Halo ad to show next week

By Tom Bramwell Published 30 November, 2006

At least they sent out a picture.

Halo is undoubtedly one of the most popular game series in the world, and it's hit a new peak this evening (or games journalism's hit a new low - you decide) as the press descends on the announcement of an advert for it.

Not the advert itself, you understand, but the promise of one. It's due to show during ESPN Monday Night Football in the US next week, lasts for 60 seconds, and will soon appear on Xbox.com in Europe (at around 2.15am GMT on Tuesday), and on Xbox Live Marketplace.

1

Microsoft informs us that the ad's been created by McCann Erickson, whose recent work includes the Mastercard "priceless" ads and those ones about bringing the family together with Bisto gravy. It will deliver "a unique and compelling look at Master Chief and the world of Halo 3" apparently.

So look out for that, then, and in the meantime there's a still shot from the ad lurking to my left, along with links to all the recent Halo 3 movement on its gamepage, where you can find details of the forthcoming beta, and check out some archive footage.

Picture of Tom.

About Tom Bramwell

Tom is Operations director of Eurogamer Network and Editor-at-Large of Eurogamer.net. He joined the company in February 2000. Follow him on Twitter.

Read more articles from Tom by visiting the Tom Bramwell archive page.

You may also like...

Comments (34) Latest comment 6 years ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • captainrentboy #1 6 years ago

    Wow an FMV advert!
    Jesus,give us some sweet ingame footage already will ya Bungie?

  • HazyUK #2 6 years ago

    I always read Master Chief as Master Chef ??

  • immateriaux #3 6 years ago

    So did I, though don't have an XBox so no idea what his receipes are like.

  • tnomad #4 6 years ago

    Wasn't there any advance notification of the announcment of the upcoming ad.

    I need to find a gaming site more on-the-ball because I'd have prefered to hear in advance that this great announcement was in the pipeline.

  • Lukus #5 6 years ago

    I can't believe the announcement of the announcement to be announced wasn't announced. Poor Eurogamer, very poor.

  • MaxiSleep #6 6 years ago

    Wow an FMV advert!
    Jesus,give us some sweet ingame footage already will ya Bungie?

    Any shots I have seen so far have been extremely underwhelming. Perhaps the masters at sony have some new apprentices?

  • Carrybagma #7 6 years ago

    drip
    drip
    drip

  • Dr.Mott #8 6 years ago

    Wait, the guys first name is McCann. Poor guy.

  • L0cky #9 6 years ago

    Used to be a cookery competition show hosted by Lloyd Grossman. Halo is a poor clone of a great game!

  • The-Bodybuilder #10 6 years ago

    Now that GOW is out and a big hit, I guess MS are now planning to move all thier hype to halo 3 without comprimising GOW.

    Oh and the fact that ps3 and wii are out now probably didn't matter.

  • numptyboymatt #11 6 years ago

    I just dont "get" Halo at all.... I'm sure that most likely makes me the spawn of the devil, but I dont care.

  • rudedudejude #12 6 years ago

    Sounds good, shame about the bisto dude, I hate those lame Bisto Ads

    Next time you get some Bisto, take a look at the ingedients, it's bloody full of E numbers and artifical crap, it's complete disgraceful.

    'Have an artificial family night, with our E numbers'

  • Metalfish #13 6 years ago

    @Numtpyboy,

    Yes it does, but then again it's probably a good contender for the slightly paradoxical "most hyped/slated-by-no-longer-cool-to-like-it-anymore-OMG- fanboy'd" game ever.
    Edited by Metalfish at 30/11/06 @ 21:26

  • smelly #14 6 years ago

    >I always read Master Chief as Master Chef ??

    Me too!

    Some game dev aughta exploit that :-D

  • The-Bodybuilder #15 6 years ago

    >"I just dont "get" Halo at all...."

    In the words of kel from "kenan & kel"....

    "AWWWWWWWWWWWW, here it goes."

  • Steroyd #16 6 years ago

    I just dont "get" Halo at all.... I'm sure that most likely makes me the spawn of the devil, but I dont care.

    To "get" Halo you've got to play it on the hardest settings in co-op.

    fortunately non of my friends or family gave a shit about Halo so i'm also the spawn of the devil.

    :)

    Isn't this ad a bit premature... you know Halo 3 expected to come out next christmas and all.

    Do i hear dripping?
    Edited by Steroyd at 30/11/06 @ 23:05

  • numptyboymatt #17 6 years ago

    Dont get me wrong, I dont hate it..... but it just doesnt do anything for me and leaves me distinctly unmoved.

  • Xerx3s #18 6 years ago

    Oh, the haters... ¬_¬

  • bioreit #19 6 years ago

    @captainrentboy

    "Wow an FMV advert!"

    *sigh* I guess it's Eurogamer's fault for not adding it to their list of quotes, but check out other gaming sites - the ad will be a mixture of FMV and live action.

    @Adam_T

    "it's bloody full of E numbers"

    I agree Bisto can't hold a candle to proper gravy, but you DO understand E-numbers, don't you? Citric acid is a sodding e-number (that's LEMON JUICE, by the way).

    For God's sake, E-Numbers do not automatically equal the Devil's handiwork.

    Unless you're a Daily Mail/Sun reader, that is....

  • YourMessageHere #20 6 years ago

    But Eurogamer, when will the next Bisto ad come out? And the latest Ariel ad?! I just can't wait to hear how much whiter my whites will be!

  • Laserbream #21 6 years ago

    OH JESUS THE BISTO GRAVY ADS

    Thanks reminding me just before I go to sleep. Now the nightmares will come back.

  • YourMessageHere #22 6 years ago

    The problem with E numbers is not that they're evil, it's that being called E623 isn't actually telling me WHAT it is or whether it belongs in my food, and being called "E623 (sodium pentathol)" is pointless in that they should have just written "Sodium Pentathol", which is clearer.

    numptyboymatt, I share your pain. I was underwhelmed by Halo from day one, played it through and I still fail to see why everyone loves it.

    (Sure, co-op is good, but (leaving the fact that MS broke co-op for PC Halo for no reason at all) it's so rare in general and in FPS games especially that what game it's on is largely irrelevant so long as it's competent. I maintain that co-op HL2, or any other story-based FPS game, would likely be just as good, and the likes of Far Cry or FEAR would be way better. Hell, co-op Serious Sam is great fun too, but that doesn't change the fact that Serious Sam is also a deeply uninspired game that looks pretty technically and very boring aesthetically, whose raison d'etre is co-op; yet no legions of fanboys jumb down your throat if you say you think Serious Sam was crap.)

  • logos01 #23 6 years ago

    The last trailer looked really good and it was real-time, I guess Bungie didn't want to take the time to make another real-time trailer, there's no much reason to use pre-rendered movie when the game looks so good.

  • alexg #24 6 years ago

    I'm loving the Killzone PSP adverts at the moment. They're almost as good as the Gears of Wars adverts. And now there's a Halo 3 advertisement. I can't wait.

    Thank God none of them actually show any game footage. That would just totally ruin it - y'know, showing you what the actual product is that they want you to buy. Couldn't have that now. Couldn't have the punters seeing what the game ACTUALLY looks like could we now...

    Fucking typical.

  • Bluetooth #25 6 years ago

    First time I played Halo was the multiplayer PC demo... had a hell of a lot of fun. Few months later I got a cheap xbox with Halo, past all the reviews, hype and fanboy cheers - and as a result it was one hell of a game. It certainly left me wanting for more.

    So the leadup to Halo 2, I was hooked on the Bungie website. The weekly updates page and its forums where scanned almost every day. By the time the ads appeared, I was shitting myself with anticipation. Took the day off uni, boasted to all my friends... but, it was fucking crap. Multiplayer was the only thing that saved it from going back for a return. I was just taken up from all that hype, expecting this to be some saintly item that would give me a third testicle or something.

    Point is, screw all this crap. My most memorable gaming experiences, from the obvious such as Ocarina of Time, to Psychonauts, have had minimal hype leading up to its purchase, at least form my perspective. I only bought Ocarina of Time because my schoolmates were talking about running around a big fish's belly and throwing a sea princess about. That does more than any stupid trailer.


    though I'm going to buy the new Halo book, liked the last three.

    Edited by Bluetooth at 01/12/06 @ 02:02

  • Steroyd #26 6 years ago

    I wouldn't be surprised if MS bought a whole week to celebrate Halo.

  • Scientist #27 6 years ago

    "Wait, the guys first name is McCann. Poor guy."

    I assume that the agency is named after 2 people, Mr McCann and Mr Erickson (or indeed Ms or Mrs or Dr).

  • Bluetooth #28 6 years ago

    Reverend.

  • penhalion #29 6 years ago

    I loved Halo. Hated Halo 2 and don't hold out much hope for Halo 3. After the cortana teaser about knowing how the world ends and no hope yada yada yada.

    Halo 3 has been indevelopment for years now and looks decidedly like Halo on XBox 1. The fact that the code is apparently in pre-alpha smacks of re-write. I hate to think what halo 3 would have been if they had released it in time for PS3's launch.

    It almost feels as though Bunji see their core audience as the multi-player market and have been concentrating on that rather than making the single player (the part I buy halo games for) the best it can be. I hope I'm wrong but, after halo 2 I don't think I am.
    Edited by penhalion at 01/12/06 @ 08:55

  • Muddtallica #30 6 years ago

    You know, the hate you get for Halo 2 always really confused me. OK, the ending was a total rip-off, and left me feeling the most ill-disposed towards a game I've just finished since MGS2, but apart from that, I thought it was a more than worthy sequel, had a great twist with the concurrent Arbiter plotline, and took the already solid gameplay and improved it. Plus, David Cross (Dr Tobias Funke, Arrested Development fans!) voiced a marine! What wasn't to like if you liked the first Halo?

    Halo 3-wise, I'm certainly going to have to play it at some point (if only to find out how the bloody plot ends), but what they've shown so far hasn't been as impressive as you would have thought. What's with this weird system they've got where they just let news trickle out almost unnoticed instead of knocking people's socks off with a huge unveiling, a la Halo 2? I would like to see some actual gameplay sooner rather than later...

    Oh, and I'm with you all on the Master Chef thing. I think to capitalise, Loyd Grossman (note spelling, people!) should voice Master Chief in Halo 3, or else play him in the movie.

  • peterfll #31 6 years ago

    The pre-hyper-bole for the ad makes it sounds crap.

    "Microsoft informs us that the ad's been created by McCann Erickson, whose recent work includes the Mastercard "priceless" ads .... Bisto gravy, in addition to the new ultra slim panty pad comfort fit from Always"

  • Laserbream #32 6 years ago

    @penhalion - cool, I buy it for the single player as well. I'll have to revise my Halo demographics estimation, which used to be (0.0000000000001% me, 99.9999999999% americans who shout at each other in multiplayer).

  • Redeye #33 6 years ago

    Anyone else get the vague impression that Bungie clapped eyes on GoW, and the first words out of their mouths was something along the lines of "oh, shit...."?

    Gonna have to raise the bar, guys. And then some.

  • DjWhizzkidd #34 6 years ago

    Halo was never that great, dont get carried away people.