Valve to continue with EA
Left 4 Dead retail deal likely.
Valve Corporation expects to continue working with Electronic Arts once it's shipped The Orange Box in October.
"Everybody always tells us what a horrible monster EA is supposed to be and we keep waiting for the hair to sprout out and the fangs to grow," Valve MD Gabe Newell jokes in an interview with Eurogamer.
"We've had a great relationship with them so far, and bringing more titles to that like Left 4 Dead seems to be a natural consequence of that."
Asked if he was confident that Left 4 Dead - a Valve collaboration with Turtle Rock - would be published by EA, he said yes.
We also asked Newell if a free launch weekend was a "strong possibility" for Left 4 Dead, after Valve's Chet Faliszek agreed it was a good idea during QuakeCon.
"Absolutely. What we're finding is any time that we remind ourselves that we're in collaboration with the community, we benefit, whether it's guest passes to help introduce new people to our franchises, or free weekends or whatever, it's easily the best way we have of getting people to be excited about the games that we have, so we're going to pull out all the stops with Left 4 Dead," he told us.
"It's definitely a game that requires you to play it - you can describe it until you're blue in the face, but five minutes of playing it is definitely better than watching a 30-second spot on MTV to try to get you to understand why Left 4 Dead is going to be worth your time and money."
For more from Newell, check out our full interview - taking in Orange Box, Steam, Wii, next-gen consoles and all the rest of it - when we publish it on the Internet or something.
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Comments (15) Latest comment 5 years ago
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Not that I think there's much danger of that, but... keep it a pub/distribution deal please.
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Edit: getting the < to show
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And there are 4 playable characters (well, good guys anyway) in the game, so there is some kind of link, however tenuous.
edit: so... what they're sayin' is EA is way better than Vivendi ?
Valve and Vivendi are not exactly best buddies. After the HL2 mess there's no way they'd use Vivendi again.
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If I remember right it was the US retail stores that forced Valve's hand with the Black Box package being Steam only.
Something along the lines of places like Walmart and Best Buy being reluctant to stock a title that is being heavily undercut online by the publisher (which is Valve via Steam, not EA). By having two seperate packages and one not being available at retail they circumvent the problem.
It's all a little garbled in my head but I'm sure someone will be along with a comprehensive answer.
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Not sure what you mean but I guess the answer might be because most people would rather read it??? *confuzzled*
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i like the name - its kinda catchy
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it's not such a problem? it's a good choice... ok, it's not GTA or, I know know, Half Life... it won't POP thoughts in your head, more than the normal "just another game", but still... not THAT bad.
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