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PS3 software tie-in ratio rubbish News

PlayStation 3 News by Games Industry.biz

14 November, 2006

Enterbrain, publisher of Famitsu, has revealed the the tie-in ratio of software to PlayStation 3 sales is 0.98 - less than one game per console.

The figure suggests that a portion of the 88,400 units sold were bought with the intention of selling on as part of the 'grey market', the unofficial channel for second hand machines via internet auctions and retail stores, which label the stock as 'used'.

As previously reported, Namco Bandai's Mobile Suit Gundam and Ridge Racer 7 were the top-selling titles, clocking up sales of around 30,000 units each.

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Comments: 1-50 of 81 in total | next 50 »

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Zomoniac
14/11/06 @ 13:15
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Hehe, Sony must be losing a rather substantial fortune :)
lennon
14/11/06 @ 13:17
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Sounds like most people have bought one to sell it on!
the_sas_man
14/11/06 @ 13:18
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how does one buy 0.98 of a game?!

:-D
AtomicBanana
14/11/06 @ 13:19
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'how does one buy 0.98 of a game?! '

I dunno, many release games are 0.98 of a game ;)
Adam_T
14/11/06 @ 13:20
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Well EA games should be ok, as they are typically only 0.27 complete.
the_sas_man
14/11/06 @ 13:20
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Maybe if Sony released the Army Men games they could make up that 0.2 of a game
Feanor
14/11/06 @ 13:21
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So the PS3 is so popular that most were bought to be resold at a high markup, so the price obviously wasn't high enough, rather than being too high.
the_sas_man
14/11/06 @ 13:23
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Demand far outweighs supply, so there are a few rich idiots out there. But it certainly was overpriced, because if you are like me, you will wait till the PS3 is reduced in price before buying one.
boabg
14/11/06 @ 13:24
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I don't think it's going to change much in the coming weeks/months either.
Steroyd
14/11/06 @ 13:25
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didn't Sony say that people would buy a PS3 even if it came with no games?

who was right huh, WHO WAS RIGHT?

:D
groovychainsaw
14/11/06 @ 13:25
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Well, the launch games didnt impress me much either, if you were that keen on most of them you'd have bought a 360 instead...
corimi
14/11/06 @ 13:32
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"Why can't it open Word and Excel docs? It's virtually useless without it :/"
Totally. That's not the half of it. I heard it couldn't even run a Powerpoint presentation.
BartonFink
14/11/06 @ 13:34
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Wasn't the tie in ratio of the PS2 far worse than this? (bad memory maybe)

That is pretty bad though.
SCiARA
14/11/06 @ 13:35
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its probably more to do with people buying it for blu-ray movie use rather than games..

now that will fuck sony
RedPanda
14/11/06 @ 13:40
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"Why can't it open Word and Excel docs? It's virtually useless without it :/"
Totally. That's not the half of it. I heard it couldn't even run a Powerpoint presentation."

As long as you can play Minesweeper on it who cares?
Darren
14/11/06 @ 13:41
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In comparison, I believe the Xbox 360's game to console ratio was around 2 I believe if I remember what I read last year.

Remember it's possible that those tech-happy Japanese consumers might be buying the PS3 to watch Blu(-ray!) movies on as I recall that the PS2's launch games sold poorly in Japan when it launched in March 2000 as the Japs were buying it as a cheap (in more than one sense of the word as it turned out!) DVD player
Steroyd
14/11/06 @ 13:42
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why? that's precisely what Sony's selling it as.

Plus if you can count the number of games launched on one hand of course the tie in ratio will be bolocks.

It would be a more impressive feat with the number of US launch titles.
Moogrose
14/11/06 @ 13:44
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its probably more to do with people buying it for blu-ray movie use rather than games..

now that will fuck sony


Um, considering they have a great deal of interest in blue ray succeeding (and collect royalties on each disc)... i don't think it will actually - you know - fuck them.
chupachups
14/11/06 @ 13:48
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Of course loads of people are going to buy PS3s just to sell them on, in fact you'd be crazy not to sell it on at this stage in the game.

Cost of buying PS3 at shop in Japan = £300
Price of PS3 on ebay = £800 - £1200

Ignore the hardware, look at the money. The shops are effectively giving away £500 to £900 to anyone who can make it through the queues and lotteries. If someone manages to buy more than one, they could earn thousands of pounds in just one day.

It's free money, pure and simple. If you sell your PS3 now you'll make enough money to buy loads of games as well as the console itself next year. If you don't sell your PS3 now, you're effectively paying £500 to £900 plus the cost of the console itself just to play the mediocre launch titles.
Edited 3 times, most recently on 14/11/06 @ 13:53
Yossarian
14/11/06 @ 13:53
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it's more to do with scalpers than anything else... plus when your console's price point is high you're less likely to have spare cash to squander on a variety of launch titles
JayPee
14/11/06 @ 13:55
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O_o

This has to be the worst in history for launch week right? Less than 1 game per console sold?
chronom4n
14/11/06 @ 13:57
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how can you have less than 1 game per console?
chupachups
14/11/06 @ 13:58
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"how can you have less than 1 game per console?"

Because so many people have been buying PS3s just to sell them on Ebay without any games. Anyone with a PS3 right now can easily make hundreds of pounds profit from it, so it's incredibly tempting to sell it on.
in5ane
14/11/06 @ 13:58
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Let me ready my fanboy calculator!

At $200 loss per console, 88,400 consoles = $17,680,000 lost ?!

0.98 attach ratio means 86,632 games sold ($10 profit per game?), which means they managed to recoup $866,320 - Surely this is deep in Microsoft territory for throwing money away?

At the going rate of EG's London importer story (1 console + 5 games = £1500), the black market worth of PS3 so far is £2,589,600!

Roll on the US launch :)
captainrentboy
14/11/06 @ 13:58
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A negative PS3 story!!!Ohh for fuck sake,EG are sooo biased....
alpha-0ne
14/11/06 @ 14:00
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Well most of the games are crap what to people expect japanise do not like FPS games either resistance sold 13,000
SCiARA
14/11/06 @ 14:09
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"Um, considering they have a great deal of interest in blue ray succeeding (and collect royalties on each disc)... i don't think it will actually - you know - fuck them."

considering the loss they are taking per console and the hope of recuperating some costs on games and accessories I think it will hurt, I cant see that they are happy about launching a games console if its only going to be used as a blu-ray player by the few techie's that will but it.

Also, I’m sure the revenue generated by the games division will be more than the money generated by blu-ray movies which, lets face it, has an uphill struggle against HD-DVD


Steroyd
14/11/06 @ 14:09
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360 was actually 3 games to each console in North America. Once again I say, if you're going to launch with bad games you're going to have poor sales. And this is even worse as most games released for launch day do really well.

But what about the Xbox 360 in Japan?

MS shipped 100,000 to Japan like Sony, and more or less shipped with similar games bar a platformer (Kameo) so surely you've got to compare Japaneese sales with Japan.
bcolter
14/11/06 @ 14:12
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As you can see... Its really all about the games!
AcidSnake
14/11/06 @ 14:12
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@steroyd:
But surely the x360's attach rate in Japan was higher than 0.98?
Even at launch...
No scalpers there for the x360...Everyone who bought an x360 (not a lot granted) must've bought a game too...
Greebo
14/11/06 @ 14:13
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"A negative PS3 story!!!Ohh for fuck sake,EG are sooo biased...."

That's a news story reported with every console released. Would you rather EG didn't publish it, so as not to appear PS3 bashing?

It's a crap ratio for a console release. Get used to it.
Feanor
14/11/06 @ 14:13
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Why didn't Sony only sell their PS3s in Japan in bundles with one or two games? They still would have sold out, so I don't see a down side.
chupachups
14/11/06 @ 14:15
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"But what about the Xbox 360 in Japan?"

Actually the attach rate for the 360 in Japan might well be even higher than in America. The 360 sold incredibly badly there, really really badly, so there was no market at all for scalpers, anyone who wanted a 360 in Japan could just go into a shop and buy one.

The few people who bought a 360 in japan did it purely for the games because what other reason could there be? The console wasn't fashionable, it wasn't profitable to sell on.
SCiARA
14/11/06 @ 14:16
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cant really sell only 1 package with two games and then brag about the ratio
Foxclose
14/11/06 @ 14:27
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"Why didn't Sony only sell their PS3s in Japan in bundles with one or two games?"

They don't want their console to get the reputation of costing more than it already is?
The main focus of Sony should be: get as many of these things installed and the software sales will follow. I am sure whoever ends up with these consoles via the grey market will buy lots of upcoming software.
Edited 4 times, most recently on 14/11/06 @ 14:31
Royal Fool
14/11/06 @ 14:42
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The large majority weren't buying it as a multimedia hub or or a cheaper Blu-ray player. They bought it to sell it on ebay, Yahoo or other places. That's why the scalpers did not buy software along with the units - they would do so elsewhere, seperately to either bundle with their overpriced auctions or to sell seperately online.
rhinoxious
14/11/06 @ 14:52
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I can't see why anyone would pay so much money for a PS3 now.

Surely the price of ebay PS3s must come down once the bulk of the available stock hits the US market on Friday.

It's only a week to wait!
belziah
14/11/06 @ 15:02
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I think the ebay prices are drop like a stone. There are only a few people out there crazy(high) enough to pay £1000+ and once they're gone and it released in the states the "crazy money" market dies.

How do you "launch" with 5 titles?
captainrentboy
14/11/06 @ 15:12
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Greebo I was taking the piss,mehh.
Steroyd
14/11/06 @ 15:27
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I can't see why anyone would pay so much money for a PS3 now.

Surely the price of ebay PS3s must come down once the bulk of the available stock hits the US market on Friday.

It's only a week to wait!


And it's four months for us Europeans
lennon
14/11/06 @ 15:30
#41
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Will the problem get any better when it releases in the US? Surely there will be more people that want one than can get one not to mention the number of ebayers that will be up to no good trying to get their hands on 5000 consoles to sell themselves.
monkey-ken-wizard
14/11/06 @ 15:34
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Namco Bandai's Mobile Suit Gundam looks shocking.
I feel for those 30,000 people.
symmetry
14/11/06 @ 15:38
#43
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I don't get it. Most ebay PS3 auctions I have looked at come with 1-3 games.
PearOfAnguish
14/11/06 @ 16:16
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Namco Bandai's Mobile Suit Gundam looks shocking.
I feel for those 30,000 people.


It's Japan. You could sell people fresh, runny dogshit over there if it had the Gundam logo on it.
toy_brain
14/11/06 @ 16:34
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"But what about the Xbox 360 in Japan?"

"Actually the attach rate for the 360 in Japan might well be even higher than in America. "

If memory serves, the 360 had a very similar attach rate to the PS3's launch - in other words something around 0.91% (though I cant find a decent link to support that).

The reason was most likely e-bayers. With the 360 initially in short supply (in America) there was plenty opportunity for Japanese consumers to flog their hardware to desperate westerners for a tidy profit.
If you read Kotaku's recent article about this you'll see its not something that has anything to do with the quality of available games or the consoles added features.
Inflatable
14/11/06 @ 16:53
#46
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Very bad news for Sony, because it means they're losing a lot of money on each PS3 sold and not making up for it thru gamesales..

http://news.com.com/Microsoft+exec+lauds...

Xbox 360 game attachrate was close to 4 at the end of 2005.. So I have no idea why some here are saying it did just as bad as the PS3 now.. Maybe they are in denial the Xbox 360 'might' actually do better then the PS3..
Batman2100
14/11/06 @ 16:56
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Surely the attach rate will go up, once those people with far too much money have got thier consoles from Ebay and buy games for them. You gotta realise, the PS3's bought purely to be resold haven't reached thier final owners yet, hey'll buy the games once they've got the hardware, then we'll get a clearer picture...
BartonFink
14/11/06 @ 17:06
#48
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Yea had a look at those Mobile Suit Gundam videos and it looks like a bad port of a bad PS2 game, truly awful.
Steroyd
14/11/06 @ 17:06
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Inflatable is that worldwide or just Japan?
Xerx3s
14/11/06 @ 17:19
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0_o

Comments: 1-50 of 81 in total | next 50 »

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