MTV splashing out on games

By Robert Purchese Published 17 August, 2007

Around USD 500 million.

Music maestro MTV has said it will invest around USD 500 million in games over the next two years, GamesIndustry.biz reports.

The comments were made by big cheese Judy McGrath, who said the grand plan was to incorporate game development at the birth of every big idea.

"As we take our brands narrow and deep to serve our targeted, niche audiences, we're putting well over USD 500 million behind building our games business across all of the brands in our portfolio," said McGrath.

Parent company Viacom splashed the cash on Internet company Atom Entertainment last year for USD 200 million, as well as shelled out USD 175 million for Guitar Hero developer Hamonix.

MTV believes that 47 per cent of its audience are gamers, which compares favourably to the Web user figure of 27 per cent.

Initial success has been made by Xfire, Neopets.com and Nictropolis, with the hugely anticipated Rock Band due out in the US this November.

"Rock Band. Maybe it will be the next MTV... Who knows?" mused McGrath.

Picture of Robert.

About Robert Purchese

Bertie is Eurogamer's Senior Staff Writer. When he's not hunting down news stories he's often found playing with his kids or gabbling about fantasy games and strange online worlds. @Clert on Twitter.

Read more articles from Robert by visiting the Robert Purchese archive page.

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