Coke flavoured WipEout Pure downloads up for grabs
They're the real thing…
From August 11th, WipEout Pure owners will be able to engage in a curious piece of Coca-Cola-related product placement by grabbing some free downloadable content for the PSP-only game from the Cokestyle website.
Several downloads will be made available for the PSP-only title, apparently adding various Coke-themed vehicles and assorted items to the game. It is, they say, a "cool way to play".
Obviously, due to our inability to resist unsubtle advertising tactics by giant corporations, we'll be nipping off to our local store shortly after downloading the new content to guzzle as much of the stuff as we can fit down our thirsty throats.
We apologise for any Coke-related break in service. We cannot be held responsible for any corresponding surge in demand or local shortages if you download it yourselves.
WipEout Pure is released in Europe on September 1st.
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Comments (14) Latest comment 7 years ago
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"guzzle as much of the stuff as we can"
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Yes - it's only for the JAP version of the game
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Anyway - a free new track ist always welcome. If you dislike the many coke banners, skip this one, as simple as that. I'll surely install it if they make a euro-version of this. In fact, i will install any track i can get hold of...
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Branding, aka brainwashing.
Like McDonalds, they don't want us to forget about them and to conciously stay in our minds. Also, keeps the value of thier brands high.
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Ahhh, that explains so much.
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