Electronic Arts has pledged strong support for Sony's PlayStation 3 by revealing it has over 30 titles currently in development for the next-generation system.
The world's largest third-party publisher hopes to release between eight and ten titles by the end of March 2007, including franchise favourites Need for Speed Carbon, Fight Night and the recently announced Def Jam: Icon.
"Each game has been custom designed to leverage the hardware power of the PlayStation 3 and serve as a launch pad for EA's next generation of HD gaming," said Paul Lee, president of EA Studios.
"This is only the beginning. In the months and years to come, developers will take greater advantage of the PlayStation 3's Cell processors and Blu-ray storage capacity to create games of stunning depth and texture," he added.
Titles already in development include new IP Army of Two and Skate, as well as Burnout 5, Battlefield: Bad Company, Medal of Honor: Airborne and yearly updates for EA's key sporting franchises.
"EA's games on the PlayStation 3 will help propel HD forward," said Frank Gibeau, executive vice president of publishing in North America.
"Over the course of the next 18 months, EA will roll out groundbreaking new original properties and spectacular new versions of perennial hits that will further maximize the power of the PlayStation 3's unique cell processor and outstanding blu-ray disk capacity."