Sony and VH1 Game Break (presumably some sort of television show) are giving away a giant LocoRoco.
Yes, that one.
He/she/it's about three-foot tall and inflatable, and will make your life infinitely bouncier and happier, as, by the way, will I.
To win, the idea is to make a picture of the LocoRoco in a place where you wouldn't expect to see them. Their suggestions are "riding the train" or "in a diner". Ours, surprisingly as "on Celebrity Love Island" and "Lewisham".
So obviously you should Photoshop something up and email a JPEG (250KB max) to email@example.com.
Apparently you need to explain yourself too in less than 150 words, and you must also send in a signed copy of the Materials Release Form by email or fax - basically giving them the right to use what you send.
First prize is that LocoRoco and a copy of the game, with t-shirts and "charms" available for runners-up, and you'd better get on with it as the closing date's September 18th.
LocoRoco is out now in the UK for PSP, so if you haven't flogged yours already give it a go.