Price cut boosts 360 sales by 32 per cent
Console reaches 6 million sales in Europe.
The Xbox 360 has sold six million units in Europe following a price cut for all three models in the region.
"We're very excited that more consumers in Europe are joining the ever-growing Xbox 360 community," said Chris Lewis, Xbox Europe almost-boss.
"We're now the best-value next-gen console on the market with an entry-level ERP of GBP 129.99, and consumers have clearly responded to that offering.
"We're supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment," he added.
Last Friday, Microsoft reduced the price of the Xbox 360 across Europe. The Arcade unit now retails for GBP 129.99, the Premium machine for GBP 169.99 and the Elite model for GBP 229.99.
As well as titles such as Fable 2 and Lips, Microsoft is also due to revamp the Xbox Live dashboard and introduce Mii-style avatars to the online service later this year.
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Comments (111) Latest comment 3 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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Shame you'll ruin it all with the new update.....
(only joking - I will reserve judgment - but I HATE IT already, sorry!)
Still missing the blu playback tho MS you could catch more with that now poor HD DVD is gone (loving the fire sales still, thanks BDA!)
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Worried,
Europe
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Yeah, it'd cost em a bit upfront, but it'd be HUGE long-term.
Of course, this is sony. So they won't. Cause smarts aren't their strong point.
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Either way, I love my Xbox.
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No, I've done it with my bro's machines, and even with another bro whose machine is Japanese. Swap away!
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I'm glad they've actually achieved a sales surge, although I haven't really noticed it in my store, yeah we've sold more than usual but it hasn't been a whopping increase and the vast majority are still going for the Premium console ignoring the relatively dirt cheap Arcade unit.
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What I want MS to do is allow a central store for Gamertags - like on a Windows Home Server. For those of us with more than one 360 (I have an upstairs one for serious online sessions and a downstairs one for more casual, single-player games), it's a pain having to recover GTs via Live or memory cards. And with the console now so cheap, I fully expect it to take off a bit more as a decent Media Centre Extender, so I doubt I'll be the only one who wants this feature. Needs to be made a bit quieter before it goes mainstream, though.
I know there's probably all sorts of reasons why it can't work, but a man can dream...
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Estimates for the 2008 calendar year see the PlayStation 3 pulling ahead in Europe, with the Xbox 360 expected to sell only between 1.5 and 2.5 million units.
[link url=http://www.gamasutra.com/php-bin/news_index.php?story =17206
]http://ww w.gamasutra.com/php-bin/news_in...[/link]
That currently puts the 360 at about 2 Million so far this year. Not too shabby, but it's also not setting the world on fire. Especially when Sony aims at selling six million PS3 units in Europe only this year!
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Adverts with folk parachuting from the sky carrying 360s does not lead to little timmy pleading with his parents to get him one, why do these companies (Sony are definitely guilty of this) insist on these 'clever' little adverts? People want ads with footage of the game in question, blaring 'hip' music in the background and folks being seen to have fun playing the game in question. It's not difficult.
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Its a mad world init!
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"Especially when Sony aims at selling six million PS3 units in Europe only this year! "
I'm sure that ms aims at selling a 100 000 000 360s this year. Whether they will achieve this is of course another thing.
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For spelling fanboy like that, you most certainly are.
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"Anyone know if there are any issues with using the same hard drive on different machines? "
None at all.
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Apart from XBLA games. If you bought them on console A, you'll only be able to play them on console B if you're connected to the internet.
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The european don't agree and prefer Wii and PS3 anyway.
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Get a fucking grip, surely there's more important things in life to be fretting over :/
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That is cool. But Sony have slightly more that 6M PS3 atm in Europe, so they better hurry up and sell a million a month now.
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Mother" Little Jimmy wants to play all the new games this christmas on is 14" portable TV, he isn't aloud online either, he has a PS2 now what would you recommend"
Game employee "the PS3 is the one for you with its HD Blu r... ermmmm, how about its wireless in.... errmmmm, free onli.... errrmm, backwards com.... errrmmm its only £299...., actually the 360 arcade will him just fine and its only £129.99"
It probably won't happen like that but that what should happen.
Personnally I am hoping this will start to drag the PS3 cost down so I can finaly afford one (or justify to my other half to be exact)
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Why should that be your concern? Or anyone's for that matter? That's MS problem.
Let's just worry about the games. OK?
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As mentioned before the losses with hardware with be recovered by the sales of software as the X-box has the highest attach rate.
Market penetration is the goal here.
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(where we all are sarcastic bitches)
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Erm, isn't everything you buy packaged in a pre-broken state? Otherwise known as, you know, working?
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As is the Yeti.
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edit and in "on comments topic": put 360 in a thread and you see the usual whiners "ooh pre-broken"; "oooh the heat"; "oh but the liefestyle is with PS3!"... FFS!
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"I can't stand it, I know you planned it
I'm a' set straight, this Watergate
I can't stand rocking when I'm in here
'Cause your crystal ball ain't so crystal clear
So while you sit back and wonder why
I got this fuckin' thorn in my side
Oh my god, it's a mirage
I'm tellin' y'all it's sabotage"
completly off-topic: Halo3 Achievements arrived!
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Anyway.. Gi.biz had this
"GFK Chart-Track has told GamesIndustry.biz that sales of Xbox 360 hardware rose 32 per cent over the weekend of Microsoft's latest price reduction.
In comparison, sales of Sony's PlayStation 3 were down eight per cent on the previous weekend. "
Start a war over that one.
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I guess the value of the pricecut will have to show itself over the holiday period.
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Its not like Sony who announce the cut a month in advance so sales dry up and then get a substantial boost!
I expect this weekend will be a bumper one for 360 as a lot of people get paid monthly and the new pricing even brings the console within people who get paid weekly's price range now they are aware of the cut (it was in all the UK papers over the weekend)
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"Anyone know if there are any issues with using the same hard drive on different machines?"
Yes, it doesn't work. The profile and drm are tied to the console somehow, not the hard disk. If you want to transfer saves, you're better off storing your profile and saves on a memory card.
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You got one right, at least.
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"I'm starting to warm to the Avatars since I found out you can make them dizzy by spinning them around. Am I a fanboi?
Worried,
Europe"
Dear Worried,
you have no need to be worried. Many people are Avatar curious it doesn't mean anything negative and is perfectly normal. And if you are fully "pro"Avatar, well, your parents will still love you and your true friends will accept you. For further information see [link url=http://www.avatarcurious.com.]http://www.avatarcurious.c om.[/link]
Yours,
Sneetch.
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Naaaa, it's amusing to take the piss out of folk such as yourself, what with getting soo worked up over silly console wars and what not
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@simakperrce
It's good to know because the following ensure that many more games will be developed over the next few years:
- The console is adequately specced and powered for modern games.
- Games development is relatively easy for the platform
- There is a large and ever growing userbase of the console
- 360 users are buying plenty of games for their systems
- The online service is well populated - people influence each other into buying games, and the service cuts piracy
It makes no difference if no one else buys my model of toaster or dishwasher, as long as I bought a functional product.
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I do hold a grudge though especially after previousy statements/comments made by Sony and their treatment of importers. I would like to see Sony come out of this with a bit of a bloody nose so they learn from their mistakes and act a little more sensible next generation.
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Why does this wind you up so much?!
The console is selling very well after its price was cut - now its sales across Europe have passed 6 million.
That's it! If it's fake news, then it wont be in a few days, when it passes 6 million!
What's your fucking problem?
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You have just forfeited your right to complain about any pro-360/anti-PS3 posting in PS3 threads. There is no pro-360 bias in that article, just as there is no pro-PS3 bias here:
[link url=http://www.eurogamer.net/article.php?article_id=233562
]http://ww w.eurogamer.net/article.php?art...[/link]
EG have also played a large part in the SOCOM beta, so they obviously get paid money under the table from Sony too, right? Right?
Well played, my man. You've finally proved to me beyond any doubt that you are not a reasonable person with a leaning towards Sony products, but a blindly devoted fan, who sees attacks on his beloved company when in fact there are none. Bravo.
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Could someone run that through a translator for me please?
If EG are biased how comes they didn't post about the 360 selling 28,000 consoles in Japan last week, maybe even beating the Wii?
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Probably because they haven't received that press release yet. But Arbiter no doubt thinks EG employs hordes of Microsoft fanboys, ferreting out all 360 news around the world, presenting it on a platter made from burned, twisted UMDs.
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Hmmm I work in a games shop putting games in plastic bags and I think 360 is shit because my XP crashed once a few years ago and I lost all my porn.
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More idiotic that you? What would our punishment be mighty lord?
"I work in the insustry so quite frankly"
I bet at least 40% of the people here work in the industry (as of this year that includes me \0/), what's your point?
", brainwashed drones who slurp up every piece of spin are good for my job prospects. Keep spreading the word kiddies!"
Definition of IRONY. You would not in a million years post this furiously in a similar ps3 article. In fact, the fact that you post so passionately so many times hints at a deep rooted zealot character. Want to talk about your issues?
"I do find it interesting though that has not only the title of this article been changed, its whole SUBJECT has been not so subtly altered. The announcement that the 360 has passed 6 million units (according to Microsoft one assumes, as no tracking body has been credited for this particular figure) was made yesterday, and clearly refers to the improvements shown from the first EU-wide price cuts made earlier this year. While today the announcement was made by chart-track that in the UK sales are up 32% this weekend following the most recent price cuts.
So, there are performance changes caused by two separate price-cuts over two very different timecales (months versus a single weekend) somehow conflated together into one piece of giant "news"."
Wtf exactly is your point? WTF does it infuriate you so much? They sold more, deal with it.
You call the rest fanboys but something sadder than a fanboy is a fanboy with serious denial issues (you in this case).
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What an arsehole.
All of you people buying DVD players / computers - you'll get what you deserve!!!!
OK, then... *cough*knobhead!
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Then he is right, we all DO get what we deserve.
/looks at job
/looks at bank balance
/lols at arbiter
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LOL
Cheers Dizzy.
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But then that's what a mortgage, 2 kids and their stay at home mother make you.
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Sounds about right!
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Yup - but also that they know a good deal when they see one. When it comes to gaming outside the novelty Wii factor, you have a choice between paying (Amazon) £150 for a 360 or £285-295 for a PS3. Given how similar they are in the eyes of the public (ie you can play GTA IV and Force Unleashed on both of them and they look the same), despite what Sony's marketing machine would like people to believe, that's a pretty hard thing to ignore. Blu-Ray was a nice bonus and probably just about justified a £80-100 markup, but it starts to get shaky at this kind of price difference. I think Sony will find it hard to continue the gains it has made earlier in the year if doesn't make at least *some* price move before xmas, LBP / Home or no.
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Yeah, I could use the memory card (as I do already), but I'm lazy - hence the multiple 360s in the first place (no. 3 is on it's way, as is PS3 no. 1
I mean, my WHS will be on 24/7, so they could surely just write a plug-in for it, possibly using some of the Games for Windows - Live +whatever they call it tech.
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I knew I remembered seeing a post like this from you on the PS3 price-drop:
"This should be good for sales. I personally know about five PS2 owners who are just waiting for the price to drop a little. They should have done it a few months ago though. "
So, you were calling them 'cheap bastards' too at that point, yeah?
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A.D. 180..."Are you not entertained?"
A.D. 2008 "Are you not experiencing entertainment?"
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For once....
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Yea we are just taking the piss out of you at the moment. Prodding a bear when he is angry
Anyway Arbiter.... the press always likes to use "hyperbole" words in headings, that is the nature of the beast. But seriously.. you can't quote Kotaku and be serious
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No no that's fine. Fair enough.
Now given this is the nth time you complained about EG doing this, could you do everyone a favour and either drop it or fuck off elsewhere?
Edit:Spelling
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Yeah, it'd cost em a bit upfront, but it'd be HUGE long-term.
Of course, this is sony. So they won't. Cause smarts aren't their strong point. "
They don't have the cash in the bank to do big loss-leaders anymore I wouldn't think ...
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Depends on your perspective
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I know, utter fukin bollocks journalism again from EG, we have noooo idea where that number is coming from ...
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Well, I have all non-friends blocked by default, unless I'm in a masochistic mood. Once the pary feature comes out, I doubt I'll ever wander into the horrors of the game channel chat ever again.
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Yes, end of November for the quite-povs and middle of Xmas for the uber-povs ...
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Does MS not realise that it is no longer next gen but this gen! i do have a 360 as well but it was next gen year 3 years ago!!
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Only reason i say this is that when the price cut was announced there were many people on the forums saying they would get another...
Sony need to drop the price imho.. .hope they do it soon (I already have one, but I agree with the sentiment that people will buy cheap for xmas).
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Seriously though, if it drops to 299 I may well get a second one.
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So, you'd rather the problem persists and the person who points it out leaves than, something radical like, I dunno', FIXING the problem!
Thanks for demonstrating what I meant by people "getting what they deserve".
No, because I don't really see there being a problem. I'm intelligent enough to read between the lines if I need to.
Look the fact is, I'd already read this news on about four different sites and the fact remains on all them that the 360 hit 6 million sales in Europe. When I read the same thing here, I got the same information. No more, no less - just different words.
Your rattling on about EG bias is becoming tedious to say the least.
And to any of you pointing out that:
- 6 million doesn't mean anything unless you know how many the sold before.
- 32% doesn't mean anything because they could have sold 2 the week before.
Grow the fuck up.
- MS have (possibly) sold 6 million in Europe now. It's just a landmark figure.
- I think it's safe to say MS sold a few more than 2 consoles. You're not make a point because we all know that all 3 companies are shifting 1000's of units every week so 32% increase is probably significant.
At the end of the day I think you're all (I hope) smart enough to read that article and glean what info from it you need. In my case, nothing particulary important.
Complaining about it is a bit silly really.
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I don't think Sony has said that the next gen has started yet.
ROFL. My thread is about 30 posts short... gotta love that /ignore list.
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@Confounder - The Xbox 360 may have a lot of shooters but it has a bigger and more varied selection of high quality games than the PS3 IMO by virtue of it being out a year longer. It'll be some time before the PS3 can match the 360's games catalogue IMO, if it ever does. And I'm saying that as an owner of both machines. Oh and I don't particularly like shooters or online games either!
The Xbox 360 isn't just the best value console around, it's easily the best current gen console for games, period. The Wii doesn't even come close (I own it too) and the PS3 is still playing catchup (e.g. BioShock etc.). Sure the 360's build quality has been flaky (to say the least, I've been through six!) but I can't deny that it's given me a lot of entertainment despite the issues.
In an ideal world, the Xbox 360 would be the market leader but perhaps because of the hardware issues Microsoft are paying the price by being second. Whatever, at least they won't be stupid enough enough to rush the 360's successor out without testing it thoroughly next time...
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This is turning into a humdinger!
Darren, I would get out now, reason has left the building!
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Which one?
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Do people honestly still use this argument and expect it to hold water?
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My how the times changed
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Don't like what I write, / ignore me. It's that simple."
Yep, I pretty confident there's no problem.
I refuse to ignore people just in case I miss some comedy gold.
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lol
Seriously, though, fix the RROD issues, then advertise that.
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hah!
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The SDf are a paranoid, hypocritical bunch aren't they.
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Please, if you add any more irony, the universe will implode!
"Well if you don't see it being a problem *quite clearly* there can't be one.... eh genius?"
And because you see as a problem, quite clearly it is one.
"Don't like what I write, / ignore me. It's that simple. "
Yes, so you can ramble on? No, you should use your brain before you post, if you don't be ready to be torn to shreds.
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...I never went to his house for dinner.
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Contender for "Understatement of the year"...
You should add more fools to your ignore list Arbiter, but it's pretty funny to see you argue with invisible posters
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'If you want a cheap system with poor build quality and lots of unimaginative, brain cell killing FPS then buy a Xbox 360. If you want the best variety of games and a great entertainment system, get a PS3'
I think your a tad confused, but feel the need to post something stupid. Well Done.
Variety is the same, mostlt all titles are multi platform now. Why are there a lot of FPS's on the market? Simple, people like to play them!!
In my opinion all the 1st party exclusives on both consoles offer something exciting and intuitive for all.
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Why ignore you, when reading your retarded shite and then taking the piss out of your idiocy is so entertaining?
I can't believe how quickly my day's work passes when I glance at these pages and reply in between tasks.
Magic.
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Taking Fanboyism to new levels imo!
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"
Oke, that's it, the overdose of irony in your posts has broken the universe. Way to go smart guy.
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Says one fool to another.
Pot. Kettle. Black. You and arbiter should look it up.
"I enjoy it far too much. God help me! "
So much that we WILL ALL GET WHAT WE DESERVE, UNGRATEFUL FANBOY CUNTS THAT WE ARE!
Sorry mate but the 'I don't care, I'm just poking with a stick' thing really doesn't fly after you posted this many outraged hurt little fanboy posts on a forgettable topic like this. By all means however, continue. It is very entertaining on this slow day.
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I dunno. I suppose its like smiley face, but the mouth is open slightly to the right.
"Plus, using a thesaurus is far more beneficial than using a dictionary. Word!"
Yeah, I started to type thesaurus, and then gave up and put dictionary instead.
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You called somebody a cunt for saying that all people who lived in council houses were scum, then they called you a chav, then you got all pretentious and wordy in response. I think you called them a cunt afterwards too.
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They don't care about live,they don't care about blu-ray. They only care that its £129 and it plays DVD's.
Microsoft could scoop up a lot of cheap ass PS2 owners that are used to memory cards and plugging their consoles in via composite into their 14" colour CRT's.
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Why are they even posting in this thread anyway?
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@Arbiter
You think too much of yourself....EG didn't do it because of you, Arbiter...lol
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"Whether you have valid points or not, you still come off as an arrogant wanker, thus people don't give a shit about what you say.
Try NOT being a wanker for once in your miserable life, you might get less scathing replies and who knows, maybe even taken seriously."
The irony is delicious. More croutons anyone?
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Throughout this entire mess I've never written anything either pro-Sony or anti-Microsoft
Noooo, of course not, that wouldn't be like you, Smelly loves it too that's why he always claims his Xbox broke on him 7 times, and foxhound, he loves it as well, you can just tell...you guys are like the Microsoft protection society!
Seriously, don't bother, Xbox360 is a sucessful console and is here to stay for this gen, people who buy one will enjoy playing great games on them, and they make Sony work a bit harder (you likey them Trophies no?)
I don't know if you guys go to bed and take 2 hours to calm down the 360 rage before you can go to sleep, but it kinda seems that way a lot of the time....go to VG chartz, they sold more worldwide this week, they will next week, but then take some tablets, calm down, the PS3 is still real, it still exists, still you're little precious
If you develop a Nintendo game in this mental state it won't suit the platforms they have...they want Brain Training not Insanity Unlimited, calm down, have some Tea, get over yourself, you'll feel a lot better
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/pre-orders
What?
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The reverse of that happens and theres talks of 360 exploding(or still not improved), missquoted devs, or heavily bias slanted comparisons with other consoles, how do they react?
"negative spin? Nah LOL its just silly M$ losing, they are doomed innit. See told ya, serves them right
As soon as it looks like MS are gaining momentum/anyone suggests they will, or the 360 is shown in a more positive light than the competition even if its true... well you know the story.
Ive pointed out missleading headlines, quotes taken out of context and unnecessary bias commentary/journalism in quite a few EG articles over the years... didnt see them complaining then.
Is Arbiter the same guy who went mental at everyone after Sonys most disasterous E3(you know the one) pretending they had the best one and hurling fanboy insults at everyone who disagreed?... If so perhaps he still harbours bitterness, owning a peice of electronics doesnt mean you are totally rational in your judgement of it especially in comparison to others that you own(you can still have some anti-xbox sentiment).
Some try and pretend one corporation is more of a nobel choice than the other, quick to point out all the dirt and in some cases propaganda for one... dismissing and downplaying any good that gets pointed out and any wrongs done by the other sides = Theres no point pretending, play what you want for the right reasons and let others do the same, stop pretending you are behaving in trollish ways for any reason other than the next dribbling dork of a hater/fanboy.
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