It was a codename after all. Nintendo's just announced the new identity of the console previously known as Revolution - it's called Nintendo Wii.
Yes, we're not quite sure we believe it either, but it's there for all to see at revolution.nintendo.com - complete with a message explaining Nintendo's thought process, which you can read below.
"While the code-name 'Revolution' expressed our direction, Wii represents the answer. Wii will break down that wall that separates video game players from everybody else," says Nintendo.
"Wii will put people more in touch with their games ... and each other. But you're probably asking: What does the name mean? Wii sounds like 'we', which emphasises this console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
"Wii has a distinctive 'ii' spelling that symbolises both the unique controllers and the image of people gathering to play. And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.
"So that's Wii. But now Nintendo needs you. Because, it's not really about you or me. It's about Wii. And together, Wii will change everything."
So then. Nintendo Wii. About which we'll hear a great deal more at E3.