Microsoft chief executive Steve Ballmer has admitted the company is looking at ways to support Blu-ray following the demise of poor old HD-DVD.
Speaking at the Mix08 conference, as reported by SeattlePI, Ballmer said, "We've already been working on, for example, in Windows, device driver support for Blu-ray drives and the like.
"I think the world moves on," he continued. "Toshiba has moved on. We've moved on, and we'll support Blu-ray in ways that make sense."
Ballmer did not make any specific mention of Blu-ray in relation to gaming - but it's looking increasingly likely Microsoft could announce a player add-on for Xbox 360.
The Financial Times yesterday reported on similar comments from Sony executive Stan Glasgow. Microsoft tried to distance itself from his statement, but not very hard.