£44.99 SRP for Xbox 360 titles

Actual, on-the-shelf prices of £39.99 minimum? Yikes!

It seems that £44.99 is the suggested retail price (SRP) for Xbox 360 games. Microsoft today confirmed that the standard edition of its forthcoming title Perfect Dark Zero will sport the higher-than-normal price tag - effectively signalling its intention to hike up game prices for the start of the next generation.

Microsoft also confirmed today that the SRP of the Limited Edition two-disc version would cost £49.99.

A poll of retailers revealed that even the most competitive stores will be charging around £39.99 for standard Xbox 360 games - much more than gamers are currently paying.

Historically speaking, SRP on console games is about £5 more than you can expect to pay if you shop around. The full SRP on current generation console games is around £39.99, although £34.99 tends to be the most common launch price in-store. However, an aggressive summer price war recently drove prices down to around £29.99 - or even lower in some cases.

That's not happening with Xbox 360 though, at least not ahead of launch, with most retailers stocking the likes of Perfect Dark Zero (standard edition) and Kameo: Elements of Power for £39.99 - presumably representing the standard discount - and £44.99 in other cases.

Worryingly, a number of third-party titles cost even more. The same retailers asking for £39.99 for PD Zero and Kameo want £44.99 for Ubisoft's multiformat titles King Kong and Ghost Recon: Advanced Warfighter, while others are charging as much as £49.99. Likewise Call of Duty 2 and Need For Speed: Most Wanted.

In other words, you're going to be hard-pressed to buy an Xbox 360 game without spending £40, and probably £45 in many cases.

Hypothetically speaking, then, you might be faced with this choice: spend £29.99 or £34.99 on the Xbox version of a new multiformat game, like King Kong, or pay £49.99 to play it on Xbox 360. The difference? On Xbox 360 it'll probably contribute to your Gamerscore, and it'll probably have high definition video modes. The Xbox version would offer those too, of course, except European Xbox 1s don't allow users to access the high definition video options. YAY THE FUTURE.

Comments (70) Latest comment 6 years ago

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  • lennon #1 7 years ago

    woop de do...

    Wasnt this the RRP for the last set of consoles as well?
  • Spanky #2 7 years ago

    Yup i distinctly remember holding off my purchase of an Xbox because the launch games were £44.99. I predict the exact same pattern for the next generation.
  • Zomoniac #3 7 years ago

    Hooray for having a girlfriend who works at Game! All games £35 or under.
  • Glitch #4 7 years ago

    lower the cost of games and you instantly become more appealing.

    I think they need to look at how well online games like Counter-Strike have done, the simple reason to CS being so big was that it was free and was actually updated.

    If they release games cheap and offer updates etc to always improve, they will get games with a massive user base which will allow income to flow in from other avenues.
  • TILT #5 7 years ago

    The normal retail prices of 30-40 EUR for games for the Nintendo DS certainly were a major factor in my decision to buy one. I also noticed that my willingness to buy a game increased higher than proportionally with decreasing price. So I presume they could get more money out of me by focusing on a lower price point.
  • Teeth #6 7 years ago

    yeah TILT but that's always been the case for everyone. It's just that nobody does it for some reason.
  • red_shift #7 7 years ago

    i love eurogamer :)
    i dont tihink its going to happen, online shops will sell games for cheaper anyway.
  • JonFE #8 7 years ago

    How much does this "translate" to euro ? Do you have a direct quote for the euro price as well ?
  • Lothar Hex #9 7 years ago

  • freedumb #10 7 years ago

    39.99 isn't too bad is it? Just beacuse prices have gone down recently, I thought it was the standard. 44.99 and 49.99 isn't good, but I remember some N64 games that cost that much, like the original Pefect Dark.
    Edited by 1 at 07/09/05 @ 12:46
  • SFA_AOK #11 7 years ago

    What FUD.

    Next-gen games are going to be more expensive than present-gen games? SHOCK AND AWE!

    Come on, prices of games fall over a console's lifespan, it's just part of life as an early-adopter.
  • smelly #12 7 years ago

    If you buy a console on launch.. then you're a spanner.

    'nuff said.
  • erictheking #13 7 years ago

    IGN have stated a US launch price of $49.99 for the deluxe version & $39.99 for the normal version of PD. If MS didn't do a straight price conversion with the console why would they with the games?
  • Mr_Whacker #14 7 years ago

    I remember them charging £45 pounds for a lot of earlier PS1 titles. Never did that any harm.
  • TimN #15 7 years ago

    If you use 1.6 as a conversion rate than the 40 pounds are 65 euro's. Which is about the same price as we in "euroland" now have to pay for a current gen game. So next gen games will probably we around 70/80 euro's here, which is a pretty steep pricepoint. Guess I'll keep importing from the UK.
  • Lex #16 7 years ago

    Play.com will be getting all my business. They seem to have a flat rate of £39.99 on all their 360 games. I can live with that. Many of the other major online retailers are asking for the full whack £45-£50. What's the incentive? I can go down the high street and pick it up for that price. My regular online retailer will be losing all my business because they want the full price tag. No way.
  • tengu #17 7 years ago

    PS3 games will be free and delivered to your doorstep by magic pixies.
  • ecureuil #18 7 years ago

    This is no problem. If you rush down to GAME to buy it the day it comes out for the top price, it's your own fault for being so stupid. It's not hard to find games for cheaper than the RRP. I'll be buying most of my Xbox 360 games second hand for considerably less than £44.99, and I suggest others do the same.
  • Shivoa #19 7 years ago

    Yep, Xbox1 launch games started at that price.

    The really retarded thing is in the US the SRP is the same for the next gen for all official MS releases so we're definitely still being screwed in Europe, even if not on the hardware this time. And as this is an official price announcement then it looks unlikely this is just a clerical error or retailer greed. Time to write some angry letters to MS, claiming to be from other countries in Europe (they know the Xbox1 did very well in the UK so probably don't care that much), asking why exactly their new attempt at balanced international pricing isn't reflected in their software releases. If we saw street prices of £30-35 for official MS releases I can guarantee you the other publishers would quickly drop their £50 SRP idea damn quickly.
  • Derblington #20 7 years ago

    EA are joking surely? They get enough flak for putting out upgrades every year at £30!

    Taking the Xbox and 360 King Kong example - do you think that the xbox version won't play on the 360 in order for you to pay the inflated price if you want to play it? Because that would blow.
  • #21 7 years ago

    " If you buy a console on launch.. then you're a spanner.

    'nuff said. "

    Not everyone works at McDonalds son , WOW so the next gen release titles will cos the same as the current/last gen release titles. Damn just because the console is so amazingly priced you where expecting cheaper software too? Poor MS they give an inch and the paupers expect to take a mile , tsk.
  • lennon #22 7 years ago

    £35, £40, £50 doesnt bother me. If its a game I want then I will get it. What I wont be doing at the top end of those prices is impulse buying which I currently do and which accounts for 90% of my games collection. I dread to think how much I have spent on games over the last few years :)
  • KreyAtiv #23 7 years ago

    Well, hopefully the price of games in €'s will be similar to that in $'s.
    Seeing as the console is around the same price in €'s as it is in $'s.
    Nothing new here about forking out near €60 for a game depending on how high profile it is. The DS games are priced at €45. But again, depends on where you shop and the game. Or if you can wait for any of the new next gen games to appear in the "Previously Owned" basket. Personally, I'll wait to see the pricing of the games before considering getting the 360.
  • captain-future #24 7 years ago

    never. will. I. pay. this. price.
  • PES_Fanboy #25 7 years ago

    I remember paying £65 for a SNES game in about 1992ish, so by the same twisted logic, I could write an article on a website saying that games are much cheaper.

    I also remember paying £2.99 for my Commodore 16 titles...
  • asandbrook #26 7 years ago

    As many have already stated - this is fairly par for the course and the fact that Play.com, for example, have already got a flat rate of 39.99 for their 360 games then this isn't that bad a scenario. The people who only want to pay those sub-£30 pre-owned prices will never in a million years be early adopters so they might as well quieten down and sit tight. I 'spose the best idea is to shell out on a title that you know you're going to get serious longevity out of...my thinking is Elder Scrolls: Oblivion...and then by the time you've finished that (if at all - it's going to be ridiculously long) the games will already be on pre-owned/Ebay etc...
  • HarryB #27 7 years ago

    it always drops, just like the console price, they just need some revenue back at the launch give it 6 months for a small drop to happen and maybe a year for it to come closer to what we are used to
  • trevd72 #28 7 years ago

    plenty of renting and buying off ebay for me then. I will buy my first two games from Play.com but after that I doubt i will be paying £50 for a game on release day. then you have the pay for content on top off that when its a Live! game.

    Are the arcade games still going to be around £8?
  • bivith #29 7 years ago

    No, they aren't The Sun. They are the Daily Mail.

    "Worryingly" indeed! LOL

  • PES_Fanboy #30 7 years ago

    I remember baulking at £4.99 games, even though they came in bigger boxes. I suppose the average price for developing a game in those days was £11.80, and now it's 2 million squid or something, so those days won't be back...
  • trevd72 #31 7 years ago

    question is, do we get more gameplay for our money......i think this question may be irrelevant.

    Is all of this extra money really going to the graphic artist. I remember talking my dad into paying £70 for Quest for the Rings on the Videopac in the early eighties....with inflation thats gotta be around £130.
  • Tyronne #32 7 years ago

    I certainly wont be paying this kinda price for a game,infact the last time I paid anything close to this kinda price was when I bought wing commander 3 or 4 and that was ages ago.
  • bootsy_NL_30 #33 7 years ago

    "yay the future" .......and it was almost well written.sigh,I hope Eurogamer doesnt start putting plastic personality like this into all their articles.

    and sorry but "yikes"!? isnt that an exclamation that would probably be better suited to a 1960's episode of Batman?
    Edited by 1 at 07/09/05 @ 15:10
  • mr_chiquita #34 7 years ago

    As someone mentioned didn't gmaes like Street Fighter II and StarFox cost £60 cos they had extra gubbins in the carts?

    With inflation that must be getting on for like £80.

    I can't work out why loads of sites are reporting this like it some sort of shocking new thing? Console games have had a standard RRP of £39.99 for years. It's only after the "Platinum Collections" start hitting the shelves that prices come down.
  • del_86 #35 7 years ago

    "I find it hypocritical of Eurogamer to put a negative view on MS's game prices (when Sony's more expensive blu ray will no doubt be cost more) "

    I can't agree more.
    All the articles i have read about programming for the 360 indicates it takes more effort/time/money to produce games for it.
    As for using King Kong as an example - bullshit.
    Why not say.....Crikey, if you buy PG3 for the xbox 360, your getting a racing game that will make you go hard down below it looks so good, is supported by the develpers with online competitions and will keep you busy for months.....
    We will even let you watch other people race on Gotham TV - NOT available on the xbox or other consoles.

    Anyway, if a game is good enough then you will pay the money.
    I'm still playing Pro Evo over live at least twice a week, 11 months after i bought it - how much does that equate to re quality gaming per hour ????

    If even some of the games play 1/2 as well as they look then any xbox360 owner will be happy.

  • #36 7 years ago

    If i actually beleived that I would have to pay £45 for the average next gen game (regardless of what system it's on) I'd simply put it down to inflation. I'm certainly not encoraging it but i mean haven't game's price's been £30 - £50 ish for around ten years or more? So if i gets a little more expensive as time goes on surely that's to be expected,although i still reckon these are just launch price's as others have said.
    Whatever does inflation even count as 'news' ?

    Edit - Looks like chiquita got there first :)
    Edited by 1 at 07/09/05 @ 15:47
  • #37 7 years ago

  • Xerx3s #38 7 years ago

    "Hooray for having a girlfriend who works at Game! All games £35 or under." - Heh, even better when you have supplier acces, a psp for 199 € (ex.) anyone?;p
  • Vin #39 7 years ago

    Bollocks to this next gen thang. It's not worth the investment, and the love for my SP and Xbox should hold me well into the end of next year and beyond.



  • smelly #40 7 years ago

    vin - you talk sense mate. Anyone who buys a next gen console at release is a plonker with more money than sense.

    Wait a year.. there may be better games by then.. Or even one of the other consoles will be out and tempting you more. Either way, it'll be cheaper, as will the games.

    Console and games will always be more expensive while there is no competition from the others. Which is one VERY good reason (the fanboys seem to miss) that having an overall winner to the console "war" is a VERY bad thing.
  • Bates #41 7 years ago

    Hmm, you'd have to be pretty dumb to jump onto the bandwagon of the next gen from day one, especially when they're pulling price hike bullshit like this with it.

    It's no wonder Microsoft are rushing out the next gen, they're eager to catch all those insecure fanboys who've had their noses put out of joint by the PSP who'll take any new piece of hardware they can lay their hands on so as not to be 'behind' their 'enemies'.

    Fools.
  • HODhanshi #42 7 years ago

    Still a bit high, it will go down swiftly though, then again, Microsoft are releasing the Xbox 360 before any other console is released, so we 'have no choice' I guess.
  • captain-future #43 7 years ago

    lavalant: I also paid £65 for street fighter 2 turbo on the snes.

    I payed 5 EUR in 2004 for it... maybe games get cheaper after a while ^^
  • statix101 #44 7 years ago

    No prizes for guessing why i'm gonna wait for a 360 with fitted mod chip then.

    £40-£50.....fuck off

    No game on ANY console should cost more than £29.99
  • kentmonkey #45 7 years ago

    To all the people saying you're happy with the prices, do you also go walking round Curry's when buying a TV saying "nah mate, that tele is far to cheap at £500, I'd be happy to pay £600".

    I just don't get it, why basically tell company's that you are happy to pay more for something, that's why they then increase it. Then hearing that you're happy with £50, they'll increase to £60, then £70 and so on until they push it as far as they can and then drop it by a few pounds to look good again.

    Think about it, next time you buy a pint, tell the bartender that you'd be happy to pay 50p more and see him snatch your hand off.

    Me, I don't pay full price for any game ever any more. I always wait for a reduction/sale or pre-owned title to come available. I can't afford the prices they charge now (and to the twat that came back to another poster with "well we don't all work in McDonalds" neither do I, I just have something called a mortgage and a family which is costing me a fortune) so I have to shop around for cheaper online discounts, kind forum members who pick me up a cheap 2nd hand copy here & there (cheers Kdsh7) and swapping/pre-owned. I wouldn't be prepared to pay more for a game and certainly wouldn't go shouting from the rooftops that I would be either.

    Hey Asda, stop rolling prices back, roll them forward I'm happy to pay more!
  • Furbs #46 7 years ago

    Funny you say that...when I was looking for a new TV, I was conscious that I didnt want to pay too little for one. So for hardware, the price is less important to me, I'd rather pay that little bit extra with no compromise. More than £35 for a game though? No thanks - unless manuals get back to being Microprose quality.
  • kentmonkey #47 7 years ago

    Furbs wrote: "Funny you say that...when I was looking for a new TV, I was conscious that I didnt want to pay too little for one. So for hardware, the price is less important to me, I'd rather pay that little bit extra with no compromise. More than £35 for a game though? No thanks - unless manuals get back to being Microprose quality.

    I think that's fair enough Furbs, hardware is different as you say and you always want to get the best you can for the money you have available so that it stands less chance of breaking down etc. etc.

    However, my point was more that if you found a TV for £2000, or £200 and that was the one you wanted, you wouldn't go go shouting that you'd be happy to pay more than that...would you? I hardly ever agree that I'm happy to pay the original price, you'll be surprised what they'll knock off/throw in even in places like Currys if you're prepared to ask (and no that doesn't mean useless extended warranties, more money off for "that bit of damage that isn't actually there" or extra bits and bobs like scart cables, batteries etc. etc. which add up)
  • kingmob #48 7 years ago

    Maybe I'm missing something here but...

    Ps1 at launch £300, games £35-40
    PS2 launch £300, games £40
    Xbox launch £300 (for a little while) games £40

    sensing a pattern here?

    As far as I'm concerned the console is £20 cheaper than I was expecting and the games are a fiver cheaper than I was expecting. If you don't want to pay that then fine, but quit bitching at the people who actually are prepared to pay the going rate for new technology.

    When exactly did retardation become the norm round here?
  • brombeer #49 7 years ago

    A long time...a very long time...
  • Markusdragon #50 7 years ago

    And thus my choice to spend more time with my Dreamcast is justified. Mmmmm, Dreamcast.
  • smelly #51 7 years ago

    "if you have the money then why not buy something you really want. "

    1. How do you know you REALLY want it, when no-ones seen games running on final hardware yet?!? Let alone know what the release games are!!

    2. Dont come crying on message boards when the price drops very quickly (like it did last time.. and everyone moaned cried and sulked on every board known to man!!)


    "If you don't want to pay that then fine, but quit bitching at the people who actually are prepared to pay the going rate for new technology. "

    I will bitch, because if idiots are prepared to pay that price and do go out and spend it.. that will mean they wont come down to a sensible level, and the rest of us (who are prepared to wait) will have to pay the extra costs!

    Edited by 1 at 07/09/05 @ 20:22
  • statix101 #52 7 years ago

    "Also I have to reiterate a point I made several months go when EG printed a similar article; next gen games are going to be bigger, more detailed and more complicated than current generation games. They thus require more people, more equipment and more time to make. In other words, they will be more expensive to make. It's not unreasonable then, that they should cost more to buy - companies have to recoup the development costs somehow! "

    But that wont stop the likes of EA releasing their usual shovelware mediocrity.....with an annual refresh.

    better technology dosent mean better games....only 1 game in 10 genuinely pushes new boundries, the remaining 9 will just be the same old same old


  • kentmonkey #53 7 years ago

    Kingmob wrote "When exactly did retardation become the norm round here? "

    When you started coming here perhaps?

    Why not try addressing my points, rather than name calling and then perhaps us and others that raise valid points against your argument, might take you a little more seriously.

    "Maybe I'm missing something here but...

    Ps1 at launch £300, games £35-40
    PS2 launch £300, games £40
    Xbox launch £300 (for a little while) games £40"

    Yes, yes you are. Read the article again, they're suggesting £45-50 rrp, £50 in a lot of circumstances.

    Edited by 1 at 07/09/05 @ 20:41
  • Celeborn #54 7 years ago

    Sonic 3 and the original FIFA were both £50 when i bought them for the Mega Drive soon after release

    *ahem*
  • PES_Fanboy #55 7 years ago

    Anyone who buys a next gen console at release is a plonker with more money than sense.

    Wait a year.. there may be better games by then.. Or even one of the other consoles will be out and tempting you more. Either way, it'll be cheaper, as will the games.


    Of course, if the 'plonkers' didn't buy the thing on release date, you wouldn't get your better games, or your discounted console in a few months, would you?
  • Les #56 7 years ago

    If nobody buys it, it'll become dirt cheap. And then it becomes expensive as a collector's item...

    But there's no $%$#ing way I'm gonna pay GBP 45 for a game.
  • DB2k #57 7 years ago

    N64 games were 50-60 quid.

    45 is still a lot though considering the market size. I understand they can cost a lot to make.. but thats a lot of cash for something that might be rubbish, or that you can finish in 6 hours.

    As for the comment about only plonkers buying on release date... you would too if you weren't poor :p
  • redd #58 7 years ago

    they are cheap considering the prices of gba games... erm.
  • penhalion #59 7 years ago

    XBox launch was RRP 44.95. Games didn't sell well at that price so then it went down to 39.99 for AAA and 29.99 for the rest of the pack with 19.95 for budget.

    Whats the betting 360 will go the same way as will PS3.

    I know I for one didn't buy jack at 44.95, not even Halo or Halo 2. Technology gets better and cheaper as time goes by. I can wait for cheaper I guess
  • 3william56 #60 7 years ago

    How much do you want to bet they'll drop the price just as the PS3 hits the shelves?
  • Scimarad #61 7 years ago

    Hmmm, I imagine how this thread would look if Sony were charging £45 per game...
  • spidermanalf #62 7 years ago

    Has everyone forgotten Snes/megadrive/N64 games.

    I cannot believe all this harping on about 39.99 for a game!

    I remember going to my local game shop (before you could buy games EVERYWHERE, and had to go to little shops) and handing over 65 quid for SF2 Championship Edition on release.

    Virtua racing on the Megadrive was 70 quid in HMV!

    39.99/44.99 are OK prices, just make sure you read loads of reviews and get the ones you think are going to be great, or get them from Game so if you do not like them you can tale them back.

    In a year or so (or when PS3 is released) games will be reduced in price anyway, and it won't be long before they have platinum collections and things like that.

    And 39.99 is only about 7-10 quid more than you are paying now. It would be great if they released games at 29.99 but until there are loads of consoles out there, and they sell more games its not going to happen.

    Right thats off my chest. Back to sleep now!

  • Gouki #63 7 years ago

    another bit of stunning news then
  • pjmaybe #64 7 years ago

    So, no different to the original retail price of Xbox 1 titles then?

    1st hope - the thing is region free (cheap imports, get games earlier)
    2nd hope - the games drop in price very sharply. Odd that the 360 won't in fact be competing with sony's next gen console from the outset but may well end up competing with the PSP for sales.

    Peej
  • Kafeen #65 7 years ago

    39.99 isn't too bad is it? Just beacuse prices have gone down recently, I thought it was the standard. 44.99 and 49.99 isn't good, but I remember some N64 games that cost that much, like the original Pefect Dark
    The N64 used cartridges, they're always more expenvice to make. It put alot of developers off making games for the N64 because of the cost involded.

    The XBox360 used regular DVD's though, they have no excuse for such high pricing. The PS3 it would be understandable due to the use of Blu-ray, if they 360 had gone for HD-DVD instead then fair enough. But £40-50 for a 30p DVD? Someone's making some nice profit somewhere.
  • w00t #66 7 years ago

    Erm... there's slightly more factors than media cost involved...
  • #67 7 years ago

    Well then hopefully kafeen that extra cash will go to the developers who will in turn have more money to give us bigger budget games.
  • smelly #68 7 years ago

    Im just going to sit back and laugh at the idiots who are pre-ordering one without even knowing what the launch titles are, nor seeing any games running on final units.

    Thanks all.. you're providing me with great entertainment! :-)
  • #69 7 years ago

    Well atleast when we pass McD's and see a boy with wanton sadness in his eyes ( pining for a 360 he can't afford) inexplicably laughing we'll know it's you smelly.
  • Furbs #70 7 years ago

    Petay - didnt you say you'd consider buying a PSP when they were a bit cheaper and there were some games out that you liked? Nice self "pwnage".
  • Furbs #71 7 years ago

    Dont be stupid wasp, elitists never buy 10/10 games as they'd be far to main stream ;)
  • #72 7 years ago

    "Petay - didnt you say you'd consider buying a PSP when they were a bit cheaper and there were some games out that you liked? Nice self "pwnage"

    Not at all as there will be games I like at the 360 launch and the £279 is considered by most an extremely fair price,unlike that of the Psp. Just read the "psp - will you be buying one" thread. It's not about the money with me I just dont like the idea of being ripped off wether I can afford a psp or not.
    Edited by 1 at 08/09/05 @ 17:57
  • #73 7 years ago

    Lol wasp I'm sure he admitted to being a cock in an earlier thread...
  • chronom4n #74 7 years ago

    i have no real issue with games costing 44.99 with the games from the last generation costing in the region of £35-£40 (if i remember correctly) whenyou look at what things we as gamers are getting, then you have to look at it in context. When i play something like tomb raider on PS1, I think to myself, i cant believe that they made us pay for that stuff. OK, the gameplay was good, but when it comes to everything else, I wonder how on earth we bared to look at that stuff. Please, do not misunderstand me, i am not saying that i am a shallow gamer, far from it, but i think that in the context of what games offer us gamers today, I do not think that there should be much to complain about. At least little williams parents will be stopped dead in their tracks when they see the price of the next generation games. I hope that makes sense people.
  • Atari_Boy #75 7 years ago

    Games cost more to develop for now, teams are larger and the investment in technology and training is huge. £40 to £50 may sound steep but when you consider the increased development costs it shouldn’t come as a shock.

    PS1 Game, 5 to 15 people per team with 10 to 18 months development time.

    PS2 Game 15 to 30 people per team with 12 to 24 months development time.

    PS3 Game 30 to 100 people per team with 24 to 36 months development time.

    Add on top of that the risk that not every game will break even and it should be clear why the cost have to rise.

    …also I paid £60 for Aliens Vs Predator from HMV for the Jaguar, the game was excellent so I didn’t mind!

  • alpha-0ne #76 6 years ago

    i remember buying destruction derby and tekken for the ps1 at launch for 49.99
  • mash the x button #77 6 years ago

    Wanna buy a cheap motor?
    Well and truly done!
  • Carpathian #78 6 years ago

    Titles at steep price at launch.

    Wait and prices level off lower, even though every doom-merchant (official or otherwise) says they won't.

    Happens with every launch on every flavour of console.

    Patience saves you money. Simple.

    Next scandal ?