MS auctions off Halo 2 billboard

By Ellie Gibson Published 13 February, 2006

It's for a good cause.

Halo fans can now buy themselves a little piece of history following Microsoft Australia's decision to auction off a giant Halo 2 billboard.

The advertisement first appeared in Sydney's Kings Cross area in late 2004, becoming the first non-Coca-Cola ad to feature in the spot for 30 years, and a giant Master Chief lorded it over the local population for five whole months.

Now the billboard's been split up into eight pieces, and each piece is being auctioned off on eBay - with all proceeds going to charity, namely the Make-A-Wish foundation.

The first auction kicked off today and the bidding is currently up to AU$255, or just under £110. But Xbox bigwig Richard Hirst reckons the sky's the limit: "We have no idea how high the bidding will go for each piece but I am pretty confident the huge Halo 2 logo piece and the piece featuring Master Chief’s head will be much sought after,” he said.

Each piece of the advert comes with a commemorative plaque, which features a photo of the whole billboard in its original setting and has been signed by the team at Bungie. A new auction will begin every five days, starting today.

Picture of Ellie.

About Ellie Gibson

Since joining Eurogamer in the mid 2000s, Ellie has written about subjects as diverse as the fall of Gizmondo, the rise of Hollyoaks actresses in Red Alert games and the noise a bear makes under NSFW circumstances.

Read more articles from Ellie by visiting the Ellie Gibson archive page.

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