Approaching his second anniversary as EA Sports supremo, Peter Moore has acknowledged that his studio still "needs to do much better" on Wii.
In London last week to promote the company's latest wares, including its first MotionPlus-compatible titles and fitness sim Active, Moore highlighted the platform as the biggest challenge - and opportunity - for EA.
"I think we need to continue to work on the Wii. When I look at the attach rate on the Wii of our software to where I think we should be, we're under-performing still, we need to do much better," he told Eurogamer.
However, he insisted that Wii remained a challenge for the whole industry, not just EA. "Wii continues to bring new people into our business, and boy are we thankful for that," he said. "And we as an industry need to continue to take advantage of that and maybe make better games for the Wii, and make sure we're delivering entertainment that that consumer wants at that time."
Moore's strategy is focused on exploiting Nintendo's new MotionPlus add-on, initially this summer with Tiger Woods 10 and Grand Slam Tennis, while limbering up with the Wii Fit-rivalling EA Active.
"MotionPlus gives us a great opportunity really now to take advantage of the Wii," he said, bullishly adding: "Those two titles couldn't come at a better time for us, nor for Nintendo quite frankly."
Our full chat with the big man is elsewhere on the site today.