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MW2 doubles GTAIV first-day sales News
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Xbox 360
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by
Robert Purchese
Modern Warfare 2 has sold 1.23m copies in the UK in one day, smashing the previous record set by Grand Theft Auto IV (631,000 units).
That performance made Activision around £47m, whereas Rockstar made only £27.2m.
"These first day sales figures are astonishing and clear evidence that videogames are now mainstream in the UK," said Michael Rawlinson, boss of data collector ELSPA/GfK-ChartTrack.
Modern Warfare 2 was released yesterday, on Tuesday 10th November. Our review is clear and visible to all.
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bodypopper
11/11/09 @ 17:25
+2
@Shadders
Mother of CoD surely? MW has had two years of healthy sales so a day one result like this isn't surprising. |
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-8
Huh ?
How does that work out ?? Are you seriously saying that the average sale price of MW2 was £38 ? How many people on here paid more than £32 - let alone the switched on majority of £25.99 purchasers. And surely you mean retail sales of the product totalled £47 mil, coz Acti sure don't take every penny of the retail sale. Sorry EG, news article fa |
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el_pollo_diablo
11/11/09 @ 17:29
+9
So if any of you paid full RRP for this game, thanks very much. You've just told Activision that their arsehole pricing experiment was a massive success.
And if you got it for £25, then can I borrow it after you've finished please? :) |
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chessboxer
11/11/09 @ 17:40
0
I got the Prestige Edition (£119.99 - pre-ordered in July). HMV's stock sold out quite quickly for both PS3 & 360 pre-orders.
£47M for 1 day sales and that's just the UK? How many units shifted in the US? |
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ziggy_played_guitar
11/11/09 @ 17:40
0
"Nice single player mode but waaaaaaaaaaaaaaay too short for the money."
Even if played on Vet? |
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+24
To bdaggers and everyone else saying, "well, I only paid £26 so Activision made less from me," then sorry, you're wrong.
Activision make their money from the sell-in price to retailers, not the sell-out price to customers. So if Sainsbury's, Asda and the other major supermarkets want to sell to us consumers and below cost price, then they take the hit and not the publisher. So we win because we are buying at below cost price, Activision win because they are selling to supermarkets at their normal trade price and supermarkets (hope to) win because it gets people in their stores where they then may spend money on groceries. |
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Wolverfrog
11/11/09 @ 17:45
0
Bloody hell, that's incredible. And IW even said they turned down a large budget from Activision.
Huge Profit.
Edited 1 times,
most recently on 11/11/09 @ 17:46
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0
@ LFMartins: True..., though I wasn't really interested in the game, but then I saw them shiny boxes :}
But... I didn't contribute to that figure. You did! (not that I really care tbh, a product is worth the price you personally think it's worth. For example WoW is way too expensive for me - whatever the price it has - as I don't have the time to play it, MW2 on the other hand will probably be worth the 62£, easy...).
Edited 4 times,
most recently on 11/11/09 @ 18:06
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0
I had to check http://www.gamesindustry.biz/articles/mo... to find out that these sales figures were for just the UK as from the article I wasn't quite sure.
But it is, and that's a lot!
Edited 1 times,
most recently on 11/11/09 @ 18:07
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beastmaster
11/11/09 @ 18:09
0
Doubtful that this will lead to a price increase. There's plenty few games that would get away with it. FIFA and NFS perhaps?
Edited 1 times,
most recently on 11/11/09 @ 18:11
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Ninja_Tino
11/11/09 @ 18:13
+11
If a Supermarket sells a game for £26 it doesn't mean that £26 goes to Activision and if a shop sells it for £45 it also doesn't mean that Activision get £45 now does it? Think about it guys.
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youhavenomail
11/11/09 @ 18:14
0
What about all those £45 pre-order copies that are currently on their way back from whence they came? Are they being included in these astonomical first day figures?
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notmyrealname
11/11/09 @ 18:27
+18
47 mililon? That's not even half as much as the topics EG has devoted to this game.
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curtlikesmeat
11/11/09 @ 18:28
+2
I don't think Activision are thinking long term with their pricing - I imagine the small retailers didn't get much share of the pie on this release. Supermarkets have probably sold loads and loads as loss leaders and in order to muscle in on the market, however once all the small shops are out of business it'll then be the supermarkets that control the price and games overall will come down just like dvds have.
I might be wrong but that makes sense to me. |
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-1
there is no excuse for the SP game being a bit short...not with there clearly being more story for the characters to come...that's my only gripe. Oh, and we need some of the MW 1 maps on multiplayer already!
The sales figures are proof that no matter how many threads people post about RRP pricing or boycotting until it's cheap, it had no effect on actual sales. And, that you can still buy any game cheap if you know where to look, thanks to supermarkets :D Imagine if all the effort people put into bad mouthing and posting negativity on teh internet was instead put into making these games, it'd be the golden age of video gaming :P |
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