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Not Sony's David Reeves Interview

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Interview by Tom Bramwell

1 May, 2009

Page 1 of 3. Page 2 ->

Yesterday marked the end of an era for Sony Computer Entertainment Europe as company president David Reeves retired. He hasn't "done a Phil", either - he's literally retired. Over the years, we've spoken to David countless times (you can read some of the highlights in yesterday's roundup), but we weren't about to let him swan off into the sunset without a last goodbye.

In this, his final ever interview in the job, conducted yesterday morning, we discuss what a president does on his last day, his recollections of the early years at PlayStation, and his favourite games, including a couple of which you will heartily approve, and we pose a couple of questions from the forum. Goodbye David, and good luck.

Eurogamer: I was quite pleased that this ended up being last-minute, because it gives me the opportunity to ask what the president of Sony Computer Entertainment Europe does on his last day?

David Reeves: Ah! I'm sending an email out to thank everyone for their support, and [to say] that they can still contact me if necessary - if they've got any flat tyres and things like that! We've also got two projects which we're winding down today. I'm also cleaning out the desk and the cupboards, and I think we're going to have some shooters tonight. I think that's the plan - in the canteen. I'm also doing a handover to the new president [Andrew House], which I've been doing this week.

Eurogamer: What do you do tomorrow though? And the day after that? Are you going to another job, or is it actual, complete and utter retirement?

David Reeves: I have no other job. The only job I will tell you I've been offered is the local taxi company, the head of the local taxi company, thinks I've been in their taxis so many times I've actually really bought the company. And also I told the drivers to find several places or go to the shortcuts, so he feels he could employ me as a driver or on the control. That is a true story! You can print that if you like.

'Not Sony's David Reeves' Screenshot 1

Realtime Worlds! Crackdown! Doesn't ring a bell? Oh well, now he's retired, David can catch up with the games he's missed.

I am not doing... As I told you when we were down in Monte Carlo, this story about whose name I can't even remember [Realtime Worlds] - never even heard of them. And I had to ask several people and they didn't know either. There's no truth to that.

Tomorrow, what I've got to do is, my daughter is coming up to GCSEs, and I'm helping her with the maths, physics and chemistry, and that is a true story as well.

Eurogamer: I did okay in maths, but I didn't do very well in the others, which is probably why I'm a games journalist.

David Reeves: I'm not very good at English, which is why I'm not a journalist.

Eurogamer: Did you get a nice going-away present? Are you stealing anything from the office?

David Reeves: What I took was one of these sticky-tape dispensers, but I think it was mine originally in the previous office. But I'm not taking anything else with me. We're having a farewell I think in May outside the company, so I don't think they're going to buy me any presents. I might buy them some or give them some surprises.

'Not Sony's David Reeves' Screenshot 2

You know, for all the stuff on Dreamcast that we love, he's got a point...

Eurogamer: I'm sure they'll put something together for you. Going all the way back, do you remember when you saw the original PlayStation for the first time and what you thought?

David Reeves: Yes. I saw it in July 1995 and I was actually blown away by it. I was the managing director of the company in Germany, and I saw the - it was the square, very grey prototype. I'm sure you remember it, Tom. I know you're a bit young, but you probably do remember it. It was the prototype with nothing inside, it was a non-working model. That was the first European one I saw, but of course the Japanese one had already been on the market. When I went to the Japan offices, which was February 1995 for an interview, they didn't actually show me a PlayStation, but they did show me some ads. So the first time I really saw a prototype was in Germany.

Eurogamer: People were telling you that it wouldn't work - the disc-based element of it, for instance. It obviously did work. What do you think was the key to taking PlayStation from a standing start to number one in Europe?

David Reeves: I think that the groundwork that was done in the latter half of '93 and most of '94 of convincing most of the Japanese third parties, and some of the European and American third parties, to produce games, the good games. So for example, Toshinden, Formula 1 from Psygnosis, WipEout, Kileak The Blood, Tekken was a killer. I think once people saw that they were coming out on the PlayStation, that... I think that's the thing that really moved it. I know that's what moved it in Germany.

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Comments: 1-35 of 35 in total

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Psychotext
01/05/09 @ 10:27
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Batshit mental... and clearly has no respect for consumers...

...but the industry will be far less entertaining without him. Good luck Mr Reeves.
woodnotes
01/05/09 @ 10:31
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Reeves is the new Jade Goody.
rauper [staff]
01/05/09 @ 10:32
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Ahh that brought a little tear to my eye... particularly the bit where he said he's taken the 7:31 train for the last time :(
neilka
01/05/09 @ 10:39
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I don't know what he's on but they should start putting it in Sony boxes and selling it.
DFawkes
01/05/09 @ 10:43
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Some of his spin was rubbish, but I do like the guy. Good luck to him :)
Eighthours
01/05/09 @ 10:43
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this story about whose name I can't even remember [Realtime Worlds] - never even heard of them. And I had to ask several people and they didn't know either.

One final dig at MS! :)
AaronTurner
01/05/09 @ 10:45
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Dreacast didn't have a good line up? :(
2099net
01/05/09 @ 10:48
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The Dreamcast didn't have a good line up? Their line-up pissed on the PS2s for the first 2.5 years of the console (and quite frankly, pissed on the PS2 line-up as and when the DC was 'retired').
zisssou
01/05/09 @ 10:55
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The DC had afew great games mainly Shenmue. But would i choose ICO over Shenmue that is the question ;)
oreillymj
01/05/09 @ 10:56
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Let the Andrew House hate begin now ;-)
dominalien
01/05/09 @ 10:58
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The only message on the PSStore that is in Polish is the one that appears at the beginning telling you that the PSStore is in English.

What localisation problems?
Bill Door
01/05/09 @ 11:01
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Shame you didn't ask more of the forum questions, but I suppose this was more of a friendly goodbye than an interview. And goodness me at the condescending remark about you being too young to really remember the PS1 prototypes O_o.

Nice to see he was late to gaming with Horrace goes Skiing too :)
Widge
01/05/09 @ 11:01
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I was really happy when I got my hands on a Dreamcast and all the apparent legendary games. Once I found out Shenmue and Panzer Dragoon were out on the xbox, it was quickly out of the window. It really wasn't as good as the PS2, it felt a step behind, and having an xbox and a PS2, there was no need to have the machine.
squarejawhero
01/05/09 @ 11:06
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So you can be the face of Sony Europe and not be able to even speak English?

Why'd I chose art as a career... damn my stupid brain...
YobRenoops
01/05/09 @ 11:20
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DC line up was shit. Go back and actually look at the games you'd play now. Its not many. It just seemed good at the time but the PS2 stomped it in no time.

As for Mr Reeves, seems to be a genuinely nice guy. I like him.
Cappy
01/05/09 @ 11:31
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When it comes to the question of the Dreamcast lineup you have to keep in mind that a portion of the definitive games came out after the PS2 launch when Sega was already reaching to pull the plug. The classics were actually spread out with many not released till near the end such as Rez (2002 in Europe).

Reality and popular perception differ somewhat on the PS2's first year. Classics such as ICO, Silent Hill 2, Metal Gear Solid 2. Oh, and Rez also, multi-platform in Japan but appearing later elsewhere. Not quite the desert bereft of games people like to believe in.
Widge
01/05/09 @ 11:34
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I remember that I got a PS2 about a year into the lifecycle when GT3 came out. That was lightyears ahead of anything else I'd played. I also searched out ZOE for the MGS2 demo. ZOE was short lived, but good fun. Of course ZOE2 was much more awesome.
ccfb
01/05/09 @ 11:40
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What a crazy puff-piece. Really odd reading, EG.
thedaveeyres
01/05/09 @ 11:43
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Horace goes Skiiing? Fucking wanker.
LukeFX
01/05/09 @ 11:52
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What a shame, he always appeared to be like a father figure for sony. Cant imagine him playing Pro Evo at all!

What a successful career! retiring with a fat pension, lucky fucker.

All the best Mr Reeves!
Kenshin001
01/05/09 @ 11:52
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Dunno, Reeves just seems like he is pretty out of touch to me, the whole Real Time worlds thing ( was he joking?), the comment about Jp PS1 games , pays heed to the Polish market at the expense of the single biggest European market. Probably a good thing he is retiring. That story about his favourite memory wasn't particularly funny either.
Wastelander
01/05/09 @ 12:08
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Yeah, the Realtime Worlds thing is weird but I'm guessing he's joking.
Considering David Jones is the grandfather of what was one of the defining series on the PS brand...
Boom
01/05/09 @ 12:11
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I usually take the same morning train from Oxshott, but DS users outnumber PSP users by a significant margin for the number of times I look up from a newspaper or book when travelling.
bad09
01/05/09 @ 12:26
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Tom you could have used my angry rant :(

Ah well, I suppose it was a push to get you to ask such ANGRY questions!

Anyway I'm sure Mr Reeves is a nice guy and wish him well, but I'm hoping House will shake things up a bit and improve things at SCEE, god knows it needs improving.
GamesConnoisseur
01/05/09 @ 13:14
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Reeve is one of the better Sony guy and pity that he is going, re PSN, but how come MS manage marketplace localisation/regionalisation far quicker and effectively?!

A case of not throwing as much money to the effort as their rival do? I sincerely hope that as Reeves say will be far better and on par 18 months or so down the road.
Shakey_Jake33
01/05/09 @ 14:48
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I don't wanna rip into a guy who is leaving their job, but Dreamcast and "[line-up] not that good" is a silly thing to say given what was on the PS2 at the time, and the high regard that people have in the Dreamcast's line-up retrospectively.

Good luck to him though.
pervertron
01/05/09 @ 15:27
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My favourite memory of him is when I was working at Sony and it was running up to the launch of the PS3. Sony had a habit of giving Christmas presents including the PS2 when it came out (I got one when I joined for instance). We had this big old company presentation to hear about the PS3 and David Reeves gave these opening lines:

"Thankyou for coming, you'll be glad to hear you're all going to be getting a PlayStation 3..."

Everybody in the room gasps...

"....... presentation."

Very funny.
electrolite
01/05/09 @ 16:27
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@ cappy

I agree about the Dreamcast but of all them PS2 games you listed, only Silent Hill was close to being in the PS2's first year. ICO, MGS2 and Rez were 2002 in the UK (PS2 launched Nov 2000). The PS2's first year was dire, and compared with the DC's glorious death throes looked v.poor. That changed dramatically though....
captain-future
01/05/09 @ 21:46
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while I often disagreed with David Reeves' statements... I'll always though he was a nice chap with whom you could get a drink at a bar.

kudos and have fun now.
beckyh
02/05/09 @ 11:45
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He looks too young to retire. Surely there is some room for consultancy work after this?
Grayvern
03/05/09 @ 00:21
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The comments on the store just avoided the question really I mean its been what a year a year and a half since SOTN went on the American store.
What really annoys is that we get no indication apart from platitudes that sony are working on the problem.

Not sorry he's going really, not that I really think his replacement will make a massive difference, one man doesan't decide the entirety of comapany policy, and to what extent will a new manager be locked into pre existing plans.

At the end of the day just a suit, a suit who's played some games, but still obviously a suit.

Edited 2 times, most recently on 03/05/09 @ 01:24
Gaz40
04/05/09 @ 05:47
#32
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"He looks too young to retire. Surely there is some room for consultancy work after this?

Maybe he doesn't want any more work, jesus christ let the poor man rest hasn't he done enough?
ShinMegami08
04/05/09 @ 14:04
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You guys are all wankers.

You have no idea how Europe was treated before Sony entered the game 1995. Nintendo and Sega were treating Europe like shit. You had to wait a couple of years till a game which had been published in Japan would come out in Europe.
Sony saw the market potential in Europe and treated consumers as consumers and not as babys. Remember the Wipeout-Club-Tours.

So stop the whining and pay David Reeves the respect which he deserves.
bad09
04/05/09 @ 14:26
#34
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LOL @ ShinMegami08, cheers dude all the regular SDF are AWOL these days, so thanks for the giggle! :)
YourMessageHere
21/05/09 @ 17:28
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I have yet to hear a convincing argument as to why the UK and Poland and Czech Republic are considered the same market, or why it's necessary to delay releasing games in English for the UK (or Spanish for Spain or French for France) when they exist in the US already and simply delay localisations that do not yet exist, or why Asia's multiple languages (Japanese, Korean, Simplified Chinese, Traditional Chinese, Malay, Vietnamese, Thai, Tagalog...many of which use unique script as well as language) are not equally troublesome for localisation.

Comments: 1-35 of 35 in total

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