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Jay Kay burns rubber for NFS News

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News by Ellie Gibson

28 October, 2005

To celebrate the launch of Need For Speed Most Wanted earlier this month, Electronic Arts held a very special event at the Millbrook Proving Ground in Bedford.

All right, so it might not sound like the most glamorous of locations, but take a look at our photos of the event and you'll see that it was in fact a most star-studded occasion.

Well, more like car-studded really, since Jamiroquai lead singer Jay Kay was actually the only star there, but there were millions of super-shiny racers all over the place.

EA invited winners from the recent NFS competition to join in the fun, and during the event they received their prizes from Jay Kay himself. The overall winner was Johnny Hounslow of High Wickham, who got to go drifting with Jay Kay in a nice shiny Nissan - as did some of the runners-up.

So go on then, have a look at our photos - some of them are well arty and that. The only disappointment is that Jay Kay is wearing a normal hat, but that picture of the lady in the PVC boots might go some way to making up for it.

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Comments: 1-12 of 12 in total

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Hench
28/10/05 @ 15:27
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Hmmm, I don't see the point in starting another topic on this subject.
terminalterror
28/10/05 @ 15:27
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Those are quite ridiculous boots
Xerx3s
28/10/05 @ 15:29
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meh.
Furbs
28/10/05 @ 15:47
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Wow Ellie, from your site graphic I always assumed you were a brunette...
ekko
28/10/05 @ 21:44
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The first two albums were decent, but since then, meh...
tengu
28/10/05 @ 21:54
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Jamirocunt.
caligari
29/10/05 @ 03:07
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Wow...Eurogamer turns into FHM/Loaded/Zoo.

It's all a bit seedy, sweaty...and Sa-aaaa-ad.


Talha
29/10/05 @ 06:06
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If EA hope that this will make their now-pathetic franchise somehow better, they're wrong. They will shift a load of units, but NFS for me, peaked at Hot Pursuit 2. Hell, I play Porsche Unleashed to this day! Hey, EA, how about putting some decent cars into the game itself and getting rid of all the obnoxious bling bling, instead of hiring celebs to peddle your ware?
urban
29/10/05 @ 14:21
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saw this a while ago
Concrete
30/10/05 @ 01:38
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I just cant see the point in this . .
The guy has an interest in driving nice cars, so what, name one rich celeb who doesnt.
Somehow I can't see him on the Black List, so this marketing doesnt seem to be targetting the games core audience at all. Just seems kind of pointless.
El_MUERkO
30/10/05 @ 11:22
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I like the 350Z :)
Bitkari
31/10/05 @ 11:53
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Ave Marketing.

Comments: 1-12 of 12 in total

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