Sony America is now showing a video demonstration of what you can do in the redesigned PlayStation Store.
The lovely Grace Chen walks us through the changes, the biggest one being it is no longer web-based so everything is more dynamic, much zippier and easier to navigate.
There is also word that the "coming soon" version 2.30 firmware update will include DTS-HD Master Audio output for Blu-ray videos.
This essentially matches the studio master recording bit-for-bit which, rather unsurprisingly, is a good thing.
Pop over to the official PlayStation US blog for a look at that video.