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New Battlefield turns to casual masses News

PC News by Robert Purchese

21 January, 2008

EA has announced it will be releasing a free Battlefield Heroes game in the summer.

Developed by series veteran DICE, it will be a cartoon-inspired war game powered by advertising and micro transactions. This is known as "Play 4 Free".

Aimed at the mass market, the game will offer a downloadable client, lots of character customisation and hours of shooting madness.

Its fresh art direction will help it stand out, too, just like Team Fortress 2 did last year. Oh, it looks quite similar. Perhaps it's just a coincidence like the Burnout Paradise cover image.

"There's something here for all types of players - be it our core Battlefield fans or casual gamers," said Ben Cousins, big cheese at DICE.

"With the new online model we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games."

Head over to the Battlefield Heroes site to keep up to date with its progress.

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Comments: 1-27 of 27 in total

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dllord
21/01/08 @ 11:46
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Yeah i think its just a coincidence that they look ALMOST EXACTLY THE SAME!!!! LoL!
eleven63
21/01/08 @ 11:48
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I was speaking to EA Oct/Nov last year about them supplying an on-line game for a website I was working with at the time - they had "something up their sleeve", but we could not agree an NDA - guess this is what they where talking about - shame I never got to see a demo.

It was discribed to me at the time as "South Park, with guns..."
smoison
21/01/08 @ 11:51
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Oh great , Dice the company that released 2 unfinished battlefield games before.

Who wants to bet this game gets released un finished, un polished and in a BETA stage like all of the other DICE games.
El_MUERkO
21/01/08 @ 12:02
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what amazing and unique art direction

Gurrah
21/01/08 @ 12:04
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Developed by series veteran DICE, it will be a cartoon-inspired war game powered by advertising and micro transactions. This is known as "Play 4 Free".

Team Fortress 2 - anyone?

EDIT:

I just took a look at the games website and there was this photograph of the 'Games for Windows' magazine with the Battlefield: Heroes guy on the front and a small picture of TF2 underneath... come on Dice, you could have done that a bit more subtle.
Edited 1 times, most recently on 21/01/08 @ 12:07
Machetazo
21/01/08 @ 12:04
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ho hum.
the_dudefather
21/01/08 @ 12:11
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looks like they are gluing together other ideas from other games


IN HELL!
asphaltcowboy
21/01/08 @ 12:12
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Whoa whoa whoa, let's not forget that TF2 takes quite a big cue from The Incredibles! It's a little to early to judge (given that that mag cover looks like concept art) but admittedly DICE could done something other than the "very strong jaw line and nose bridge" number.
tobsen
21/01/08 @ 12:12
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Seeing how they raped their previous customer base with the buggy farce that was Battlefield 2, I am not surprised that they now turn to another audience.
gaselite
21/01/08 @ 12:15
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Sounds cool, micro transactions could be a bit fiddly but this could be great if they handle it cleverly.
Saladin
21/01/08 @ 12:21
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That little tank graphic is a rip off of Advance Wars, without a doubt.
Clive Dunn
21/01/08 @ 12:27
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Hmm, will be interesting to see how this model actually works. I can't think of anything worse than being able to buy better weapons though, it'll turn off the casual gamer immediately.
jlaakso
21/01/08 @ 12:31
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I'm not sure the core will follow any sort of dumbing down. And for the novice, Battlefield can be a lot to take into. So trouble ahead. But certainly there are not too many quality online shooters available for free, worth a shot... And Dice knows their stuff.
skillian
21/01/08 @ 12:34
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Dunno if it'll be for me, but it's good to see new ways of doing things being tried.

Good luck to them.
Adam_T
21/01/08 @ 12:43
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"this could be great if they handle it cleverly."

Unfortunately I don't think the Dice/EA combo has ever handled anything remotely clever. They are the largest supplier of bugs to the world!
gizmo
21/01/08 @ 12:45
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Has the Wii triggered a dumbing down of all things sacred? It's like everything is getting mainstreamed.

Royal Fool
21/01/08 @ 12:49
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EA are hoping to embrace the Korean model.
gaselite
21/01/08 @ 12:50
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People, please stop saying 'it's a rip off rah rah rah' etc. The game indsutry has always been very derivative, borrowing concepts and ideas is nothing new. Imitation can be the sincerest form of flattery. That aside I'm sure it will play nothing like TF2 anyway.
knocker
21/01/08 @ 12:51
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Hey! I want to embrace a Korean Model first
AbyssUK
21/01/08 @ 12:56
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Codename Eagle Codename Eagle Codename Eagle!!!!!

Its returning !!! YES!
jambolio
21/01/08 @ 13:04
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Well if it's free, then I will download and have a look, whether or not it's any good will be another question. Here's to more inbreeding of the games industry (I.E. EA finding things that have worked well in non-EA games and pilfering them for their own releases).
dudefella
21/01/08 @ 15:32
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Haha, oh my. This is quite shameful on EA's part. What a disgrace.
Apostle
21/01/08 @ 15:33
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As a long time Battlefield fan, I'm not particualy happy. If I want all out fun and crazyness, TF2 rules the roost. BF for me is about a completely different style of fun, with friends and clans. Not saying BF2 was realistic, but I enjoyed its level of realism, while keeping things fun.

I guess I'll pin all my hopes on Bad Company then. Just aswell CoD4 is such a kickass game, other wise my modern warfare itch couldn't be scratched.
zoidberg
21/01/08 @ 15:51
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they won't top TF2.
Wyrm
21/01/08 @ 15:59
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Well, TF2 looks like it was stolen from the drawing board of The Incredibles anyway.
krokomkiller
21/01/08 @ 16:00
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You are getting a free game and yet complaining???

And while we are comparing games - only me who found the multiplayer in Cod 4 to be Bf2 without vehicles? (weapon upgrades, sprint etc)
Edited 1 times, most recently on 21/01/08 @ 16:03
seasidebaz
21/01/08 @ 21:30
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sounds good to me.

the microtransactions apparently only apply to visual stuff as well and not to any weapons.

which is nice :) cos i don't like to pay for stuff i don't need!

Comments: 1-27 of 27 in total

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