Microsoft slashes price of 360 in Japan
Arcade machine now just over 100 quid.
Microsoft has slashed the price of Xbox 360 in Japan by 30 per cent.
The Arcade unit will drop by around GBP 40 to become the cheapest console at JPY 19,800 (GBP 102), according to The Nikkei.
This compares favourably to the Nintendo Wii, retailing for JPY 25,000 (GBP 129), and the PlayStation 3 - which sells at JPY 39,800 (GBP 205).
Microsoft plans to knock similar amounts off the price of Premium and Elite Xbox 360 models, apparently.
The Xbox 360 has struggled to penetrate the Japanese market, with just 684,695 units sold across the region. That figure pales when stacked against 2.32 million PS3 sales and 6.67 million Wii sales, according to Enterbrain data.
Still, the future brightened recently after Tales of Vesperia helped Xbox 360 sell more than the PS3 for a week in Japan - although the Wii still managed to double Microsoft's efforts.
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Comments (42) Latest comment 3 years ago
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"There must a price point that will convince the Japanese to at least try the 360. Not sure why they keep trying so hard in Japan. With the 360 doing well in the USA they would be better off concentrating on Europe."
Yeah, I know Japan is a big potential market, but what about if they all but cut their losses there and plough the resources into Europe/China/South America?
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I think I may import a few at that price!
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I think I may import a few at that price!
Did you actually read the article? Its been dropped BY £40.
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Much like the Xbox was over here, it wasn't ment to lead it was just ment to spread the word, it seemed to work as the 360 is doing very well here, now the 360 has the job of breaking into japan to roll the carpet out for the next xbox.
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That is confirmed, but I read it's on the 7th of September.
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In most peoples eyes it will probably just signal that it's one step away from joining the original Xbox in xbox heaven...
Yes, but you don't NEED either to be able to play games on it and if you want to be able to save, then just buy a gamecard.
Why do people keep making the same, irrelevant arguments?
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There's a portuguese saying that goes like: "you don't shag her nor leave her, mate"
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Especially when it does not have MGS4, FFXIII or GT5.
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Same reason it sells so much in America.
I'm glad some countries resist economical takeover by the US, anyway.
/awaits storm.
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Sega is American. Oh.
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Yup, if it wasn't for that, I would be back again on the pc within a heartbeat.
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Except it isnt.. as you pretty much need to buy add ons to make it usable for anything..
>Nothing to do with capability. 360 is still easily the best games platform.
If you like fps games (and japanese dont)
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Fixed.
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the highest rated and most games in every genre
the highest rated and most games in every genre
the highest rated and most games in every genre
= xbox360
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Don't get me wrong I won't say this is the case for everybody and I wouldn't consider it for myself as mine is online, but even then any sensible online gamer will wire the internet connection anyway. I can honestly say that when I buy a PS3 I will wire that too.
As for games lineups I would have said the 360 was far better for a good while, now its very close and down to just what exclusives they have, if I didn't own any of the 2 right now i would have to think about it, but already owning a 360 now means the PS3 needs to do more, basically the later you join the race the better you have to be.
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Yes, I guess that also explains why Sony's Walkman dominates the Japanese MP3 player market and Apple can't even give iPods away for free in Japan.
Oh wait...
Moron.
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PS3 = better design/build quality, more subtle front end, quiet but needs better software quickly. It's fantastic that you can fit a bog standard hard drive without invalidating your warranty and considering that it's MS that are championing downloadable games and films they should be worried about this.
Anyone who types Micro$oft should also type Son¥.
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I think so.
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Until you take Western women's attitudes and bodies into account then the advantage slams back to the Jap's ...