Shigeru Miyamoto is in the running to make the Time list of the 100 most influential people this year.
He has been voted for over 2500 times so far, which puts him at 31 out of 200 candidates; one place ahead of David Beckham and one spot below Warren Buffett. His average rating is 56 per cent.
His "pros" are making games like Mario and Zelda to become the "father of modern videogaming", apparently, as well as making the Wii and recent smash hit Super Mario Galaxy.
Time raises the question of whether he'll be able to get Wii Fit to make all the "obese, videogame-playing kids out there" thin. Miyamoto wants people to be more "aware" of their bodies, and his challenge is to do that before they end up on Jerry Springer.
Top of the voting list for inclusion in the Time 100 is Rain, a Korean pop star. He has over 264,000 votes and an average rating of 86 per cent.
Stephen Colbert is a long way off in second with only 89,000 votes and a 79 per cent average.
The lead recurring face in the Time 100 list is Oprah Winfrey, who has appeared on the famous list five times so far. But then she does give out presents on her chat show.