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Hospitals using Brain Training News

DS News by Tom Bramwell

7 March, 2006

Nintendo's Brain Training efforts have sold stupendous amounts in Japan - we all know that - but according to a report sourced by the Associated Press from Mainichi Daily News, it's not just the stupid children and anxious adults who are picking it up to find out whether their noggin's actually firing on all nerve structures: now doctors are recommending elderly folks in their care give it a go to help stimulate the mind.

Kyoto's Uchida Hospital, which runs a memory loss clinic for patients suffering dementia has apparently got hold of a load of DSes and copies of Brain Training - which is made up a lot of simple tests involving anagrams and sums and the like - and according to administrator Atsuko Uchida "they're almost always rented out".

The AP even quoted a 67-year-old patient, Isamu Shishido, who said he hoped the game would help him stop forgetting things like names and phone numbers so his daughter will stop making fun of him about it. "I don't want to end up some crazy old man. I want to play a little everyday before going to bed," he said, which sounds reasonable to us.

Nintendo's obviously using all this as an excuse to point out, again, that people of all ages like its Brain Training software and that its famous new strategy to try and appeal to existing games, disillusioned gamers and non-gamers all at once is working very well thank you very much. Indeed, since Kyoto's where Nintendo lives, you might even argue that it all smells a bit like a publicity stunt.

But hey, we're not going to complain about games that help people stave off the effects of old age. Apart from the serious benefits this sort of thing implies, it's a wonderful excuse to make jokes about certain colleagues who often phone up and say, "I've got to the station, but I can't remember where the office is." Like "Why did the business development director for editorial cross the road? Because he couldn't remember where Capcom is." Another day closer to the grave, readers. [For you anyway. - Ed]

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Comments: 1-12 of 12 in total

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AceMaCool
07/03/06 @ 12:21
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So now the DS is a miracle cure for Alzheimer's? Seems a bit exploitative to me.

Bad Nintendo!
Genji
07/03/06 @ 12:26
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In other news, the DS cures cancer!
Contra
07/03/06 @ 12:30
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I tought that was beer.
terminalterror
07/03/06 @ 13:01
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I first read that thinking of Trauma Centre: Under the Knife. Now that would be a bit more o_O
Tweakmonkey
07/03/06 @ 13:37
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Take that Daily Mail! :-D
Zuiyo
07/03/06 @ 13:37
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Looks like some Ninty execs hold shares for that hospital.

I'm making this up.
Razz
07/03/06 @ 14:04
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Sony's the badboy of videogaming, load of popularity, money etc...

And Nintendo are just.. just... amazing. ;_;

I love them.
Dr Strangelove
07/03/06 @ 14:14
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I concur Razz my little munchkin

/is trying to be ironic as you are clearly not "little"
Hunam85
07/03/06 @ 14:24
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Id rather have Theme Hospital on the DS rather than a DS in the hospital...
SuperGamerMatt
07/03/06 @ 19:19
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Nice news EG!
Scientist
08/03/06 @ 10:02
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There was a good article in the Guardian yesterday where several neurologists refuted Prof Kawashima's claims. Seems like Nintendo is beginning to master the art of spin.
Razz
08/03/06 @ 12:23
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Nintendo Labour FTW

Shigero Miyamoto = Tony Blair! o_O

Comments: 1-12 of 12 in total

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