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Microsoft pops up at PS3 launch News
Xbox 360 PlayStation 3 News by Tom Bramwell
Microsoft didn't exactly turn up to wish Sony luck last night, but it did make a few crafty moves to remind everyone that it was doing this over a year ago.
In England, at Sony's Virgin Megastore London launch, friendly men approached people in the queue offering tired bums a seat. Their fold-out chairs bore the words, "Shouldn't have kept you waiting" with a URL, www.shkyw.org. Cheeky!
Microsoft UK also sent journalists 168 cans of lager with a note declaring that there are better way to spend GBP 146 - the difference in price between Xbox 360 and PlayStation 3. We were going to take a photograph, but unfortunately they sent them to Eurogamer TV editor Johnny Minkley, and now there are no longer 168.
Meanwhile in Paris, France, the PlayStation 3 launch took place within sight of the river - and guess what happened to be floating along nearby? Why, a massive riverboat bearing the slogan, "Xbox 360 (heart) you", of course.
Nice to see the marketing money getting a good work out, then, even if they should have used it all to make people buy Viva Piņata instead.
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nickthegun
23/03/07 @ 09:46
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Thats quite funny.
Even though the banner should have read GALAGOOGOOS LOVE YOU! No one can resist that little guy.... |
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NthSimulachum
23/03/07 @ 09:53
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Shouldn't it have been "Xbox (heart) vous"? To sate those damn Ecole Francaise-loving Parisians?
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You know what, I'm impressed by the Sony London thing (I mean, come ON - a free 46 inch Bravia just for buying a console at midnight?!?!) and I'm also impressed by this stuff from Microsoft.
Like with any advert - cool stuff and humour are what works. It shows that Sony CAN get PR right once in a while and it also shows that Microsoft have a sense of humour. Now if only Sony can carry on with this for the next few months and MS can come up with some decent, funny adverts that DON'T get canned before being aired (a la the train station shoot-out one and the cradle-to-grave one), I predict glorious times ahead. |
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In fairness you can't really blame Microsoft for trying to raise awareness of their competing product at the launch parties of the staunch opposition can you?
Its a sales battle for gods sake and Sony have pissed on European consumers so much over the past two years I hope there sales do suffer at the expense of the xbox. |
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I don't think Sony can continue to give away 46 inch TVs with every PS3.
What they could do however (totally unrealistic) is give away a copy of Spiderman 3 before it's in the cinema. That would be cool. I know it wouldn't persuade many people (anyone?) to buy a PS3 but it would be a nice gesture considering the fact we're getting our pants pulled down. |
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neil_likes_bums
23/03/07 @ 10:14
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haha, that made me smile. unlike my PS3 which has made me poor :D
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Speaking of adverts, has anyone seen that crazy advert where the guy in the pink suit's dog picks up a grenade which is then thrown away and kicked onto the roof while a woman with way too much lipstick laughs manically on the floor before grabbing some bloke who walks into the room and the greande rolls down the gutter and explodes next to a big bag of money that was brought by an angry attractive couple?
That's an advert for the PS3... PS Full stops purposly omitted to try and convey the advert authentically. |
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neil_likes_bums
23/03/07 @ 10:40
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Holy crap, some people need to stop being OBSESSED with the brand of their machines! it's about the games people, hello? I now own all three CURRENT-gen consoles, and I wouldn't be without any of them!
A hip hip hooray for games! |
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At first I thought it was a very strage advert for living tv because of the "this is living" tag at the end, it finally clicked when the gave the dat 23.03.2007 at the end. I mean that crazy MS advert with the guy fighting monsters in the street was bad, but at least it made you think games machine and you knew what it was for.
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neil_likes_bums
23/03/07 @ 10:51
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I think the fact that you noticed, and are discussing the ad prove it's probably doing it's job.. adverts that are instantly forgotten are the worst for marketing :) Mind you I haven't noticed it :|
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neil_likes_bums
23/03/07 @ 10:54
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Wow you're bright aren't you :D
(comparing a non-finished simulation game with a finished arcady thrash-athon) ACHIEVEMENT UNLOCKED!
Edited 2 times,
most recently on 23/03/07 @ 10:57
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GamesConnoisseur
23/03/07 @ 12:09
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If an advert generates thinking and discussons then yes it is successful!
Seconds neil_likes_bum that it should be all about the games and loyalities to brand is weak and childish. Dissing Forza 2? That game clearly going to do well based on the previous title and will get it, I also intend to purchase Motorstorm for it new style when I get PS3 at reasonable price. |
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reality_cheque
23/03/07 @ 12:14
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Hee hee hee, that did make me chuckle :D
And this comments thread has introduced me to 2 people I want to ignore, so \o/ Keep coming with the 'OMG M$ ARE EVIL' comments guys, I just love feeling more intelligent than people on the intarwub. It makes me sexy. |
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PatriotGun
23/03/07 @ 12:15
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I think that was funny and welcome.
It may be all about the games, but sony is saying all the time that the others aren`t even on the same level, that the PS3 is on an upper level than the 360. If that`s the truth then sony shouldn`t be bothered with this. It`s a fight between Microsoft and Nintendo `cause Sony is on another level! STUPID GUYS WHO CAN`T KEEP THEIR MOUTH SHUT. |
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"Sony's return fire:
http://gamevideos.com/video/id/10182 Or what other would call "betterness"." Er, yes. Because comparing Xbox with PS3 is fair. Might as well contrast the upcoming Mass Effect (360) with Final Fantasy XII (PS2). |
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CannonAnBall
23/03/07 @ 12:57
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As said, it proves MS have a sense of humour and that some people round here haven't. Desperate, certainly not, funny, definitely!
The PS3 is bigger more powerful than you can possibly imagine and you know what I'm gonna do? Kick start my old megadrive! Streets of Rage 2 here I come. |
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neil_likes_bums
23/03/07 @ 13:06
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He's called Skate I think, or Sammy in the original Japanese Bare Knuckle 2.. ahhh. Now I want to play that :D
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