Moore: EA is under-performing on Wii

By Johnny Minkley Published 30 April, 2009

MotionPlus and Active to the rescue!

Approaching his second anniversary as EA Sports supremo, Peter Moore has acknowledged that his studio still "needs to do much better" on Wii.

In London last week to promote the company's latest wares, including its first MotionPlus-compatible titles and fitness sim Active, Moore highlighted the platform as the biggest challenge - and opportunity - for EA.

"I think we need to continue to work on the Wii. When I look at the attach rate on the Wii of our software to where I think we should be, we're under-performing still, we need to do much better," he told Eurogamer.

However, he insisted that Wii remained a challenge for the whole industry, not just EA. "Wii continues to bring new people into our business, and boy are we thankful for that," he said. "And we as an industry need to continue to take advantage of that and maybe make better games for the Wii, and make sure we're delivering entertainment that that consumer wants at that time."

Moore's strategy is focused on exploiting Nintendo's new MotionPlus add-on, initially this summer with Tiger Woods 10 and Grand Slam Tennis, while limbering up with the Wii Fit-rivalling EA Active.

"MotionPlus gives us a great opportunity really now to take advantage of the Wii," he said, bullishly adding: "Those two titles couldn't come at a better time for us, nor for Nintendo quite frankly."

Our full chat with the big man is elsewhere on the site today.

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About Johnny Minkley

Eurogamer TV's Johnny Minkley is a veteran journalist with a lifelong passion for games and the games industry. He uses Twitter more than most people use air.

Read more articles from Johnny by visiting the Johnny Minkley archive page.

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Comments (7) Latest comment 3 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • MaxiSleep #1 3 years ago

    Casual gamers are satisfied with the bundled paps

    Serious gamers are repulsed by the super deformed abominations that EA tries to pass as sports games on the Wii

  • Vistrix #2 3 years ago

    I find it amazing that EA shows the PS3 almost no respect and yet the PS3 makes more money for EA than any other platform right now!

  • Pac-man-ate-my-wife #3 3 years ago

    Both Tiger Woods and Grand Slam Tennis look very promising so EA have got the potential to really make an impact, especially considering Nintendo have decided to let them launch with Wii MotionPlus.

  • CallousB #4 3 years ago

    Tiger Woods and Grand Slam should do some decent business..provided they advertsie them heavily. Lack of marketing or poor marketing by 3rd parties is one of the major reasons behind Wii sales flops IMO. They shoudln't expect Nintendo to fund their marketing campaigns for them.

    Still EA has made some weird decisions with Wii...the lack of a Wii Cricket game seems crazy...it would probably do better worldwide than Wii Madden will.

  • Santino #5 3 years ago

    ditching the 'all-play' crap from the box would probably help things as well, i think they might have looking at the tiger box. either way, '10 will be my first tiger in years, and grand slam tennis looks promising too.

  • xandaca #6 3 years ago

    They can start by giving us a decent FIFA, that has at least all the features of the PS2 version, reasonable graphics and a functioning online, then cut out all the kiddy presentation and minigame nonsense. I'd happily buy a ported PS2 FIFA on Wii, but refuse to buy a game that lacks the features of a ten-year old console and treats me like a five-year old. The simplified control scheme and GameCube controller compatibility were intelligent ways of expanding their appeal and no doubt enabled many young'uns to play their first football game without grappling with complex button combinations. But all anyone wants from a football game is straight-up football, no stupid diversions. Oh, and put player and team editing back in. They were in the GameCube version, FFS!

  • gudnikristinn #7 3 years ago

    @xandaca

    Screw Fifa, Pes2009 is for the serious gamer/football fan.