EA signs Jeep for MOH Airborne

By Tom Bramwell Published 24 May, 2006

Fast cars, slow news.

EA's put paid to any suggestion that the weeks following E3 are completely dead by announcing that it's signed a deal to use the Willys-Overland Jeep in Medal of Honor: Airborne.

"Jeep played an integral role in the war effort as an indispensable tool in tracking the enemy, exchanging information and moving troops," says EA, clearly keen on getting its money's worth.

"Over 350,000 Willys Jeep vehicles were built and used during WWII, and at one point the assembly line was pushing out one vehicle every 90 seconds." A bit like EA and World War II games then.

'EA signs Jeep for MOH Airborne' Screenshot 1

"When driving a Willys Jeep in Medal of Honor Airborne, the player can choose to use it as a mode of transportation, or as a mobile attack platform taking full advantage of a variety of mounted weapons." Apparently they'll feature in "extended, action-packed sequences in several missions" of the game, which sees players parachuting in to environments and using their flight-path to determine the starting point for each level.

"Authentic to their use in WWII, the Willys Jeep will be able to access more areas than the other drivable vehicles featured in Medal of Honor Airborne, because of Jeep vehicle's superior four-wheel drive off-road capabilities." And perhaps, though you're welcome to accuse us of cynicism, because there's no smoke without fire. Money fire.

Medal of Honor Airborne is due out on PS3, Xbox 360, PS2, Xbox and PC and should be with us early next year.

Picture of Tom.

About Tom Bramwell

Tom is Operations director of Eurogamer Network and Editor-at-Large of Eurogamer.net. He joined the company in February 2000.

Read more articles from Tom by visiting the Tom Bramwell archive page.

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Comments (13) Latest comment 6 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • Rich72 #1 6 years ago

    wow must buy game for me now!

  • Triggerhappytel #2 6 years ago

    Who gives a fuck? I mean really, just make up 'close-but-not-close-enough-to-sue' vehicles like in GTA or Socom, and spend the money from this agreement on actually churning out a good game!! *faints

  • Blerk #3 6 years ago

    EA's put paid to any suggestion that the weeks following E3 are completely dead by announcing that it's signed a deal to use the Willys-Overland Jeep in Medal of Honor: Airborne.

    Sarcasm overload! Reboot?

  • Talha #4 6 years ago

    Is the picture a screenshot of the game? If so, I'll be damned.

    Speaking of vehicles, I think the identikit cars used in GRAW are MOST. BORING. EVER. How much would it have cost Ubi to make at least 4-5 car types in the game? And they're not even a product placement..

  • El_MUERkO #5 6 years ago

    Cheeky fuckers are stopping other companies using Jeeps in their games ust cause Call of Duty bitch slaps them, next they'll start buying exclusive rights to flags and guns.

  • mrsquare #6 6 years ago

    "Who gives a fuck? I mean really, just make up 'close-but-not-close-enough-to-sue' vehicles like in GTA or Socom, and spend the money from this agreement on actually churning out a good game!! *faints "


    Er... but EA will be getting paid to do this.

  • Eighthours #7 6 years ago

    If these Jeep bits are on-rails, EA must die.

  • Triggerhappytel #8 6 years ago

    "Er... but EA will be getting paid to do this."

    Doubtful. When cars (or products generally, I would think) are featured in a game, it is the game company who has to pay the car company, not the other way 'round.

    The only exception to this I can think might happen is that EA have signed a multi-game uber deal to splash Jeep everywhere and get them some hefty in-game publicity.

  • Blerk #9 6 years ago

    It might have escaped your attention, but EA do make quite a lot of games already. They're quite popular, apparently.

  • mrsquare #10 6 years ago

    "The only exception to this I can think might happen is that EA have signed a multi-game uber deal to splash Jeep everywhere and get them some hefty in-game publicity."

    Yeah, thats what I presumed was going on. MOH has never strived to be particularly realistic franchise - I doubt EA would waste cash on a random bit of licensing like Jeep when some identikit car model would do. Its not like one of their sports licences where people go mental over a missing stadium hoarding. Its the 'missions based around the car' bit that makes me suspicious - doubtless there'll be a large 'Jeep' logo emlazened on the steering wheel...

  • Talha #11 6 years ago

    @Blerk: "It might have escaped your attention, but EA do make quite a lot of games already. They're quite popular, apparently."

    For some, looking for shock value and mistaking contempt for publicity, speaking sense is just a waste of time. Save your breath and sanity.

  • Tiger_Walts #12 6 years ago

    Will they be doing a similar deal with Douglas for the DC aircraft..?

  • Darren #13 6 years ago

    So EA have signed up a land-based vehicle for MOH AIRBORNE? Will it fly then?