driving priority at this stage of development.
"That's not to say that we don't want to monetise the platform and that we don't have plans to do so," he added, "But it's definitely a kind of consequence of getting all the other factors right, rather than being a driving force. We're not in it to make a quick buck from Home, and then move onto the next thing - Home is a strategic platform for PlayStation, and as such we're developing it."
PlayStation Home went into open beta last December, a date well behind those initial October 2007 release forecasts. But Edward is "very pleased" with where the online virtual world is these days, and feels it's at a "tipping point of where the platform starts to gain momentum".
"We went to open beta in December and since then we've had something like 6.5 million downloads. We've got a very healthy active user base, and we're finding as well that people aren't just churning, they're returning - which is obviously key for something like this," he said.
"We're at the point now where we're starting to see our active user base go up, and we're getting more people coming back than are leaving, so we're at the tipping point of where the platform starts to gain momentum.
"That's really nice for us, because until that happens, you're hoping that it will happen, but you need the reassurance - so in that sense it's nice," added Edward.
He went on to say that more features will be "coming along soon", and that third parties are reinvesting in the platform and producing content after the initial surge of excitement.
It's not all smiles, though - PS Home's European community manager recently admitted that our region trails others in the number of themed areas that PS3 Avatars can explore.
Head over to GamesIndustry.biz for the full interview with Peter Edward to see what he plans to do about that, and what the future holds for PlayStation Home.
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Comments (71) Latest comment 3 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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The malls & theater sections are too crowded.
I cant wait till they start fully integrating trophies.
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How original of you...
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Who's the tard that took my comment seriously
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-Improve loading speed, hugely.
-Full trophy integration
-100% game launching support
Home can really take off then.
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So you had this bad experience, how many times?
Not having a go, but from the wording of your post it seems like you didn't really persevere with it. And if that's the case...
The point is, Home's (Beta) launch was so bad, I wonder how many people just didn't bother after the initial "ugh" reaction.
Its a shame really,as its a free service and entirely optional there's not a lot of reason to investigate how its developing (or not).
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No chance I'm buying anything as the 'service' stands at present, so they're lucky they're not expecting to profit.
Idiots.
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We're at the point now where we're starting to see our active user base go up, and we're getting more people coming back than are leaving, so we're at the tipping point of where the platform starts to gain momentum.
I hope Home is a success (in terms of user numbers at least) as it's someone actually trying to do something new and different. It may not be the best thing ever, it may crash and burn, but at least they're innovating. For instance, I'm glad to see them doing micro transactions. As Peter Edward says in the interview, they're huge in Korea but historically shunned in the UK. Maybe Home will go some way to change attitudes, even if it just shows other people in the industry what does and doesn't work.
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]http://ww w.gamesindustry.biz/articles/ho...[/link]
We had Star Trek uniforms that went on sale recently, and they were massively popular. We had entire spaces full of people wearing only Star Trek uniforms - that sort of thing gets people really excited.
Oh dear.
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I keep meaning to try it since the few home spaces were added but I can't be bothered with all the loading.
Nobody is going to fire up Home to chat with friends before launching a game together if the software itself takes longer to load than the game itself.
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The amount of bile spewed in its direction doesn't really surprise me (I accept that its not everyones cup of tea), but as a free, optional service, is there really much to complain about?
If you don't like it, don't use it.
As mentioned by others, there seems to be a healthy number of people using it - with spaces always bustling rather than being left as gleaming ghost towns, and I think as a whole it's developing nicely. Good on Sony for trying something different and, on the whole, pulling it off.
Oh - and Xi has been, in my opinion, a great success and something refreshingly different.
re. 'Nobody is going to fire up Home to chat with friends before launching a game together if the software itself takes longer to load than the game itself.'
I've never done this. But, there's been many occasions when I've bumped into people on my friends list, or random people and launched into an impromptu game of SFIV or RE5. I don't think Home is designed to be a replacement to pre-game lobbies - most games have these already, so there's no need. Home is an extra layer, an extra way of meeting people and enabling on the fly-match ups. Think of it as a garnish - a nice little bonus to add to the flavour - rather than the main course.
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It amazes me to read about people complaining about a free service they've tried for a few minutes.
Ill admit, I've only used it a few times, but the times Ive logged on it hasnt failed to impress me.
It can be improved on, and it will do (for free) over time.
Home is only going to get bigger.
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I've yet to be convinced by Home but I admit it's been a while since I logged in. At the time I tried it it really felt pretty pointless to stand in line waiting to bowl, watching low-quality trailers or standing around the Red Bull area not having a clue how to actually do anything there (and at the time no-one else of the 50 or so standing there knew how to use it).
I might get back in any day now just to see what is happening but I simply think that's it's like Marmite; either you love it and really click with it or you just feel it is pointless and delete it.
To me personally it feels like a big overhead to use it to run into friends or launch games. I chat with friends on Live when I see them online or they come online while I am gaming or watching a movie and that feels a lot confortable than having to launch Home to go around and see if I can find some friends.
On the other hand I've never really understood the lure of Second Life and even though I used to visit virtual chat worlds waaaay back when I was younger I wouldn't do it today so maybe I'm just not the kind of person Home is aimed at.
I guess it will be interesting though to see what they will come up with in terms of features in the future.
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And having to queue up to play games might be realistic but IT ISN'T FUN.
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'And if the $$$ don't add up it will be canned'
Do you not think there is potential there for Sony to make money/enough money to keep Home running through advertising revenue?
Surely they would have thought about that before heading down the Home route. Propping up platforms such as this with revenue from micro-transactions is a largely unproven model (especially in the West), so I doubt very much that Sony would have taken a gamble on it with something as high-profile as Home.
If I'm wrong - and they have in fact taken a gamble on this model - then I'd say they're very naive if they think there are enough PS3 owners out there willing to spend £$£ on virtual T-shirts.*
*For the record, I've not spent a bean in Home, and in all honesty don't think I ever would.
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Its not perfect or something that will hold my attention, but I think once they have more fun things to do like Redbull racing, then who can complain... its free
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On the other hand, the Resistance 2 space with its minigame (which I did not try, to many real games to play) looks more attractive, and quite a lot of people seem to be enjoying it.
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Have no idea why voice chat hasn't come back in though.
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It's a pity you didn't like Home; it appears its the only thing you have for your PS3.
Some people here seem to have lost the ability to distinguish between something being "SHIT" and something that they just don't like.
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They thought it through but Sony came up with Home when the PS3 was going to be a home entertainment centre rather than a games console. Home was where you'd buy your HD movies from, your PS3 and PSP games from, and everything from furniture to clothes. It's a 3d online shopping catalogue.
It was a gamble, but an easy sell to the bosses because of Second Life hype, and the general hatred of all things Internet at Sony HQ:
"“I’m a guy who doesn’t see anything good having come from the Internet,” said Sony Pictures Entertainment chief executive officer Michael Lynton. “Period". He complained the Internet has “created this notion that anyone can have whatever they want at any given time. It’s as if the stores on Madison Avenue were open 24 hours a day. They feel entitled. They say, ‘Give it to me now,’ and if you don’t give it to them for free, they’ll steal it.”
[link url=http://www.wwd.com/media-news/fashion-memopad/mem o-pad-uniqlo-nabs-deyn-bad-internet-classic-martha-2136751?s rc=rss/recentstories/20090515#/article/media-news/fashion-me mopad/memo-pad-uniqlo-nabs-deyn-bad-internet-classic-martha- 2136751?page=2
]http://ww w.wwd.com/media-news/fashion-me...[/link]
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You're quoting the boss of a movie company moaning about the culture of piracy.
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The movie company had a big hand in the design of the PS3. It wasn't going to be just a games console, but the item that replaced your DVD player (no more pirated / copied DVDs) and PC (no more pirated music). It's not such a crazy idea when you look at the success of Apple with iTunes.
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'the general hatred of all things Internet at Sony HQ '
I don't think its fair to suggest that Sony 'hate the internet'. In fact, I'd say they're embracing the internet:
e.g.
- PSN is reportedly going to break-out beyond the PS3 and PSP to be accessible on other platforms,
- LBP and Killzone 2 have excellent internet intergration (KZ2 especially - the Battle Replays are excellent)
- a lot of PS3 games now feature direct youtube uploading
- the PS3 has a browser that supports things like iPlayer etc etc.
- Home itself has direct links to the internet (in fact, the internet is a core part of Xi)
I don't doubt the authenticity of your quote, I just can't see it being demonstrated in Sony's actions.
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Heck, I like chess (have a perfect win record in Home, too bad there's no stat tracking
And yes, Europe is still behind a fair bit on the spaces front (U.S. has Guitar Hero, Uncharted, Warhawk, etc.). But that's being adressed. Will be interesting to see if they do something in Home for E3.
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I hope i havent given the impression that i am anti ps3, as of my 3 consoles the 360 has gotten by far the least use since the NXE and just general lack of interest on my part. I do however stick with my stance that Home is among the worst and most useless pieces of software i have ever used.
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The martyrs really are shooting into their own ranks over this Home thing...
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But you can download a free poker game from a gazillion sites (I like the Betsson applet for instance) which will have more and stronger opponents to hone your skills against. No need to eat up 3 gigs of previous PS3 HD space (unless you have upgraded) and having to walk to the bloody tables as if that adds anything to the game.
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Leave them to their Sony reacharound circlewank.
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cyacomini
Uncle_Fishboy
insincere_dave
menage
Ryze
AgentCool
Vin
Let me ask you guys something, most of you own only the 360, so you have an innate fear of losing out on good games because of them not being on your console - I get that. But why do you feel the need to slate an application on a rival Console that is not even a game? Do you hate Sony that much? Because Microsoft is not Mahatma Gandhi either.
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i liked messing about with my miis on my wii before i got bored
i liked messing about with the new 360 dashboard - before i got bored
with home, i got bored before i'd even really given it a go.. just didnt have (dunno how to explain it)
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i dont get what is hard to understand about the fact that i simply havent updated my profile for ages?
for instance, right now the only 360 games i actually own are virtua fighter 5, pgr4, and ninja gaiden 2. Like i said the console is easily my least used system, and i actually own more ps3 and wii games, and more pc games than all thanks to steam mostly.
I do find it funny that i have been called a 360 fanboy though, as i find it rather ironic considering my general lack of interest in the system. And i have trouble understanding how all of this started because of how awful i found Home to be. I mean, i enjoy playing games, i like my playstation, but come one, i'm allowed to not like Home and i'm sure as hell not the only person!
edit: there, updated my list as much as i can be bothered right now if it makes you happy.
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Could be. What caused me to doubt you is that you didn't have a single PS3 game in your profile while claiming that you "prefer" the PS3.
And yes - if your reasons to dislike Home are valid from your perspective and, most importantly, not related to Console preference, then I don't have any beef with you. If however you are one of those 360 fanboys on EG (and you know that EG is full of people like these) who frequent the PS3 news JUST to slate anything to do with Sony and the PS3, then it would be hard for me to show any empathy for your viewpoint.
When you first posted, your profile shouted non-PS3 owner, and as there was no way for me to know for sure whether you were telling the truth, you will forgive me if I doubted your claim. If you are telling the truth however, you have my apologies.
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there you go,
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"[link url=http://ca rd.mmos.com/psn/profile/ik/a/iK...
]http://ca rd.mmos.com/psn/profile/ik/a/iK...[/link]
there you go,
In that case, please accept my apologies. Also, I have removed you from that list.
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Waaaaah, waaaaaah!!!!
Why don't you love it?!?!?! IT'S BY SONY!!!!!!
Because it's poorly thought out, poorly implemented, and USELESS SHITE.
I actally love my PS3 - I love what it does well - like playing exclusives, digital media and PS2 games.
Home? SHITE. That's my OPINION. If you want me to state more REASONS, then just ask. Fucking fantards.
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"If you want me to state more reasons, then ask. Fucking fantards. "
No need to ask. Your swearing kind of gave you away.
"Why don't you love it?!?!?! IT'S BY SONY!!!!!! "
I guess your perspective for anything Sony would be"how can it be any good? It's by Sony!"
Let's list my reasons for listing you as a 360 fanboy, shall we?
(1) Your first comment slating it without any validation
(2) Your comment "Leave them to their Sony reacharound circlewank. "
Off-topic here, but since you have seen fit to mark me as a PS3 fanboy (even though I don't go around on 360 articles unnecessarily criticizing them, at least, not without providing my reasons - you are welcome to rummage through my posting history if you wish), did you love the 360 NXE update. With avatars, no less! Those avatars were so well thought-out, perfectly implemented and oh-so-useful, weren't they?
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Did calling me a "fantard" make you feel all grown-up and mature? That was probably easier than going into a debate, wasn't it?
Anyway, you are welcome to think whatever you want to think. I laid out my reasons. You have yet to list yours.
Going to bed now. Will reply to any of your posts later
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"^ Fantard Yank on the west coast."
Well well, quite the debater, aren't you? With that limitless vocabulary, you must be at the top of your class.
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"^ I'd love to compare IQs with you, child."
Child? Really? Is that the best you can do?
I guess that puts your IQ above the Mensa threshold, then?
Mister, you scared me into giving up!
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@Santino : my apologies also - I jumped to same conclusion as m.t.k
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/plays WipEout HD
/watches Dark Knight BD
/watches Ironman BD
/plays LittleBigPlanet with daughter, improving her reading and gaming skills in the process
/browses this website
/plays Okami
/plays Shadow of the Colossus
/plays DLNA served media
/DOESN'T wait for Home to finish 'going online', and downloading each bloody area only when you try to enter it, just to aimlessly wander around amongst random 'man.the.king' Sonytards impersonating attractive women for transvestite-esque kicks.
I'd love for this to become a useful, seamlessly integrated service. They should have thought of that when they were spec'ing the PS3's main memory.
/hugs hamstrung PS3
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/plays WipEout HD
/watches Dark Knight BD
/watches Ironman BD
/plays LittleBigPlanet with daughter, improving her reading and gaming skills in the process
/browses this website
/plays Okami
/plays Shadow of the Colossus
/plays DLNA served media
Good for you. Doesn't mean you are not a fanboy.
"random 'man.the.king' Sonytards impersonating attractive women for transvestite-esque kicks"
Sonytards. So erudite, so articulate, so grammatically ... perfect. Did you develop this vocabulary on your beloved XBL?
@Bigglesworth
Don't feed the trolls
Sorry man, couldn't help it