Nintendo of America boss Reggie Fils-Aime is "still not satisfied" with the sales performance of Wii and DS.
He told press at the Nintendo E3 conference there were still "tens of millions" of people to attract, and that he expects the DS will break 100 million worldwide sales before next March.
Currently the Wii has sold over 10 million units and the DS over 20 million units in the US, according to NPD data.
Between them they have combined to fetch more than USD 5 billion in hardware revenue, we were told.
This, Fils-Aime admitted, was better than 2007 when he was "not close to being satisfied".
Nintendo said games like Pokmon - with 180 million game sales around the world so far - would help it reach its targets, as well as freshly unveiled titles like Animal Crossing: City Folk, Wii Sports Resort, Grand Theft Auto: Chinatown, and more.
Fils-Aime also whipped out some impressive graphs that showed the Wii and DS as the fastest selling hardware of recent times - even more so than the PS2.
Head over to our Nintendo E3 conference coverage for the full report.