PS3 launches in Japan
And we were there. Pics and info.
The PS3 launch is likely to remain Japan's most unusual for many moons to come. The man on the street expected Sony to put its considerable marketing clout in full motion months ago, but the first PlayStation 3 commercial arrived only few days before the launch. No ads could be seen in the streets of Tokyo to inform the public that the launch of a new PlayStation console was imminent. In contrast, Wii is everywhere, but it's also true that Nintendo has to explain what it is about to introduce to market. So yesterday, Friday November 10, the day before PS3's launch, the absence of queues in Tokyo came as no shock. Just a surprise.
The uncertainty about the number of units going on sale may have convinced people to stay at home. While Sony announced 100,000 units would be available, the Nikkei Shimbun later confirmed that only 80,000 would ship for launch, and created huge confusion in the mind of gamers and stores alike. Shops in Tokyo's famous Akihabara district were allocated 100-150 units. In total, more than 1,000 people would get a PS3 there. Much smaller game shops could secure only a couple of units. Tsutaya in Shibuya, which normally plays host to countdown events - as it did for PS2 and Xbox - only had 300 machines confirmed. A few major retailers like Bic Camera or Yodobashi Camera were expecting much more, at least 1,000 units, the former expecting 1,200 units at its main store in Ikebukuro and 1,100 in Yurakucho (the business district in central Tokyo). Meanwhile, Yodobashi Camera was getting more than 1,000 units at its game-oriented shop in West Shinjuku and another 1,000 units at its new huge centre in Akihabara. Even so, the scarcity of pre-order campaigns was marked.

Ikebukuro.
Uncertainty about shipments forced many stores to sell their units on the launch day itself - obvious nervousness about running pre-orders schemes keeping pre-release hype at bay. Very few online shops went with pre-orders. Even Sony's PlayStation.com website refused to offer hardware pre-orders, just software. So basically, getting a PS3 on day one meant queuing, possibly a couple of days before the release. And even that wouldn't definitely secure you Sony's new console.
In Akihabara, stores shunned PS3 pre-orders in the face of expected shortages, but also to counter the "Chinese" issue. Since the launch of the PS2, Chinese buyers have become a common sight in Tokyo, working in large groups to secure as many units as possible. With PSP and DS Lite, they became organized into networks, even employing local homeless people to increase their chances of success. To avoid troubles (particularly with angry Japanese gamers), the Akihabara stores decided to sell most of their units via lottery. People were given a coupon with a number. At a given time, winning numbers were announced, and the person with the right coupon was able to buy their PS3.

Lots of game boxes, including Ridge Racer 7. Tom is sulking.
This almost worked, as most of the foreign buyers gathered on locations where "normal", first-come first-served sales were taking place. And indeed, at Ikebukuro's Bic Camera and West Shinjuku's Yodobashi Camera Game, Chinese was by far the most common language heard in the long queues snaking through the streets. While some South Koreans were also present, a large European presence was also noticeable. In front of the Japanese media, many of them confirmed they were here to get a PS3 and sell it online.
The PS3 was sold out at Shibuya's Tsutaya six hours before the official launch. The first buyer was waiting in front of the store for 30 hours. Even Bic Camera's store in Ikebukuro saw all its 1,200 units sold out by 6am, despite stores across Tokyo apparently only putting the machine on sale from 7am. Ken Kutaragi and others officials chose Yodobashi's Akihabara and Bic Camera's Yurakucho centres for the official countdown event.
In Akihabara, the lottery kicked off. People were anxious to know if they had a winning ticket and also if their number would get them a 60GB unit, not the 20GB version. The 60GB pack was the model desired. In places like Ikebukuro or West Shinjuku, coming at the end of the queue meant getting a 20GB pack. People in front were given paper to fill so they could select the desired model of PS3, games and accessories.
The PS3 was sold out in Japan before sales actually started.
Queues were closed as the number of people queuing matched the number of units delivered to the store. No date was confirmed for the next shipment. As for the games, stores acknowledge the line-up was far from stellar, and this worked in favour of Ridge Racer 7, certainly the most reliably bankable launch title. On average, buyers spent a little more than 70,000 yen (EUR 463 / GBP 311). Rapid shortages of some accessories indicated low stocks of hardware other than the machine itself.

What it's all about.
Real problems did not wait for the machine to go on sale. The police had already been in action in Akihabara the day before. A few cases were reported of units being stolen while the trucks were delivering precious shipments to stores.
It is too soon to evaluate any technical issues the PS3 is facing as users are exploring their new acquisitions. SCEJ has already posted an online database with the details on each game. Most of the PS2 online games seem not to work properly on the machine - Final Fantasy XI, Front Mission Online and Nobunaga Online most notably. Even Gran Turismo 4 is experiencing troubles. SCEJ indicates that those issues should be fixed with patches soon. Some users are already reporting PS3 games freezing during play and some other technical issues.
Handicapped by the limited number of units available, the PS3 launch may not have been the huge success the PS2 was. But all the stores are happy that the machine is now out there. This is, and will remain, an incredibly important event, if a low-key one.
We'll be bringing you news from the US PlayStation 3 launch on 17th November, where 400,000 units are confirmed for retail. See you then!
You may also like...
-
Happy Action Theater Review
-
ModNation Racers: Road Trip Review
-
Motorola Xoom 2 Tablet Reviews
-
Sony confirms PS Vita 1st Party digital only game prices
-
Call of Duty: Black Ops has best game ending ever, says Guinness World Records
-
Mass Effect 3 Demo: The First 20 Minutes
-
Sony explains PlayStation Vita game price strategy
-
Why Devs Owe You Nothing
-
DICE working on multiple Battlefield 3 fixes
-
3DS Ambassador Super Mario Bros. game updated
-
EGTV: Eurogamer playtests PlayStation Vita
-
Halo 4 Master Chief action figure flaunts new suit design
-
Rockstar mulling LA Noire 2 development
-
Tim Schafer: publishers aren't evil
-
The Witcher 2: Enhanced Edition Xbox 360 trailer
-
Apple begins Foxconn factories inspections
-
Mojang: no plans for Minecraft on Vita
-
App of the Day: Monkey Bump
-
Face-Off: Final Fantasy 13-2
-
Digital Foundry: PS3 Skyrim Lag Fixed?
-
Who Killed Rare?
-
UK Top 40: Kingdoms of Amalur: Reckoning beats Darkness 2
-
Fallout: New Vegas dev asks fans what game they would like it to Kickstart
-
Sony's $50m Vita marketing campaign targets PS3 owners
-
Activision: games are relationships, "brands in people's lives"









Comments (130) Latest comment 5 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
It is as I feared. :\
But why am I bothering? I won't so much as see one before March.... *shrugs*
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
That's the spirit!
Comment below viewing threshold Show
So when is the real launch date?
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
The March launch will be postponed by at least 3 months.
Comment below viewing threshold Show
"Some users are already reporting PS3 games freezing during play and some other technical issues"
PS3 is teh Brok3n!
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Quickest sales of 80K units ever?
(For comparison reasons, I use 80K, but was 80K confirmed?)
Comment below viewing threshold Show
Comment below viewing threshold Show
It could be just rumours. Or people playing without applying the patch or something
Comment below viewing threshold Show
Comment below viewing threshold Show
And sonys batterys explodes and now ps2 onlinegames wont work on ps3 and sometimes it freezes, and how long will it work until it wont read discs anymore?
i would buy xbox360 or nintendo wii or both
Comment below viewing threshold Show
Comment below viewing threshold Show
Oh, and I see the Chinese are in there getting as many units as they can...that might mean that my living in China this year might actually work in my advantage.
Line up, Euro-saps! Which of you poor wretches wants me to get them a PS3? A handling fee of about 300 quid seems reasonable...
Comment below viewing threshold Show
Nothing will be revised because Sony never admit to any defects
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Why are people surprised that there would be problems.
I DID know from the begining that ps3 would have problems like PsOne and PS2 so we arent surprised
Comment below viewing threshold Show
Comment below viewing threshold Show
Would you rather wait till Monday? 3 days after the Japanese launch? To hear about something which is old news?
Didn't think so.
Retard
According to the Bible anyone working on a Sunday should be stoned to death. I fully support this.
Yeh... ok. >_>
Comment below viewing threshold Show
Pray that you get hit by a bus.
Comment below viewing threshold Show
Comment below viewing threshold Show
Uh, anyway: There are not nearly enough exclamation marks in this thread! More exclamations!
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
A tad scary.
Comment below viewing threshold Show
Folks I want to buy a JP PS3 in the future but I live in Europe so I can't import anymore!!! This isn't happen' man!!! This can't be happenin' man!!!!!!
http://ww w.petitiononline.com/doa4ps3/pe...
Comment below viewing threshold Show
Comment below viewing threshold Show
I seem to be one of the lucky ones,who managed to get one on launch that's still working fine now,but I can't help wondering if it's sitting there like a ticking time bomb,ready to blow on Dec 10th when my friggin warranty's up :/
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
High percentages? The numbers were below average. Why do people keep going on as if all the launch 360 consoles were fooked? they clearly were'nt, and it was the loud minority of customers who did have problems that made it seem that way. I did need my Xbox 1 serviced once during its lifespan (launch version), which only took a couple of days then worked fine right up untill I replaced it with the 360, and I was satisfied to only have the one problem. Sony themselves have had a pretty poor record with reliability though.
Anyway, as far as the launch goes.... it was always going to be a non-event, with so few machines available, I'm sure the US release will be the same (and of course the eventual Euro launch). It'll be interesting to read first impressions from the first people who have actually had to pay money for the PS3 (and not the gaming sites who get theirs to try out for free). Japanese gaming tastes are a little strange though (Ridge Racer?!!), so I'll wait to hear what the yanks think of it.
Comment below viewing threshold Show
Comment below viewing threshold Show
No, I don't know how, either.
Comment below viewing threshold Show
Yes, you will also be able to buy them through the yourpsp.com site.
Comment below viewing threshold Show
Jedi is just a little slower than most. He's a 'special' boy.
Comment below viewing threshold Show
Even MS admits problems with the first patch of 360s:
The company said that "standard and ongoing" analysis of its repair data had pointed to a large number of problems with a particular group of consoles that made up the initial manufacturing run.
"Returns for repair are coming in for a variety reasons and it's a higher rate than we are satisfied with," it said in a statement reported by The Mercury News.
Comment below viewing threshold Show
ps Can I get stoned on a Saturday or do I HAVE to wait for Sunday?
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
She's clever like that.
Comment below viewing threshold Show
Do you want a smack up the backside or something? Of course they sold out, only 80,000 freaking units were available!
/bangs head against wall
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
You mean after you called him a retard, because you obviously didn't get the sarcasm in his first comment ("A PS3 article on a Saturday? Will EG's Sony bias never end?"
Great posting style, no really.
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Although it was decided for me that I can't get one at the (global, paper) launch, it would have been insane anyway. I'll make sure not to get hardware revision 1 somewhen next year, possibly around christmas.
EDIT: Oh, and for the conspiracy minded: Harrison declined to confirm the March launch in Europe (GamesIndustry.biz), which is allegedly the most important market for Sony. Maybe they do indeed like us and try to not anger the European customer by buggy consoles and non-availability and so decided to wait until they got a proper version with enough supply until they launch around here?
Comment below viewing threshold Show
Comment below viewing threshold Show
'Resistance' is great, but I have to say, it's nothing that the 360 couldn't handle. In fact, graphically, 'Gears' is definitely a cut above.
Comment below viewing threshold Show
This happened a LOT for the xbox360, and a quick look on ebay today brought up 1340 ps3's for sale already. (Usually starting at $1,000 minimum)
Dave
Comment below viewing threshold Show
We got someone who lives in Japan to do this for us.
Comment below viewing threshold Show
"Would you rather wait till Monday? 3 days after the Japanese launch? To hear about something which is old news?"
I think a) he's mocking us and b) he's quite funny!
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
http://ww w.petitiononline.com/basw/petit...
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Am i reading that right are they talking about GT4 online or are they talking about GT4 the offline game?
I'm a bit miffed with the double standards of some of these games, FFVII Dirge of Cerberus's online mode has been taken out just for us Europeans. >_>
Comment below viewing threshold Show
Comment below viewing threshold Show
PWNTENDO.
Comment below viewing threshold Show
Ps3 will be cool, but no point getting hyped until the summer European launch
Comment below viewing threshold Show
PS3games might be region free but SCEI says that importing is illegal. I can't import anymore!!!!
Have you noticed what happened to lik-sang.com
http://ww w.petitiononline.com/basw/petit...
Comment below viewing threshold Show
Comment below viewing threshold Show
Yeah sure. They're using the Japanese as guinea pigs. They obviously just want to make sure that the european market that they care so very much about has the smoothest launch possible...
This isn't directed at you Chrononm4nnf4nm, but man I hate all this blind Sony love. I can't understand why everyone is getting so worked up about a console that by all accounts isn't that spectacular. Especially one that costs almost 200 pounds more than its nearest (and again by all acounts similar in performance) rival. (According to the 1up show some of the PS3 games actually look like barely decent PS2 games on a standard def tv!!! So hurrah for another 1000 out of the bank account)
So PS2 dominated. Get over it. Sony have been taking the piss so far, I've never been so dissappointed with so many lies after lies. If Sony wins this generation it better be because they start sucking all of our dicks (or vaginas) in apology for the god awful build up to launch.
Comment below viewing threshold Show
KK pissed not only on europeans but their hometeam japs now too.
Comment below viewing threshold Show
Don't worry, Sony already lost quite a chunk of market share.
1up, like most american sites, is pro-MS. Any exaggerated critics towards PS3 games should really come as no surprise. Just read their Gears of War review, they clearly state that although great, the game is far from perfect, and still give it a 10. Why? Because Microsoft's prestige demands it. "games looking hardly as good as PS2", bollocks. Only those who want to will believe that bullshit.
Comment below viewing threshold Show
its a bit shit tho, not much on the positive side, few people have one or are getting one. whats the feedback apart from whats reported so far?
have to say tho, maybe not for me. too much money and im outta work atm
Comment below viewing threshold Show
Does anyone care?
If idiots want to queue for hours to buy an overpriced console, let them.
Comment below viewing threshold Show
And what are stores supposed to do? Ask for passports in order to buy a console? Should we add "sumimasen. anata wa sankokujin dakara PS3 ja arimasen" (sorry. Youre a foreign dog so no PS3 for you) to the technotourists guidebook for Japan?
*Personally* I see that as a good thing since it shows that a market with 3 BILLION plus people is right on Japans doorstep. Sony might just have enough consoles for them by 2107
Comment below viewing threshold Show
Basically guy's you need to grow up and get over your misguided brand loyalties.
Do yourselves a favour and buy ‘Gears of war’ next Friday because it’s fucking cool and the best action game since resident evil 4. And then whenever the PS3 comes out get ‘Resistance’.
Comment below viewing threshold Show
Comment below viewing threshold Show
[link url=http://www.kotaku.com /gaming/top/foreigners-and-fights-ps3-jpn-launchs-dark-side- 214130.php
]http://ww w.kotaku.com/gaming/top/foreign...[/link]
Really interesting little piece.
Comment below viewing threshold Show
Comment below viewing threshold Show
But still: F**K UP GEEKS.
iwantadanish
Comment below viewing threshold Show
here's a fun one
http://cognit ivelabs.com/word_shoot.htm
Comment below viewing threshold Show
Comment below viewing threshold Show
But my wish did not come true
Also wish, also in vain, that people stopped blowing out of proportion in forums any reports of faults in new hardware.
You know? my good friend, who got a japanese PS3, said the battery in the sixaxis exploded, and that the HD picture has dead pixels, and all the Xbox and 360 games crash on it!!!
Comment below viewing threshold Show
...yes alright, I know.
Comment below viewing threshold Show
I also heard that the CELL doesn't have any clipping.
Comment below viewing threshold Show
/is gullible
Just spotted this on IGN: -
"Next, we ejected that disc and put in Gran Turismo 4 for the PS2, without changing any of the settings. We did managed to confirm one of the features from our Cross Media Bar segment in IGN Weekly 31, which is that the PS3 will pop up a logo as soon as you start a PS2 game, which enables the SIXAXIS controller to emulate a Dualshock. The game played fine with one quick race, but we also wound up adjusting the visual settings of Gran Turismo, pushing it to 1080i."
So does GT4 work on the bloody thing or not?
Comment below viewing threshold Show
Gears of War will never come out on the PS3. MS publish it, which means they own it.
Why not compare the games? Both are "big gun" console exclusives being released at the same time on opposing platforms. Do you have a problem with an Xbox 360 game eclipsing everything on the PS3, graphically?
Comment below viewing threshold Show
Only if that state of affairs continues
Comment below viewing threshold Show
Ha, ha! ... erm, no I don't. But we all know that devs get better with every game cycle on a platform. Therefore I think it's stupid to compare a first generation game (like Perfect Dark Zero, or Fantavision) with a more advanced one.
We all know the differences between both platforms will be very small. But the fact that game X has more detailed textures than game Y says absolutely nothing.
I like Gears of War, I've played it, and yes it's plain gorgeous at times. But the environments are very static compared to other games (miles away from something like Black) and smaller than those of Resistance. It doesn't support 40 people deatmatches, it's gameplay design its more simple, and it's been in development for FAR longer than Resistance. So?
To make it clear: I'm not defending PS3. I'm not talking about platforms at all. MyPointIs that saying "OMG Gears of War ROCKS, PS3 is OWNED" it's plain s t u p i d.
Comment below viewing threshold Show
http://ww w.petitiononline.com/basw/petit...
Comment below viewing threshold Show
So you want to compare it to a game that had a full year less development (because the ps3 games have been in development roughly the same time as the 360)? I think that it is very normal to compare R & GoW. The point is, GoW doesn't look as good because of the 360, it looks as good because it runs on the U3 engine. When UT2k7 runs on the ps3, it will look just as good or possibly even better.
The point is, U3 engine is simply one of the best engines out there and there are very few who can get up to the same level. It has nothing to do with the game itself or the platform.
Comment below viewing threshold Show
Thats a porky.
Comment below viewing threshold Show
Comment below viewing threshold Show
<a href=http ://uk.ps3.ign.com/articles/745/745439p1.html>PS3 Backwards Compatibility Issues</a>
Gran Turismo 4: The screen may freeze following the title demo.
Here's an interesting bit.
Some problems, including those for Ace Combat 5, Oz, SOCOM and so forth, were fixed with the System 1.10 update. Sony still lists those problems in the database.
Sony were damn quick to solve some B/C issues already. o_O
And...
Games that use the hard disk will currently not run. The problem is that the built-in PS3 hard disk cannot currently be used as a PS2 hard disk. We haven't tried it out ourselves, but this means games like Final Fantasy XI and Nobunaga's Ambition Online won't work.
I must admit that the Virtual Memory card sounds like it's as much a bitch as the physical PS2 memory cards. :s
Comment below viewing threshold Show
Other backwards compatibility problems will also, hopefully, be fixed in future updates. It's doubtful that the PS3 will every be fully backwards compatible, though, as even the slim model PS2 doesn't play back some PS2 titles properly.
There are PS2 out there that don't play all PS2 titles? This is the first time I am hearing this.
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Comment below viewing threshold Show
Nevertheless I find it rather strange that various games simply freeze or seem to have timing problems. I have no idea what the exact architecture of the PS2 looked like, but if the main hardware is the same and built-in in the PS3, what is causing those problems?
Comment below viewing threshold Show
It's more practical than that, it's a sort of guarantee that the product will have a minimum level of quality. A company's brand alone can be worth literally billions, so it's in their interests to make sure the brand doesn't get spoilt with inferior products.
Which would you trust to taste better and be safer: no-brand value fish fingers, or branded Findus fish fingers?
Comment below viewing threshold Show
Nice idea, shame it doesn't work like that. Anyone who buys an expensive product because of the brand name alone is a fool.
Comment below viewing threshold Show
'It's certainly disappointing that the PlayStation 3 is so far behind the Xbox 360 game. Framerate issues are apparent at every other turn, and the lack of online play really hurts. Project 8 is a worthy game to pick up, just preferably not on this system.'
Oh dear
Comment below viewing threshold Show
Comment below viewing threshold Show
/looks into crystal ball and sees PStuds defending hardware failures whilst hoping no-one remeber their attitude towards the 360 ones.
Comment below viewing threshold Show
You're taking things to an extreme there.
For example, would you really buy dirt cheap no-brand medicine from the back of a van rather than expensive branded medicine from a well-known pharmacists? If so, you're the one who's a fool.
If I buy unbranded accessories made in Hong Kong for my phone from ebay, and they're nearly always cheap rubbish that breaks far more quickly than branded accessories bought in a real shop.
Comment below viewing threshold Show
...The overstraining of this metaphor therefore shows that monkey-ken-wizard is essentially right, there's no point in thinking of either X360 or PS3 being more reliable or trustworthy at this stage, as we just don't know how they compare in practice yet.
*for those unable to think straight, McCain fishfingers are a work of fiction; any similarity to real fishfingers, living or dead, are 76% butter.
Comment below viewing threshold Show
OMG The new Findus Cod Steak is clearly going to have better breadcrumb coverage than the lousy McCain Cod Crumble. You're such a moron, I have a friend that works for Findus who said that the FCS not only has more breadcrumbs, but is 24% tastier. Can't afford it? Get a job noob.
Take a long hard look in the mirror fanboys.
Comment below viewing threshold Show
Comment below viewing threshold Show
My Playstation username is DJmizuhara is anybody wants to add me.
Comment below viewing threshold Show
Now we just have to work out which one is which out of Sony, Microsoft and Nintendo.
Comment below viewing threshold Show
[link url=htt p://www.hardforum.com/showthread.php?t=1119977
]http://ww w.hardforum.com/showthread.php?...[/link]
Quite a cool way of looking at it.
Comment below viewing threshold Show
[link url=http://ww w.hardforum.com/showthread.php?...
]http://ww w.hardforum.com/showthread.php?...[/link]
Quite a cool way of looking at it."
Thats crazy that must be fake surely?
Comment below viewing threshold Show
Comment below viewing threshold Show
And it IS true about the PS3 has a lot of "bottlenecks" in it's hardware. This is what I've been told from a PS2/PS3 coder. Each "section" on it's own is extremly powerful but how they work together is where the "bottleneck" happens.
Comment below viewing threshold Show
This is actually a really bad analogy. Branded medicines are incredibly over-priced to the point that developing countries are campaigning to be able to make geneeric versions of drugs which are affordable. The pharmaceutical companies effectively operate a cartel to keep prices high.
There are many cases where the point you respond to are vaild. For exmaple, unbranded breakfast cereals and cleaning products are often made by the same companies which make the more expensive brand (e.g kellogs, persil). The reason the branded products are more expensive is because of the advertising costs associated with maintaining the brands profile in the marketplace.
Comment below viewing threshold Show
PS3 disassembly.
[link url=http://www.youtube.com/watch?v=aHS07EFGZ3g&mode=r elated&search=
]http://ww w.youtube.com/watch?v=aHS07EFGZ...[/link]
Check the side links for the other 3 parts.
Comment below viewing threshold Show