Xbox 360 to launch in Europe on November 25th - UK sources
At £299, say our spies.
Highly-placed UK sources have revealed that the Xbox 360 is set to launch in Europe on November 25th, with the US launch preceding a few days earlier - and the price tag may be as high as UKP 299.
Under conditions of strict anonymity, several key sources in the UK games industry confirmed that the official announcement of the European date will be made by Microsoft to its trade partners on the 15th of this month, two days before a public announcement at Game Convention in Leipzig.
While they were confident of the dates being mooted, the price of the system remains less certain - with our sources indicating that Microsoft itself may not have made up its mind on the matter as yet.
"The original plan was UKP 249, but now that Sony is talking about the PS3 being expensive, UKP 299 is looking more likely," according to one source - although it was admitted that this pricing is a "best guess" based on information from Microsoft, not an official figure by any means.
Even allowing for the higher tax rates here in Europe, a UKP 299 price point would directly translate to $500 (including tax) in the US, which is significantly higher than is currently anticipated by most market watchers - among whom the general consensus is that the system will launch at $300, suggesting a UK price point of under UKP 200.
One area of pricing which our independent sources were more certain of was the pricing of software, with a number of Xbox 360 titles likely to hit shelves at around UKP 44.99 - a price premium over current generation software which Microsoft is said to be unhappy with, but which has been driven by demands from third party publishers.
Microsoft this afternoon declined to comment on the reports, saying simply that "we have nothing to announce at this time."
Check back soon for the official announcement.
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Comments (108) Latest comment 7 years ago
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... hmm, £299.
/curbs his enthusiasm
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Are you sure you didn't make this story up!?
£249.99 is the RRP! The fact that SONY are continuing to mug people off and are making no bones to hide the fact, will have no bearing on the final Xbox 360 price!
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Dreamcast?
And I still say it'll be £199...
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Perhaps the fact that they had a 0 installed base before? With a 20+ million installed base now I expect they will shift a few more than last time.
£249 would be great tho
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What are they thinking? "Yes, our machine is inferior to the PS3; yes, we're still going to sell it at the same price; yes, they have BluRay and we've got technology from 1997; yes, we're bumping up the RRP of games but we're going to be 3 months ahead of Sony! That's going to make up for everything!"
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'Stupid' would be buying the Nintendo 'revolution' at that price, actually, no just buying it.
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Mark this post.
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if you want something on launch be prepared to pay for it... ill be buying along with PGR3, Ghost Recon 3
and those who expect the ps3 to launch 3 months later outside of japan are kidding themselves
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/stops nit-picking.
399 EUR so then - just what I expected... so Sony's evil plans worked and they tricked MS in raising the price bar higher and then crush them by selling PS3 at the same price
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I'll wait until it's sub £200 (probably when PS3 launches) before I consider one of these. In the meantime the PS2 and XBox will suffice for some time wasting.
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still not a bad price they are trying to make some money this time
but the fact is sony has sold millions of psx so they will have a hard time slling it most people will wait till all 3 next gen consoles come out thats what iam going to do dont wanna wast my money 600 is my limit for the next gen
P.S.
balor is a fucking fanboy which is really stupid its not like u make any money every time a xbox sells dude get a fucking life u make no point
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No, 2 months is the norm for an Xbox reduction, I reckon 2 weeks before Christmas the price will be £199.99. Even though Microsoft will claim record sales and warning the public not to panic over shortages.
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Yup Sid, you're probably right.. MS will bleat on about how they just can't possibly satify demand then drop the price a few months after launch, just like last time. I waited and got my XBox for £99, i'll do the same this time too.
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there is just no explaining that sort of outlay on a personal entertainment device.
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I'm just laughing at all those xbox fanboys who said that M$ loves us Europeans while Sony are trying to screw us all the time. Looks like M$ wants to screw us as well, even though the EU contributes more to M$'s profits in software sales than the US. Thanks a lot M$!
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And jokerr. No need to get riled up. You know precisely dick about the price. So do I. Its all rumours.
As to the price. I dont believe the 299. That would be just plain stupid and seriously hinder them winning this round. And they should know. Last time showed them, installed fanbase or not. And I dont believe that MS really care about Sonys pricetalk.
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At that price, talk about squandering your lead and time advantage...
"The original plan was UKP 249, but now that Sony is talking about the PS3 being expensive, UKP 299 is looking more likely," according to one source
What a bunch of suckers. Methinks SCE Japan are playing mind games. I doubt the PS3 will cost more than US$350.
And the PSP debacle itself shows that at least even Sony aren't doing pound for dollar conversion rates. £180 for PSP is not right (compared to $249) but at least SCE Europe are acknowledging some semblance of exchange rates.
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Going from Xbox to 360 is less of an upgrade than going from ps2 to ps3 so I'll pass thanks.
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£199 is still my prediction. Game price prediction's probably right though.
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Mate, it's that sort of attitude that leads to waterlogged floors and frustrated mothers.
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£299? Bargain. And I'll still be able to save a few quid, for PS3 whether it be more or the same price.
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MS aren't stupid - they know they have to make up as much ground against Sony in the time they have. They know that better hardware doesn't convince people to part with extra cash, and they learned the hard way. £299 would be daft.
It's Sony who are in a bind this time. Can they afford to release a BluRay player for £199? Only if nobody else is planning on coming to market with a stand-alone player. If they do hit that price point on PS3, they've eroded the consumer stand-alone market before it's even started. Very silly if you're trying to sell the industry a standard:
"Here large companies, re-tool all your factories to support our expensive new player format... oh, and by the way, we've already set expectation of a retail price point of £199, so you'll have to come in under that if you want to compete with us".
There is another knock-on effect. At £199 MANY people will adopt the PS3 with the intention of using it soley to play movies. As everyone knows, that's going to hurt. The console is sold at a loss with the intention of recovering the difference on game sales. To offset that loss they already know how many games they need each person to buy - let's say 7. If you don't buy 7 games for your PS3 or 360 you are essentially a bad customer.
But looking a bit deeper, we also need to consider that Sony owns the BluRay standard. So essentially any movie sold also lines their pockets; but to what degree? Movies sell for less than games - but then people tend to buy more movies. But how soon after the launch of a new standard before there's enough of a market in next gen movies? We also need to take into account the penetration of Hi-Def TV's - so far, this isn't exceptionally high anywhere, but even less-so in Europe.
Sony are essentially betting the farm on Hi-Def. They're in a critical position. They make the Television, they make the players, they own the recording medium and the movie studios. Now how loyal to Sony are you?
Will you spend £300 on a console? Maybe.
Will you spend £45 quid on a game? Sure
£20 quid on a movie? Probably
And now the key component. £1000 on a television? (Sure other people make them, but we know Sony's are about the best).
For this reason, I think avoiding next gen movie playback for the time being could well be a stroke of genius... it means every adopter of your hardware can, and ONLY has to buy your games in order for you to make a profit.
Thanks for reading.
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Vin I don't understand your humour, if it was humour. Even if the ps3 and 360 are level pegging (It's a battle of +/- on many things, but listening to opinions I respect ps3 has a slight edge) there is more incentive to get a ps3 for me as my ps2 games are starting to look dog ugly, wheras things like Oddworld Stranger looks damn pretty to me still. It depends on how quickly the games dry up on current platforms of course, and if my video card needs the money instead. If I'm sinking £300 into gaming, I generally upgrade the oldest item showing it's age that still gives me fun and that would be the ps2 right now.
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For a start there's a format war to be fought yet, BluRay vs HD-DVD - history and common sense dictates that only one can survive. With the exception of CD, Sony's track record in this department isn't great.
Edit: Fortune doesn't always favour the technically superior... PS2 vs Xbox, Beta vs VHS, CD vs DAT/Minidisc, x86 vs PowerPC - there's probably a few I've forgotted
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And what happened to waiting for confirmation before acting as if rumour were fact?
*Waits for the inevitable PS3 £399 rumours*
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Go an buy a dual core AMD or Intel chip right now - see how much change from £299 YOU get.
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I highly doubt that. They'd effectively be handing over the console market to MS and Nintendo if they were to charge that much.
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We can all dream, eh?
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I paid £314 for a PS1, Alien Trilogy and a memory card, and that was back in 1996...and actually considered a good price.
With that in mind, what's so expensive about £299 for a console, plus another £40-odd for a game, in 2005/6?
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Microsoft should, of course, honour their previous statements about doing the right thing in Europe and price the console relative to its US launch price. That means if the console goes for 299 USD then it should be 199 GBP. They should also realise that there's a big difference in perception between 199 and 250.
Also, I believe some of the initial batch of Xbox games were 45 GBP, but they were almost immediately discounted by most retailers to a more sensible (but still steep) 39.95.
I'm eager to hear the official announcement, as I'm looking forward to the console, but if there's bad news on the pricing front, I'll be waiting another year until the PS3 comes out (along with the requisite drop in price for the 360), before plonking down my cash.
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Time to start saving......
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Who the fuck in their crazy mind would pay $ 500 USD for a box can't even play the next gen of HD.
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Who the fuck in their crazy mind would pay $ 500 USD for a box can't even play the next gen of HD."
erm.. if its £299 in europe then it will be $299 in US
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I remember buying my PS1 a few months after launch with a bunch of shit games for 250 quid!
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What is their definition of "fair"?
What is US$299 (again not confirmed but likely) in UK exchange rates?!? Why isn't US$299 fair enough for us?
People are more price-conscious and net-savvy now than ever before and news travels fast: even casual consumers will know when a product is priced $299 in the US but £299 or even £250 here. Games consoles are big business: if there's a price discrepancy between one region and the UK it'll be all over the newspapers.
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Oh, another X360 comments thread?
/scans
/dozes
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That's what it all omes down to, whether we get bumped just because we use the pound.
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i would pay 500$ for it but i rather buy the new video card for 600$ which would be buying like the 360
well on the other side sony is trying new things umd i think they are great, and the use of a psp and eye toy on your ps3 will be great if sony supports it
and nobody knows how much the ps3 is going to cost wait till the x360 comes out then we will know
lets be clear here price dont matter if you have a job and save money, most people who complain about it live with their fucking parents and dont have a job (all fucking fanboys) i dont care how much ps3 i going to cost or the xbox 360 we knew it for years that they will make next gen and all you fuckers (mostly fanboys) had planty of time to safe money or at least the money that mom and dad gives you you could have put it in your piggy bank
P.S. start talking abot smething else this is getting boring How much is it going to cost and what console can do and what they cant do and why are you guys fan boys anyway
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PS 3 is the ultimate Nex Gen Console. Everything about the PS 3 is superior to the X360, from design to power. it even support blu ray right out of the package.
MS want you to pay $299 euro that can't do half the stuff that PS 3 could do...Oh and if you want to buy a X360 that support HD DVD, you have to buy another X360 but quess what it would be at $299 euro, that price is served for the inferior x360, with a HD DVD drive a x360 would probably be at $399 euro....
At $399 euro with HD DVD, does that justifie the x360, HELL NOOOOOOOOOOO.
There's some stupid people working at MS, it's no wonder why no one brought their first gen console. These morons think that people would pay 299 euro for a x360 when no one will pay for it in their first gen console. someone is surffering a simple case of stupid complexity. moronics i say.
Sony is sellling the PS 2 at $ 99 USD at the same time X360 launch. SPOILER SPOILER.
There's no way in hell people would even pay $300 USD x360 when they can buy a PS 2 for $ 99 bucks.
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"Something i've never seen, is slightly less powerful than something else.... I've never seen"
You putrid little butt minge. Go elsewhere.
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lavalant: " and MS will crush them!!!!" isn't too much less ridiculous than what nippon said in his overly verbose manner.
I swear, the day that people start spouting facts about "winners" and "losers" for the next gen consoles that aren't even out yet...
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If Elders Scroll 4: Oblivion is out at launch, I would fork out that amount of money. If not then, I may be tempted to wait.
Are you sure this price isn't with a game? That would balance it out.
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"PS 3 is the ultimate Nex Gen Console. Everything about the PS 3 is superior to the X360, from design to power. it even support blu ray right out of the package."
THIS is the sort of attitude that leads to the waterlogged floors and the VERY frustrated mothers.
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What did i just called you? did you somehow forgot it already.
General Motors, the world largest cars company, you heard of that company right? well guess what they're in debts over $350 billions. It doesn't look like they're crying any day soon are they meatball brain.
MS will crush them!!!!! funny, I heard that line before, 5 years ago. Now, Sony sold 100 millions PS 2 and MS sold 20 millions, 5 time LESS than SoNy. Oh I am sorry did i just gave you an heard attack or a you living in denial again. Denial denial, I need to play FF7, again.
PS 3 is worth every bucks on my hard working day, why? because it has the newest technologies. PS 3 will include as Full Linux OS or Mac OS X tiger, Cell and Blu Ray. I highly doubt that MS will include a full version of Window OS, maybe a half ass OS like Media Player or some shit like that, which can't do much.
If I wanted to buy a DVD system for $500 USD I'll buy it from Sony, which is only cost around $199-$399 for a very good one. Why the fuck would I want to waste $500 USD on a DVD in the x360. With that kind of cash I'll rather buy a Blu Ray system.
Now I know you want to avoid all of the sensitive subjects like PS 3 Power and Blu Ray and OS, of which X360 can't match.
Sony will sell the PS 2 for $99 USD or $79 euro, anyone in the video games world and probably even you know this, PS 2 have over thousandth of titles verse the 15 titles for X360 launch. Do you think parents would want to spend $500 USD on a game console when they can buy for $99 bucks.
Sony will crush, destroy and eat MS for breatfast lunch and dinner all in ONE TAKE. here's the funny part, Sony Did kick the shit of of MS ASSES.
FACE IT, ACCEPT IT, LIVE IT.
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Linux, yes (once you've purchased the HDD). As for Tiger, don't hold your breath, like most rumours, it's just a flight of fancy based upon very little information being stretched as far as possible.
Besides, aren't these suppose to be GAMES consoles?
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Don't wind him up too hard, mate. All his bantering about why Microsoft will undoubtedly fail may lead he (and the rest of us) to have a hemorrhage.
nippon: "PS 3 will include as Full Linux OS or Mac OS X tiger"
Since when did Steve Jobs hop on the Sony bandwagon? The day that I see Tiger on a console will be the same day that Nintendo surprises us with a second Virtua Boy.
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Except that people will wait until substantial price drops (it happened last time and will happen again) which thereby risks squandering the time advantage of launching it early in the first place.
It's not like theres a dearth of truly excellent games on both PS2 (look at g.o.w. easily one of the best looking games ever) and GC. People can and probably will wait.
MS only has a small window of opportunity to establish a vital lead before PS3 (the brand, the hype, the Sony name) arrives.
I'm not holding my breath on MS doing the right thing. Even at £249 - you know it will be cut to £200 when PS3 arrives.
On the PS3 pricing front, many people were predicting PSP would be priced at US$350/UK£250.
MS claim there is a lot of spin surrounding PS3 specs but then believe Sony on their claims about the price of PS3. Hmmmm. Tbh, I think Kutaragi are just playing with their minds (which is kind of funny when you think about it). I doubt PS3 will be much more than US$350 if that.
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sony motor store : hello sir this is the latest model, it has a picnic table built into the boot, it can fly as well but it will be expensive
microsoft motor centre : hello sir here is our latest model we have listened to our market and have produced a car for driving, we could add extras that you probably will never use but we decided to keep the price down
i know which one i would be buying i went into the shop to buy a car!!
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but we decided to keep the price down
Not for us Europeans it seems.
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The price of the PSP says nothing about the price of the PS3. Sony never said the PSP was going to be expensive, those were just pre-launch rumours and guesses, and they were wrong.
Similarly, before the launch of the PS2, Sony never said the PS2 was going to be expensive, but we still had people thinking it will be expensive because of the much hyped 'Emotion Engine', and they were wrong. Even earlier, Sony never said the PS1 was going to be expensive, yet some thought it would be before launch, again they were wrong.
So it's true that many people believe Sony's consoles will be expensive before launch, only to be proven wrong, therefore logic suggests the same will be true for the PS3. However, the difference this time around is that for the FIRST TIME EVER, Sony has given numerous warnings that the PS3 WILL be expensive;
http://arstechnica.com/journals/thumbs.ars/2005/7/26/812
Ken Kutaragi; "I'm aware that with all these technologies, the PS3 can't be offered at a price that's targeted towards households. I think everyone can still buy it if they wanted to, but we're aiming for consumers throughout the world. So we're going to have to do our best (in containing the price)....I'm not going to reveal its price today. I'm going to only say that IT'LL BE EXPENSIVE"
ht tp://www.videogameslife.com/news/news.asp?id=730
'Speaking to Toyo Keizai, Kutaragi commented that gamers will have to “earn” the PS3. “Our goal for PlayStation 3 is for consumers to think to themselves, 'I will work more hours to buy one. "We want people to feel that they want it, irrespective of anything else."'
Even nVidia seems to think so;
NVIDIA CEO Confirms Pricey PS3?
http:/ /gear.ign.com/articles/638/638072p1.html
Search the internet, you will not find similar comments from Sony or any of their partners regarding the PSP, PS2 or PS1.
Sony are marketing the PS3 as more than just a games console, and therefore I think you can expect a 'more than just a games console' price!
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Now try and find a cpu comparable to the 3-core/6-thread in the 360, and see if you get change out of £400. Maybe take another £400 wad along to include a 7800 GTX Nvidia card on your shopping spree. And that's not including the rest of the hardware you need to put these purchase to any use.
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So, it's a PC, basically.
Also, are you making this up? Your nickname doesn't exactly scream "I'm capable of objectivity"
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/looks around awkwardly
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Even moreso, people keep forgetting that, to some people, even a £150 X360 may be a worse value than a £400 PS3. And, believe it or not, this may not just be loyal Sony brand-loyalty but because some people actually prefer the games that have been released on Sony platforms in the past to the ones that were released on the Xbox during this present gen. And adding to the fact that the press is speculating that only select Xbox games will be backwards compatible (http:/ /xbox.ign.com/articles/639/639136p1.html), the PS3, even at a higher price, may still be more of a better value to some.
I know that at this point, I'd be willing to spend more for a ps3 than a 360. But $200 more? Fuck no.
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The thing that annoys me is I know that price will be going down in a few months time anyhow so why the hell should I buy one at launch???
I'm currently looking at the spring release of Halo 3 with the inevitable bundle offer as the proper launch, where things get interesting and compare it with Sony's offer there and then for bang for your buck potential...
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So you'll excuse me if I don't want to waste my money on Micro$oft'$ latest oversized, over priced, over hyped and over exposed pile of trash and prefer instead to wait for the latest ground breaking effort from those miracle workers at Sony, which I can guarantee will be better than the XfuckingBox 360 even if it costs $1000!
Fuck you Microsoft, and fuck you Nintendo!
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Just like every generation of machines I remember....
I predict the PS3 will be a similar, if not higher price.
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We've needed you round here.
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I paid a lot of money on release for a Playstation, and didn't regret it. I then waited a few months after the PS2 was released and picked one up at the first price reduction, and didn't regret it. I waited about a year after the Xbox was released and bought one for almost half the original RRP, and didn't regret it (apart from the hernia it gave me carrying it home). All good consoles, all well-packaged. That said, I'm glad I waited with the Xbox as I avoided the problems of the disc tray on the earlier models - I've never had a DDE yet.
I'll be waiting a while to buy any of the new consoles as there's still plenty to explore on the PS2 and Xbox to keep me going for another 12months until the next-gen lot have settled down. The difference this time compared to the launch of the PS2/Xbox is the current amount of games to be played. You can argue over GBP50 here and there, or the semantics of statements by CEO's, but I look at the amount of games on my 'to buy' list - across all current formats, and I'm content.
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They're not simple.
See, we, and our misunderstood neighbours have a very provincial way of taxing goods.
For example, I bought my (NA) Xbox at launch, for the equivalent in our silly dollars to US$299. However, when I added on PST (Provincial Sales Tax) of 7%, and then the GST (Goods and Services Tax, also 7%) on TOP of the original price PLUS the PST, we come to a grand total of $321.39.
And BC is one of the 'nicer' provinces for taxation, some of the Eastern states have 14% PST and the standard 7% GST....
So the pricing model isn't very fair in North America either. If I'd bothered my arse to drive up to Yukon I could have saved twenty bucks, but then I'd have spent fifty on gas...
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Sony may be trying to trick MS into raising up the price, only for the ps3 to be cheaper than expected (even though it may still be expensive).
However, MS may be just bluffing in hope that sony release thier ps3 price plan earlier, only for the 360 to turn out cheaper.
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299 was pretty much what I expected, and sounds about right to me. There's no point comparing it to the price of current-gen consoles at the end of their lifecycle.
One thing I predicate will NOT last is the 45 quid games. We all knew it was going to happen, but it won't last for long. There's no way consumers or retailers will put up with it.
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I more in favour of sony because no matter what hype lies or whatever peeps accuse sony of eventually you always get a nice package with buckloads of games
and possibilities and i doubt anyone was ever let down as a gamer from Sony that would be unfair to say the least.
Microsoft has a bad name and lots to catch up compared to Sony i think the best idea would be to put a pricing that actually leaves space for gamers to get 2 consoles so that no matter where u stand XBOX360 would be a possible and wanted choice even for peeps that are undecive whether ms worths the bucks and if ms proves enough peeps won't bother immediately with PS3 giving more time to MS and i think that would pay more to ms than its current policy.
Everyone knows that PLAYSTATION brand has become too tough to get head to head with it even if its written in Spiderman way don't mess with it stay beside it and you might reach a better mark in time.
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If MS laucnh at 250 then they will have bought the first round of the console wars, but there will be a premium rate for Day 1 adopters. No way will X360 launch for £199 u only get that price after several price cuts, at teh end of a consoles lifespan.
Dont hold out any hope for a £199 launch.
Start saving/earning for a 250/300 price kids!
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so its 299$ to 299UKP so its 450+euros for europe
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$149 = 149 euros DS = £99 uk
$249 = 249 euros PSP = £179 uk
I think it's just the english press that show things as being a direct conversion from dollars to pounds still.
I should add that 1 euro is worth just over 1 dollar (about 20 cents more I think) while 1 pound is worth 1.80 dollars or there about. It therefore isn't possible to sell a 299 dollar item in europe for 400 euros. At best they could get away with selling the item for 20% more not 80% more.