Reggie Fils-Aime has excitably revealed the sequel to Wii Sports.
Dubbed Wii Sports Resort, it will be "literally a day at the beach", we're told. That means throwing frisbees for your dog to catch, sword fighting (yes that is a beach sport) and jetskiing. The game's due out "globally" next spring.
Central to it all was the newly unveiled MotionPlus Wiimote accessory. This adds another layer of precision to the motion-sensing capabilities of the console, and was very impressive to observe in action.
"Wii MotionPlus represents a much broader opportunity," said Fils-Aime, explaining that the new one-to-one responsiveness will "certainly take you deeper than ever before".
And that was just a "small taste" of Wii Sports Resort, apparently. We will bring you more on it from E3 later this week.
Head over to our full Nintendo E3 Conference live coverage to find out more.