The new street-racing adventure is called ProStreet, and is heading to Xbox 360, PS3, PC, Wii, DS, PS2, PSP and mobile this autumn.
EA Black Box in Canada will be creating it, and it's back to the underbelly of the racing world we go, rubbing shoulders with Vin Diesel types at every turn. The graphics have undergone an overhaul and look suitably jaw-dropping, and the A.I. will also be much more aggressive and realistic this time around.
But the biggest changes come in the form of the "Autosculpt" technology, which will let you customise not only the appearance of your car, but also its performance. Plus every crash and bump you pick up will leave noticeable, lasting dents and scratches on your beautiful bodywork.
There's also what's being dubbed as, "a revolutionary online mode that will redefine the meaning of competitive social play".
It's one step closer to the deep-immersion goal EA covets, and it will probably sell by the absolute truck-load as usual.
"Need for Speed ProStreet accelerates street racing culture by providing the ultimate stage for the pursuit of supremacy," said Larry LaPierre, executive producer of the game. "This is a game about building the ultimate performance-tuned battle machine, taking it to multi-disciplinary showdowns all over the world and pitting your skills and reputation against the very best street racers."