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New "culturally British" test for games Comments by Johnny Minkley

17 June, 2009

Nothing to do with Nick Griffin.

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Vice.Destroyer
17/06/09 @ 10:11
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A culturally british game? Am I to take it that we are talking about the content of the game, rather than whether a percentage of the developers and other contributors are british?

What is wrong with giving firms whose head offices are registered at Company House a discount? Or am I being thick?
sneetch
17/06/09 @ 10:13
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Any WWII game where you're not relying on the Americans to save the day should qualify.
local_celebrity
17/06/09 @ 10:13
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I would definitely fail the Norman Tebbit test in COD4. I'm always supporting the Arabs and the Russians.
mingster
17/06/09 @ 10:13
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Main rule no. 1 should be do you employ british citizens that live in britain to make your games?

RobotRocker
17/06/09 @ 10:14
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It seems more like film where if its culturally relevant to British society and isnt completley set to a global audience.

Creative Assembly and Sports Interactive are going to be rolling in it.
Oh-Bollox
17/06/09 @ 10:17
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Any WWII game where you're not relying on the Americans to save the day should qualify.

None, then.
sneetch
17/06/09 @ 10:18
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@mingster
Main rule no. 1 should be do you employ british citizens that live in britain to make your games?

That would be an "actually British" test rather than a "culturally British" test. A game that tells a "British story" could very well be made by migrant workers, after all, integrating and accepting migrants is a very "British" thing.
Clive Dunn
17/06/09 @ 10:18
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Design doc for Chav 4: Drink Harder ! coming up.
AphoticCosmos
17/06/09 @ 10:21
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"evidence for a tax relief"

Yes you wankers, Canada's 5 years ahead of us here. Lets' have a quick review and push it through Parliament.
BigJonno
17/06/09 @ 10:23
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Colour me confused on this one. Would something like Fable 2 qualify? The Fables always struck me as very "British" games in terms of writing, humour and the "feel" of the world, as opposed to the majority of fantasy RPGs that feel very Americanised.
chrisjm
17/06/09 @ 10:23
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so virtua chav street stab IV could be developed entirely by the tax payer?
Chufty
17/06/09 @ 10:25
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Hopefully this will encourage more British game development. We traditionally make the best games in the world, and our talent pool is slipping away because there arent enough incentives like this.
optimusprym8
17/06/09 @ 10:33
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So Armed & Dangerous? Had Scottish accents in it.

GTA:London but not GTA4?

Fables are a given I would have thought.

FIFA titles..?

Imagine: Pop out miracles for more benefits
kangarootoo
17/06/09 @ 10:34
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Cue sci-fi shooters including futuristic bowler hats and horse drawn carts.
Doctor_What
17/06/09 @ 10:52
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Great idea: you get tax credits but no-one in America will understand the accents so you go broke. Genius.
schnide
17/06/09 @ 10:57
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Can you change the tagline on the very, very small chance that someone Google's him and thinks he's actually got something intelligent to say? Not censorship, just publicity suffocation.
dolphan
17/06/09 @ 11:05
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Fable would surely count. The status of GTA would be an interesting benchmark - sure, it's set in America, but it's always seemed like America seen through a slightly British lens. It would be a bit odd if one of the biggest success stories of British development didn't qualify.
Sunyavadin
17/06/09 @ 11:08
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I hope the GTA games qualify.

They may all be set in America, but the humour is most definitely from this side of the atlantic, as are many of the cast.
TheHitman
17/06/09 @ 11:09
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@BigJonno

I agree regarding Fable 2. It does seem a very 'British' game, and not just because it's set in Albion and features a lot of west country accents.

I think the criteria would have to be a little different for games than movies, at least to begin with. There is an international market for British films as the success of 'Lock Stock', 'Shaun of the Dead' and Mike Leigh and Ken Loach films show. Not sure it'd be the same for games.
sneetch
17/06/09 @ 11:12
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@BigJonno
Colour me confused on this one. Would something like Fable 2 qualify? The Fables always struck me as very "British" games in terms of writing, humour and the "feel" of the world, as opposed to the majority of fantasy RPGs that feel very Americanised.

Yes, Fable and Peter Molyneux's other games are very "British", mind you so Overlord is also very "British" despite coming from a Dutch company.

I wonder if the publishers can claim grants or if it's restricted to the developers?

@optimusprym8
So Armed & Dangerous? Had Scottish accents in it.

Team Fortress 2 would qualify too in that case.

FIFA titles..?

Erm, I don't think so, the licence from the Fédération Internationale de Football Association isn't terribly "British". :)
Goffee
17/06/09 @ 11:16
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Skinheads in every game, sorted. That'll make Miley Cyrus a great laugh
Dr_Wadd
17/06/09 @ 11:17
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So how quickly will be see a developer snap up the licence for a game based on "The Avengers"? Surely that would qualify as British enough.
mingster
17/06/09 @ 11:20
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To get tax relief it should be made in Britain by UK nationals.
Shouldn't matter whether the content is 'culturally British' or not.
dadrester
17/06/09 @ 11:24
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great!... useless cuntnuggets still haven't grasped that in order to make that GBP 4.034bn games must sell well abroad, particularly the US. If the criteria are anything like those the film council outline, there's little point.
sneetch
17/06/09 @ 11:33
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@mingster
To get tax relief it should be made in Britain by UK nationals.
Shouldn't matter whether the content is 'culturally British' or not.


It should be developed in Britain to get the tax relief yes, I personally don't think the "culturally British" thing should be that much of a factor either but the nationality of the people who make up the team should be pretty much irrelevant.

A company made up of UK citizens and migrants shouldn't be excluded from getting tax relief. The people working on the game will be in the UK, paying their taxes and spending their money there. A company will want to hire the best people for the job regardless of their passports, to penalise a company for not having a racist hiring policy would seem a bit dodgy to me.
IneptPercy
17/06/09 @ 11:34
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Grand Theft Chav?
DarthInsinuate
17/06/09 @ 11:45
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It's a shame that games like Burnout, House of the Dead: Overkill, and Pure probably wouldn't qualify.

At least it'll keep the forrins out of our games industry.
jiveguy
17/06/09 @ 11:54
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@dadrester
If it's done in a similar way to the film councils scoring system British developers could make a "culturally British" game while still having mass appeal. Points there are awarded not only on content (although half of them are) being British, but also for it being produced in Britain with British resources.
rhubarbandcustard
17/06/09 @ 12:01
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"Hopefully this will encourage more British game development. We traditionally make the best games in the world, and our talent pool is slipping away because there arent enough incentives like this."

You can guarantee that some tool would make the claim that the British make the best games.

Just like you can guarantee that some tool would make the claim that the British are the best at anything else you care to mention.

It isn't true. It never is. The British are uniformally shit at everything. So there.
CHAZBIGPOTATO
17/06/09 @ 12:02
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Gordon Brown = Sad face drawn on someones scrotum
RobotRocker
17/06/09 @ 12:08
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The sub header does make me think though

If I made a game called "Egg the fat nazi twat", would that be culturally British enough for tax relief?
LazyDan
17/06/09 @ 12:13
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I reckon you just have to localise the accents to British accents and dialogue to qualify. Which I'm all for - if we're going to get games months after the US for 'localisation' reasons then why the fuck do us in the UK never see it? Only casual games (EyeToy, Wii Fit etc.) are ever given British accents for PAL English (unless the voices were British to begin with - e.g. in corny British due to a fantasy setting) because apparently it's alright to alienate 'core' gamers.
X201
17/06/09 @ 12:13
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You heard it here first...

Assassin's Creed 3 to be set in Victorian Britain
kangarootoo
17/06/09 @ 12:37
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"A company made up of UK citizens and migrants shouldn't be excluded from getting tax relief. The people working on the game will be in the UK, paying their taxes and spending their money there. A company will want to hire the best people for the job regardless of their passports, to penalise a company for not having a racist hiring policy would seem a bit dodgy to me."

+1
kangarootoo
17/06/09 @ 12:38
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"You heard it here first...

Assassin's Creed 3 to be set in Victorian Britain"

That would rock... except for the notable lack of tall buildings of course.
MightyMouse
17/06/09 @ 12:41
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I lol'd.
dadrester
17/06/09 @ 12:50
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I reckon you just have to localise the accents to British accents and dialogue to qualify. Which I'm all for - if we're going to get games months after the US for 'localisation' reasons then why the fuck do us in the UK never see it? Only casual games (EyeToy, Wii Fit etc.) are ever given British accents for PAL English (unless the voices were British to begin with - e.g. in corny British due to a fantasy setting) because apparently it's alright to alienate 'core' gamers

play the UK version of forbidden siren on ps2 and say that! totally ruined the game. Admittedly it was completely down to very very poor voice acting.
SG
17/06/09 @ 12:55
#38
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I wonder if Rare of old would qualify then? Banjo Kazooie looked generically American but a lot of the in-jokes were British. Same goes for Conker (although ironically Nintendo were so retarded that they chose not to publish it in the UK and we had to rely on THQ... thank fuck for them!).
Edited 1 times, most recently on 17/06/09 @ 13:57
YourMessageHere
17/06/09 @ 12:57
#39
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"a game based on 'The Avengers' "

/preorders

Now where's my not-very-free-roaming peculiar-em-up The Prisoner game?
theiceman
17/06/09 @ 13:18
#40
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Stab Fighter IV or Chav Rider will become best sellers in 2010.
Mark my words
beckyh
17/06/09 @ 13:18
#41
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I think your tagline should be changed. There is nothing British about Nick Griffin that is worthy of a mention.
BigJonno
17/06/09 @ 13:20
#42
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"It isn't true. It never is. The British are uniformally shit at everything. So there."

While I'll almost agree with your "I think it's a joke, but God help us all if it isn't" comment, we do make some incredibly good games.
sneetch
17/06/09 @ 14:08
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@kangarootoo
"You heard it here first...

Assassin's Creed 3 to be set in Victorian Britain"

That would rock... except for the notable lack of tall buildings of course.


I instantly thought "Spring Heeled Jack". That would indeed rock. The buildings in London etc from that time are all tall enough.

If the game doesn't start or end with a big fight inside Big Ben I'll have a moanathon about it.

Edit: of course, I'm not quite sure who the assassination targets would be if it was restricted to Victorian Britain.
Edited 1 times, most recently on 17/06/09 @ 15:13
sneetch
17/06/09 @ 14:21
#44
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@LazyDan
I reckon you just have to localise the accents to British accents and dialogue to qualify. Which I'm all for - if we're going to get games months after the US for 'localisation' reasons then why the fuck do us in the UK never see it?

They obviously spend that time localising it into other European languages not English. Localising the voices into UK English would be a waste of time and resources and irrelevant to most people (especially those non-UK Europeans who end up playing the English version because they don't get a localised version) as for the most part it'll come down to a choice between god awful American voice acting or god awful UK voice acting.

Besides if the game is set in LA, for example, do we really need a bunch of mockneys wandering about? "Aa-righ guvnor! Gor blimey it's the bill! Apples and pears!"
RexRunti
17/06/09 @ 14:31
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Looking at the tests for films you can get enough points just for being a british company with british voice actors. Obviously they'll need to change the test for games given how many games are set in fantastical worlds. Fable II is a very british game for example but loses a lot of points because it's not actually set in the UK or have a character from the UK in the lead role even though Albion is clearly based on these fair isles.

Of course this only applies to games made in the UK so Overlord wouldn't count.
callum9999
17/06/09 @ 14:59
#46
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It's amusing how British people are quick to go on about how Britain is a rubbish, violent place to live, yet they choose to spend their lives living there instead of moving abroad...
teabagger
17/06/09 @ 16:27
#47
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So they're willing to support an industry on the condition it outputs games that could marginalise large parts of the global audience and therefore not be profitable? Great idea.
Ryze
17/06/09 @ 16:47
#48
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Ooooh - GTA might fall foul of this unless they set it in the UK!


THis is good for games, as we'll hopefully get more of them set in the UK as time goes on!
Zomoniac
17/06/09 @ 16:58
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FIFA titles..?

The FIFA titles made by EA Canada, you mean?
RedSparrows
17/06/09 @ 18:06
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'It's amusing how British people are quick to go on about how Britain is a rubbish, violent place to live, yet they choose to spend their lives living there instead of moving abroad... '

It's just a lazy trope of British popular discourse. Oo get me.

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