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Midway "concerned" over PS3 News

PlayStation 3 News by Robert Purchese

2 August, 2007

Midway's CEO David Zucker has told GamesIndustry.biz that he's still concerned about sales of the PlayStation 3, but thinks the recently announced USD 100 price cut will certainly help the console in the short term.

However, worries over the uptake of the PS3 aren't enough to put Midway off supporting the luxury console, with Unreal Tournament 3 exclusive to the machine this year, and forthcoming action game Stranglehold set to feature a full-length movie on the Blu-ray game disc.

"We would not be the only publisher to tell you that we're a little concerned about the take-up of the PS3," said Zucker, in an interview published today.

"Anytime you get a hundred dollar price on hardware it will improve sales. The question is, is it enough? Will there be more?"

The Unreal Tournament 3 deal is just one way that Midway is backing the PS3, and it's confident it's a title that will make a big impact on the home console when released in November.

"When you go back to last year's E3, one of the first titles that were shown on Sony's PS3 was Unreal Tournament. So, it has always been a big title for the PS3," he said.

Head over to GamesIndustry.biz for the first part of the Zucker interview.

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Comments: 1-44 of 44 in total

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mattigan
02/08/07 @ 08:43
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Flame on!!
JohnnyWashnGo
02/08/07 @ 08:48
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I like the tag 'luxury' for the PS3.

In a time of rising interest rates, soaring house prices and rent prices, increase in cost of living, fuel bills going up and enormous national debt a console the price of the PS3 here in the UK deserves the tag 'luxury'.
jonsaan
02/08/07 @ 08:48
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yaaawn
Xerx3s
02/08/07 @ 08:52
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Here come those page hits.
BadBoyBonner
02/08/07 @ 08:56
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He's got a point...
QPRHOOPS81
02/08/07 @ 08:58
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i wonder if the $100 price drop will use the same exchange rate as normal and mean it will be £100 off.
septimus
02/08/07 @ 09:02
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EG loves anything negative it can get on PS3.

SBfistfun
02/08/07 @ 09:02
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SB "concerned" over Midway and their crap releases
Steroyd
02/08/07 @ 09:04
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Hey leave Unreal Tournament out of this.
ecureuil
02/08/07 @ 09:09
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What's there to argue about? PS3 sales have been average at best of times, downright poor at the worse, and it's concerning for publishers. There is nothing to dispute or argue about.
Anthony_UK
02/08/07 @ 09:10
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The Price isn't so much an issue for myself.

The problem is, although i really want to want to get a PS3, I currently already have a Wii & a 360 with 20 games, and there doesn't seem to be anything thats twisting my arm off to convice me that there's any point.

Look at all the stuff coming out for the wii and 360 heading up to Christmas (Mario Galaxy, SMSB, Halo 3, Bioshock, Gotham 4 etc etc), and compare it to the PS3 and there's no contest.

To be honest i don't understand it, where are all sony's big hitters???
Edited 1 times, most recently on 02/08/07 @ 10:12
BonzoBanana
02/08/07 @ 09:18
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I wouldn't mind so much if the ps3 was a similar sort of price everywhere but resent the fact the superior emotion chip equipped version sells for the equivilant of £250 in the states with six blu-ray movies and a fancy remote control. If the usa price was $749 for the same package as ours fair enough but the pricing is totally unfair. Not only that but Sony work so hard to prevent people using us consoles in the uk. This doubles the annoyance.

Sony are probably going to have a pretty crappy christmas witht the ps3 and come the new year will be forced into ultra agressive pricing.
sickpuppysoftware
02/08/07 @ 09:20
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EG loves anything negative it can get on PS3.

Hang on they were saying PS3 was the real next gen not so long ago.

ZOMG EG AM BAISED 4 AND AGAINST TEH PS£ LOLROFL!!1!1!!
SteveB
02/08/07 @ 09:22
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Totally agree with Antony_UK that it's not the price that has stopped me buying one, but the lack of exclusive games and the fact that the majority of multi format games look better on the 360. Once sony release 5 AAA exclusive games or the multi format games start to look significantly better, then i'll be straight down the shop to buy one.

Oh and they need to include the pads with rumble as well before I jump in.
squarejawhero
02/08/07 @ 09:35
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As a backer of all systems, Midway need to see a level playing field to maximise its profits, so is it any wonder they're creating some exclusivity deals and entering observations into the industry politics? Seems very clear to me what they're doing, and all power to 'em.
Les
02/08/07 @ 09:40
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What the guy should be concerned about it their wrong strategic planning. They got caught up too much in MS and Sony's bullshit about HD gaming and forgot about the Wii. HD gaming is the biggest fluke in recent console history and significant price drops aren't going to change that. The masses don't care about HD versions of the games they already own on PS2/Xbox.

Within a couple of weeks, the Wii will be the worldwide no. 1 console in units shipped. That it took so long (9 months) was caused by not being able to meet demand. You'd think publishers would get the message...
Bill_Gates_Bitch
02/08/07 @ 09:41
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"EG loves anything negative it can get on PS3.

Hang on they were saying PS3 was the real next gen not so long ago.

ZOMG EG AM BAISED 4 AND AGAINST TEH PS£ LOLROFL!!1!1!!"

Lol, I don't think EG will ever be allowed to forget that headline.
Dizzy
02/08/07 @ 09:44
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"Within a couple of weeks, the Wii will be the worldwide no. 1 console in units shipped."

Not this year m8... all stats point to next year but it all depends on XMas.
Dr_Rofl
02/08/07 @ 09:51
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To be honest, I alwyas thought the hardcore fans of Unreal got it on PC, and that having it a timed exclusive on the PS3 wont actually do much for the PS3, seeing as it will be on the PC at the same time.
DUFFMAN5
02/08/07 @ 09:55
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I was going to get a ps3 with MGS but I have so many games on my 360, yet more on pre-order,and I still have around 5 great ps2 games to start let alone complete. I think the 360 is a brilliant machine don't give a rats who's name is on the box!. 2009 is looking like ps3 year for me.
Razz
02/08/07 @ 10:20
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I don't see UT3 selling much anyway. :/
Gurgeh
02/08/07 @ 10:23
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Regarding Sony and bad press, here's an interesting little story:

http://arstechnica.com/journals/thumbs.a...

"Sony was planning something that would have tested the ethics of even the most hardened game journo: a trip to Las Vegas, airfare and accommodations included, and you get to talk about upcoming SOE games. The problem stems from the fact that... the event is under NDA so you can't legally discuss what you see or talk about until they say you can, and they'll also be paying you $1,000 for your time. The use of NDAs in this business is very common, but compensation in this manner definitely crosses a line.

The event has since been canceled, without explanation"

I wonder how many people had accepted the $1000 and ticket before it got canned?
speedjack
02/08/07 @ 10:32
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Err... My understanding is that this wasn't really a 'proper' price cut anyway...

In the US their price drop only covers their backlog of obsolete 60gb models that are more expensive to produce as they have a PS2 'emotion engine' chip installed for back compat, rather than the crappy software emulation we get over here.

...and over here your just getting the usual 60gb model with a couple of overstocked games free and a controller for the same price.

Am I wrong ?

Edited 1 times, most recently on 02/08/07 @ 11:33
Tasan
02/08/07 @ 10:34
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"Within a couple of weeks, the Wii will be the worldwide no. 1 console in units shipped."

"Not this year m8... all stats point to next year but it all depends on XMas."

You're wrong Dizzy, Les was absolutely right, Wii is a matter of weeks from the no.1 spot in worldwide sales. Simply by adding up NPD's + Media Create numbers can give a reasonable idea of what is happening, no doubt Nintendo will make an official announcement when the threshold is crossed.
Dizzy
02/08/07 @ 10:50
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"You're wrong Dizzy, Les was absolutely right, Wii is a matter of weeks from the no.1 spot in worldwide sales. Simply by adding up NPD's + Media Create numbers "

Well that is what I did... and it points to Q1 2008.
The Bodybuilder
02/08/07 @ 11:01
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Worry about your in-house developers first than anything else.....
Machetazo
02/08/07 @ 11:05
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"forthcoming action game Stranglehold set to feature a full-length movie on the Blu-ray game disc."

Are you sure about that last bit???

http://www.midway.com/rxpage/mpr_11814.html (press release of deal with SCEA)
http://blog.newsweek.com/blogs/levelup/a... (Here, it's revealed that the film can ONLY be watched on a PS3. Films are region-locked)
It's also been noted several times that retailer sites are not listing a Collector's Edition of Stranglehold on PS3, in Europe.
Dizzy
02/08/07 @ 11:25
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>PS3 is selling better than the 360 in Europe

So wrong.

Unless ofc by Europe you mean Spain?
Edited 1 times, most recently on 02/08/07 @ 12:27
ManicDrunkMonk
02/08/07 @ 11:28
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I agree with AntUK and co that are pointing to a lack of games-related reasons to buy a PS3.

Egster can reel off lists of games that are to be released all he wants, very few of them interest me. Haze and Drake's Fortune look interesting but I'm not spending £425 to get access to them.

There will be compelling reasons to buy a PS3 in the next couple of years but shouting out "Lair and Heavenly Sword" is like expecting someone to buy a 360 on the bases of Ninety-Nine Nights.

/sticks tongue out
Tasan
02/08/07 @ 11:45
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reddevil93
02/08/07 @ 12:09
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you do know that says us + japan
Tasan
02/08/07 @ 12:17
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"you do know that says us + japan"

Of course.

To quote my previous post which I guess some had difficulty reading "Simply by adding up NPD's + Media Create numbers can give a reasonable idea of what is happening"

NPD = USA
Media Create = Japan

Given there are barely any official european hardware figures, I hope noone is seriously going to suggest that European sales will tip the balance significantly.

Like I said, no doubt the press release will come well before the christmas period to make if official.
Dizzy
02/08/07 @ 12:45
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VGChartz = Fail
Tasan
02/08/07 @ 12:47
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"VGChartz = Fail"

Even though VG Charts has nothing to do with this or the figures used?

Whatever, you can just wait for the press release and know you were wrong when you read it.
Edited 1 times, most recently on 02/08/07 @ 13:50
cyber_nicco
02/08/07 @ 13:08
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Are we suggesting the Wii is the best console because at some point in the future it might have sold the most? I'm sure Brittany Spears has sold more albums than many, many other entertainers, but does that make her best?

The Wii has some merits, but it definitely is lacking in many areas for me. The arm-swingy remote looks great in ads, may appeal to those lacking gamepad skills, and is something new for sure, but is a poor controller option for many applications.

It's just not a console that excites me as much as it excites some others. Oh, and look a the multitude of mediocrity that is its game library...
Madlax
02/08/07 @ 14:02
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this article puts thing out-of their context...this is what he said:

http://www.gamesindustry.biz/content_pag...

"In terms of the PS3 price cut, do you think USD 100 dollars is enough to encourage sales?

It is certainly going to encourage sales. I mean, any time you get a hundred dollar price cut on hardware, it will improve sales. The question is, is it enough? Will there be more? We're not Sony. We would not be the only publisher to tell you that we're a little concerned about the take-up of the PS3.

Don't forget, there is still the Blu-ray player in there. I'm sure they'll be making decisions as and when they need to as they go forth. But with the Blu-ray player in there, it is still a pretty good value with the price cut."

the ps3 is yet to recieve a true price-cut,all that happened until now is increased value no more,the PS3 in america was 500$ and its still 500$ but with more value,yet the PS3 sales has greatly increased,i suspect that july NPD figures will see the PS3 out-selling the 360

whats hindering the PS3 is no more than its price,once a true price-drop occurs with the right games lines-up,things could change
Les
02/08/07 @ 14:26
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"Are we suggesting the Wii is the best console because at some point in the future it might have sold the most?"

I don't think anyone suggested that. Just that, from a business perspective, it should have top priority with publishers as it will soon have the largest installed base.

It's clear publishers didn't see this coming, hence the relatively small number of Wii games so far, which often are of poor quality as well. But with the Wii proving to be such a success and development for it being relatively cheap, surely publishers can't help but give it some more love?

It might be that in a year or so it will not be a question if some AAA IP gets a Wii release but whether publishers will actually bother with bringing it to 360 and PS3.
afghan_jones
02/08/07 @ 16:28
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Its not just about installed base, its also about software take up. Id wager that the majority of 'casual' gamers who bought a Wii are actually quite happy forking out for just a few games a year, whilst Id have thought the average 'hardcore' 360 owner would buy about twice as many in the same time.
Gurgeh
02/08/07 @ 17:22
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"With Europe I mean the entire continent + the UK."

Figures please to back this up
Les
02/08/07 @ 17:59
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@ afghan_jones

True, take up is also an important factor. But I think any disadvantages the Wii might have in that department are off-set by the lower development cost. Besides, when publishers finally get that the Wii is the most important platform of this generation, the good games will come. And with them the non-graphics-whore hardcore gamers.
George Roper
02/08/07 @ 22:15
#41
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@Egster

"PS3 is selling better than the 360 in Europe and Japan and North America will follow soon if the current trends continue. With Warhawk, Lair, Heavenly Sword, Singstar, Socom, Ratchet & Clank, Uncharted: Drake's Fortune, GT Concept, UT3 and Haze coming to the PS3 exclusively (this year for the last two) there are plenty of games to play the upcoming months. They can easily compete with what the xbox 360 has to offer."

You're massively missing the point. 360 owners don't have to wait for releases, they already have a huge back catalog of AAA and AA titles to choose from, with some staggering ones lined up for the next couple of months.

I know people who bought a PS3 on the Euro release date who still only have Motorstorm. What does that tell you about the state of the console?
Whereas I bought a 360 not long back and had a shelf full of good games mere weeks later. Over 18 so far, in fact, and rising. And that doesn't include some of the gems on Live.

Fact is, 360 has a wider variety of *good* games than PS3, here and now, on a cheaper console with better package deals.

You'd be mad to invest in a PS3 until Sony sort their releases out and get some *amazing* AAA titles out there. It would be like buying the tastiest, most expensive , loaf of bread on Earth and watching it go stale because you're waiting for that ace new type of jam to come out. But when it does, it tastes like shite. Lair and Heavenly Sword previews anyone? Out on a limb here, maybe, but Lair = 5/10 and Heavenly Sword = 6/10.

Meh.
Edited 1 times, most recently on 02/08/07 @ 23:27
Les
03/08/07 @ 08:14
#42
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“You're massively missing the point. 360 owners don't have to wait for releases, they already have a huge back catalog of AAA and AA titles to choose from, with some staggering ones lined up for the next couple of months.”

I think the one massively missing the point is you. Egster’s point is that the future for PS3 looks good as by this Christmass it’ll finally have a significant number of exclusives as well as a huge number of multiplatform games. It’ll be in position much closer to the 360 than currently is the case. If with it’s paltry current game collection it can already stay close to the 360, it might pull ahead when the games draught ends. Not saying it will, just translating Egster's post in such a way that your impressive intellect might actually be able to cope with it.

"It would be like buying the tastiest, most expensive , loaf of bread on Earth and watching it go stale because you're waiting for that ace new type of jam to come out."

Another EG post, another terribly poor analogy... Will you guys never learn?! In these cases less is definitely more.

George Roper
03/08/07 @ 14:33
#43
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@Les

"“You're massively missing the point. 360 owners don't have to wait for releases, they already have a huge back catalog of AAA and AA titles to choose from, with some staggering ones lined up for the next couple of months.”

I think the one massively missing the point is you. Egster’s point is that the future for PS3 looks good as by this Christmass it’ll finally have a significant number of exclusives as well as a huge number of multiplatform games. It’ll be in position much closer to the 360 than currently is the case. If with it’s paltry current game collection it can already stay close to the 360, it might pull ahead when the games draught ends. Not saying it will, just translating Egster's post in such a way that your impressive intellect might actually be able to cope with it.

"It would be like buying the tastiest, most expensive , loaf of bread on Earth and watching it go stale because you're waiting for that ace new type of jam to come out."

Another EG post, another terribly poor analogy... Will you guys never learn?! In these cases less is definitely more"

Significant number of exclusives? Any old publisher can push crap out of the door, what about the brain-busting AAA releases that are *needed* to prove the point? Exclusives mean fuck all if they're mediocre. As I predict Lair and Heavenly Sword will be.

And thanks for the personal slight against my intelligence. I don't recall having a pop at anyone in particular in my post. Mayhaps I touched a nerve? Is your stale PS3 also your lover, maybe?

Tragic.
zedzee
16/08/07 @ 10:29
#44
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I think what Mr Zucker is really trying to say is that Midway regrets the decision that they made in agreeing to make UT exclusive to PS3 for this year. I bet they won't make that mistake again.

Midway's real concern, like any other developers writing games for the PS3 (or having a similar 'PS3-only for 2007' deal) must be the fact that the console's sales are sluggish, to say the least, for several factors - all thanks to Sony's shambles of a launch and sales strategy.

Let's face it, no one really cares about a game that was exclusive and then comes out a year or so later on other platforms. By then, it's old news. By then players, games and their engines have moved on.

By making a game 'time exclusive', developers are taking a BIG risk and judging from past experiences, it rarely (if at all) pays off.

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