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Paddy Power taking bets on GTA success News

Xbox 360 PlayStation 3 News by Games Industry.biz

30 April, 2008

Paddy Power is taking bets on Grand Theft Auto IV's staying power, offering odds of 9/2 the game will sit at the top of the UK charts for ten weeks, GamesIndustry.biz reports.

The bookie is offering odds of 6/4 that Wii Fit, released last week, will knock GTA IV off the number one spot, with Mario Kart for the Wii the next favourite to nudge Rockstar's latest from the top of the charts.

It's not the first time that Paddy Power has attempted to piggyback gaming as a result of increased media interest.

Last year the company offered odds on how low Sony would cut the price of the PlayStation 3 in Europe - a stunt that backfired when SCEE kept the price at GBP 425, leaving all bets null and void.

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Tejstar
30/04/08 @ 06:15
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Tough bet - I can see Wii Fit providing a real challenge...
Eraysor
30/04/08 @ 08:39
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If Wii Fit sells more than GTA, I will eat my game disc.
The_Inquisitor
30/04/08 @ 09:40
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I can see Wii Fit knocking GTAIV off the top spot as it looks like a more consistent seller, partly due to demand being higher than stock amounts. Those odds aren't good enough to bet on though.
DaM
30/04/08 @ 10:50
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Yeah, 10 weeks is a long time....there is no way GTA will keep up the launch sales, but Wii Fit is going to just snowball.
My sister and a work colleague have bought Wii Fit already, they are stereotype softcore gamers. Just wait till it gets in all the womens' magazines, Richard and Judy etc.

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