Microsoft dismisses 3D as "future" tech
UK boss: Too pricey to be mass-market.
It's the big E3 focus for Sony and Nintendo, but Microsoft UK boss Neil Thompson has dismissed 3D as "an interesting technology of the future" that's still too expensive for consumers.
Speaking exclusively to Eurogamer at E3, Thompson instead backed the experience of Kinect, the company's hands-free motion-control tech, over the 3D experiences offered by rivals. He said:
"If you look at the costs of entry into the living room and when that's going to become mass-market, we think the offering with Kinect and the natural user-interface we're bringing, that's a more compelling proposition for consumers over the coming years than maybe looking at 3D at this point."
Nintendo used its E3 press conference to unveil 3DS, a new handheld that produces a 3D effect without the need for glasses, to rave reviews. Sony, meanwhile, handed out 3D eyewear to all attendees during its event and hosted a live demo of Killzone 3 in 3D. PS3 users will, however, require a 3DTV to experience the enhanced visuals.
Meanwhile, Thompson refused to be drawn on pricing for Kinect, which Microsoft has remained tight-lipped on during its E3 events.
He said: "We haven't decided to announce that at this point and we'll make that decision in due course and then announce it in due course. We haven't landed on a date yet when exactly we'll announce it, but when we do we'll let you know."
Check out the full interview with Microsoft's Neil Thompson below.
EGTV interviews Neil Thompson, head of Xbox UK.
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Comments (157) Latest comment 2 years ago
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Commence thread.
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It's far too expensive.
@KDR - yeah except the screen is a hell of a lot smaller than a living room TV, and doesn't it use a different type of 3D tech?
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Some of the pricings ive heard about kinect does sound a bit on the pricey side though. hope they will turn out to be false.
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Thats what decent manufacturers do.
Create and push the tech of tomorrow.
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But anyway, he has a point. I don't think 3DTV's are not going to be in many homes before the end of this gen. Sony should just leave it for the next generation of hardware.
Many consumers only made the move to HDTV in the last 2 to 3 years, and most people see TV's as a long term investment, not a short term one. And besides for many people the move to HD was to save space and get bigger screens not get a lovey sharp HD picture. I wonder what percentage of HDTV's out there are still getting fed standard def TV and DVD's. Bet it somewhere between half and two thirds...
I think once 3D can be viewed without having to wear glasses and average TV costs drop to the £500 range then we will see 3D get slowly adopted. But how long will that take. 3 years maybe? By that time the next consoles from all three will be well on their way.
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Actually you can get a couple of pairs of glasses and the transmitter for free. Sony stores are offering 2xGlasses+Transmitter+PS3+3Dgamepack for £200 when bought with a TV. Game will give you £190 cash for the PS3.
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The 3DS is a different story though. 3DS is THE definition of mass market 3D. It's like iPhones are THE definition of mass market for touch screens on cell phones.
In the end though there really isn't much to talk about. What else is a Microsoft boss supposed to say?
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Whereas EyeToy in the living room is retro tech.
Anyone who has not already bought a slim tv are fairly likely to get a 3D-ready HDTV when they finally do make the jump.
I'm betting 3D will catch on pretty quickly, what with retty much every single hollywood popcorn movie being made is 3D nowadays.
It could all be a fluke, tho... but I would not bet against it.
With BluRay, 3D and precice motion control that's acutal usable for gaming, Sony has a very clear position, in my opinion.
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Its too early with 3D tech being a big thing for most people to shell out on an expensive new TV. Though having said that it might come to be in a year or two, or perhaps even a few months.
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But if they think that 3D just plain won't take off, I'm pretty sure that someone at MS is insane. Nintendo is behind it, and I have a feeling that the 3DS will do for 3D in consumer applications what Avatar did for 3D in the cinema.
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Then can we have our holodeck?
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'We focused on repeating the success that Nintendo had several years ago and presented nothing new whereas the other boys were showing off some fancy 3D stuff for the home and the pocket which we didn't even think of. I mean who wants to play games in 3D or take stereoscopic photos anyway. That's not cool. Dancing like a monkey in front of your TV is where it's at.'
Microsoft is once again very late to the game and their offering is far from convincing.
That being said, the 3D TV stuff is not interesting to me at all right now. Its Nintendo that are really innovating with the glasses-less 3D of the 3DS.
Also, didn't they the same thing about Blu-ray? I haven't bought a single DVD since getting my PS3 but my film shelf is full of Blu-rays. I think Microsoft just... don't... get... it.
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Microsoft are just blowing smoke, trying to steal Sony's thunder.
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3D might be future, but I'd like to see mindless waggling in front of the screen to be the past...
Thats nothing like mindless pushing of buttons then?
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"3D is a terrible gimmick & far too expensive, as is Kinetic & Move. Don't waste your money on any of it."
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Sony nailed it this time.
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http://www.engadget.com/2010/05/11/xbox-...
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3D is the future, but it's a distant one.
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I got my 42" 1080p TV over 2 years ago for £500.
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What, like an HDMI port? I hate PR dodging bs.
Can't wait for the TV's without the glasses, then I'll get one.
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Microsoft only have Xbox and Xbox related hardware to sell, hence they didn't go for 3D ... although they've done a deal with LG for 3D that Neil Thompson forgot to mention, plus a few of the cross-platform titles announced yesterday by third-parties are in 3D on PS3 and Xbox 360.
Hrm... PR fail methinks.
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Look, the 360 has games in 3D too - heck, it wasn't that long ago they announced a pack-in with 3D TVs elsewhere - all he's saying is, it's not MS' idea of the Next Big Thing, motion control is. If iPhone, iPad and Windows 7 are good barometers, he's close; gesture, multi-touch and other such tech seems to be where the markwt's going.
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I think everyone can agree that most future TV will be 3D Ready, just as they are HD ready today.
And to comment on Kinect vs. Move - I'd rather have Kinect. It, at least, could be used as an additional input device whilst holding a controller - and has the possibility to be available on PC, which means that all kinds of strange programs/games could appear!
Also, note that this is the UK boss saying this about 3D. And we all know how good the British are at predicting things ^__^
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Do MS not have forward thinking or something?
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I was lucky enough to try out avatar the game(yeah poor game I know) in 3D, on a 360 hooked up to panasonics flagship 50" 3D tv months ago and ever since then I've known 3D is the future of gaming. They unfortunately did'nt have it connected to the 62" €4500 god like tv there.
To think I spent €1250 on a panasonic 26" hd tv, four years ago.
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VHS was pretty good at the time, but if they hadnt had developed and then brought out dvd (which was £1500 for the first players) then we would have BR format now... without these companies spending money and releasing products (maybe too early, but then there is never a right time), we wouldnt get anywhere... its even more confusing that MS has 3D games in the works by third parties. Very Strange.
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Saying that, though, just like many people have commented in here, the 3DS is a day-fucking-one purchase for me!
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By the way, the next articles headline will read: 'Nintendo rubbishes Kinect as 'last gen' tech and 3D is the way forward.'
Again, this will be a non-biased article that has nothing whatsoever to do with advertising the respective representatives wares...AT ALL.
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In effect toward tail end of this gen or indeed properly supported next gen from day one?
Mass market success of 3DS is much more likely due to it's being cheap and accessible with extra troubles, also would likely get most uses of it's 3D capability whereas the 3DTV would still be in the actual majority of user's viewing time displaying the 2d HD signals or even SD.
I got HDTV since day 1 almost, and upgraded few times and even I know HD viewing only takes a part of that, increasing sure but 3D signals fed into 3DTV 24/7? Perhaps more likely if you uses the expensive set exclusivity for 3D enabled PS3 games over and over!
Yes will be great, but just... In the future!!
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Regarding Kinect, MS has to reveal its price first before its execs start mouthing unfounded nonsense. I expect both Move and Kinect not to take off as they are expecting. The Wii has filled that void already. Kinect will probably be a bit more successful than move but it will never do for the 360, nor move for the PS3, what the Wii has done. It's too little too late for both. They may sell a few million but that's about it. my two cents...
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This rush for 3D is nonsense. As the ad shows, there is hardly any 3D content out there to buy. We've got Avatar as the only real success story and maybe Alice in Wonderland but that's it. Can old movies be converted into 3D and will people really want to rebuy their Matrix collection having already forked out for the DVD, Blu Ray and now 3D?
I suppose the content depends on the equipment and what better way to push the new technology. Sony once again relying on gamers to be the first adopters that willing pay silly prices so it paves the way for the masses. They know their audience.
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it seems to me that 3DTV needs Ps3 more than Ps3 (or 360, or wii for that matter) need 3DTV.
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Sky will start rolling 3d out next year and blurays will follow suit.
The tv manufacturer's are all behind it in a big way I predict prices will fall very very quickly to hit mass market.
Give it a year for content to catch up.
Remember hdtvs launched with no hd tv support look at it now.
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"Also actually I don't quite get what MS want to say. Current TV 3D is not Sony exclusive since the two consoles are roughly equal on hardware, anyone can do 3D if they want. Crysis 2 is going to support 3D on all platform. The only lead Sony has is their stronger 1st party dev and their own brand."
Not true, Microsoft put an inferior HDMI standard into the xbox and will not be able the achieve the same resolution/refresh rate as Sony is doing with 3D. So, Sony HAVE got the advantage here.
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Honestly, the entertainment industry should have kept the 3D push to the cinemas and then bring it in at 2014 for the Brazil World Cup.
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Also, is this an article about the viability of 3D gaming or a lesson how to trash MS? It's like, "let me take any opportunity to trash on Kinect!" Sad... but typical.
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...Says the company that doesn't sell 3d tv's.
Anyhow, I bought my second HDTV last month. It's not 3D. I'll get one when ps4 or xbox720 comes out.
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I think Microsoft is right concerning Sony and their 3D push.
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If nobody buys them,they won't get cheap...simple as that
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"I hope 3D dies a slow and painful death."
I think Microsoft, and all 360 fanboys hope and wish for the same. Even though I don't sympathize with you, I can understand where you are coming from.
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"I wouldn't want to experience all games and tv like that. Am I alone in this?"
Nope - most 360-only gamers are with you in that.
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Plus Sony were lucky not to of launched the PSP2 at E3 2010. Back to the drawing room guys!!
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It's verry expensive.
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Also the market is kind of fragmented which will also keep 3DTV adoption slow. It's good that Sony is pushing this tech but really it's there to sell their 3DTV more than a real selling point for the PS3.
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Nintendo is a nasty player...at their conference it was...lol 3DTV,lol glasses
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[link url=http://www.avsl.co.uk/shop/32-3d-ready-internettv-4hdmi-freeview-p-55502.html
]http://www.avsl.co.uk/shop/32-3d-ready-i...[/link]
Cheap enough for entry level I'd say.
Can see a 40" one for £900 in this list:
[link url=fficial&client=firefox-a&um=1&ie=UTF-8&ei=_TIZTN-CCKiHOKea2I0L&sa=X&oi=product_result_group&ct=title&resnum=3&ved=0CD0QrQQwAg">http://www.google.co.uk/products?q=samsung+3d+ready&oe=utf-8&rls=org.mozilla:en-GB
]http://www.google.co.uk/products?q=samsu...[/link]
Now I cannot comment what you need to go from 3D Ready to actual 3D, so if anyone knows any more?
I wouldn't pay much attention to Sony and their TV range atm for the benchmark. 1) expensive, 2) requires more money to be spent on activation (I mean WHAT) and 3) doesn't perform as good as something like a Panasonic.
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Hoping that devs would make depth the key to success with 3D, not shit flying out of the screen. Then again, bog standard mediocre devs who make stuff Turok and Saints Row will no doubt focus on that.
One thing that didn't work when looking at the Panny was that. The image hits the frame and its completely ruined. Looking at the image like its a window was an absolute winner. Much easier on the eye than Avatar was too I noted.
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I personally don't dig this 3Dtv stuff, as its clearly being railroaded onto consumers. Like Razzatazz said, 3Dtv will be pushed on the back of actual 3D content. Sports will lead the charge, as already seen on Sky Sports.
The real secret they don't want consumers to know, is that 3Dtv is a cloak and dagger push, to try and solve the march of tv/film content online and beat piracy. Think about it. Say in a decade, most tv channels are broadcasting in HD3Dtv, we'd need a certain piece of code/tech (correct me if I'm wrong, me no expert) in 3Dtvs to pick up, decode and display that tv signal. If a tv episode was recorded, they'll try to negate a possible transferance onto a PC and the net. And say even if such a file did end up on a PC, the lack of a 3Dtv option on PC monitors (this could also change, mind), stops the PC viewer from watching a illegal tv/film file. This kind of 3D tech would also kill 'vid cam cuts' of big cinema films from ending up on the net, in theory. Will such action have a lasting effect? I doubt it, because software and code, are what so much tech rely on. Even the great Sony can't stop their PS3s from being hacked, or Apple their iPhones. Once 3Dtv tech is cracked, while it could still be updated (few will bother), the pirates will still win.
On top of all that, tech tv progress is one thing when its needed and necessary, (widescreen (long ago), LCDtv, OLEDtv, HDTV) and annoying and confusing when its not (HD Ready, 3Dtv). TVs are also a lot more like PC monitors these days than anything else.
I'm due to upgrade soon, and a nice HDTV will keep me happy for a decade or so.
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Polarising glasses darken the image but are nice and cheap to make
Active shutters give a quality image but expensive... and glasses still
Glasses free means just that, but what is the impact of space within a room on quality of image.
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As for 3D being a "future" tech, well I think he's pretty right on that point. The 3D TV's are still far too expensive and probably will be for a few years yet, and I don't think the odd few 3D enabled games or bluray films are going to convince the general masses to splash out over 2 grand for a new TV they don't really need, not when the vast majority will have only just upgraded to HDTV in the last 3 years or less. And most of the folks I know when they buy a new TV set, will tend to keep it for at least 5-10 years or until it breaks beyoned reasonable repair.
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Classic!
That's a lot of words for saying nothing
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Motion controls are interesting, but dont want to have to stand every time to play every game.
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Microsoft should be focusing on getting Kinects into households via its core market, by baiting them with some killer titles, then opening the floodgates on the no doubt endless supply of casual junk that will potentially saturate the market and hurt our eyes while shopping in your local game shop.
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Not so good if your sitting down trying to move through your video selection as per the videos.... that is a shock if thats the case.
On the 3D front... i dont much care for it... but look at the excitment on the 3DS, so no one can say there isnt excitement for 3D... as for cost... how many times.. tech is always expensive and worse in the first revision, nothing would ever get better if they didnt at least try... yes we all may not be bothered, but there will be tech minded people who will rush for it (just look at the ipad...)... I am glad they will test out the products and make it cheaper and better for the rest of us...
I remember when many people in the UK didnt get Widescreen TV's... that turned out ok
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100% agree, thats why i think Sony got it right in some way... make sure you have games/content to keep your core audience happy. Considering many people who purchased the Xbox could be considered hardcore/core gamers rather than casual its a massive mistake to show nothing that really appeals to them.
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Panasonic - comes with two pairs.
Samsung - free pair with each tv through website.
Sony - two pairs and transmitter "free" through Sony shop deal and trading in the PS3 at game (see earlier in the thread).
Not lucky, just informed.
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Most people aren't taking into account that the next consoles will need to have monster GPUs to render 1080p/60 3D. If Sony / Microsoft aim for this, then there'll be little chance of them taking a 'Wii-like' technology sidestep to save costs.
3D works best when V-sync'd, so this BODES VERY WELL for 2D framerates and elimination / minimising of tearing in the next gen, for those who DON'T upgrade their TV sets.
It'll be near impossible to create a game that simply doesn't work for those without 3D displays, so calm the nonsensical hate, children. Even larger 2D panels will get cheaper, so it's a win/win.
We'll all benefit from the push to 3D.
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How to say nothing in many many words.
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Microsoft: "OK EVERYONE! PUT ON YOUR 3D GLASSES!!"
Meanwhile, Nintendo and Sony have moved on (to what, I'm not sure).
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Platform to talk on he says... honestly some people have a completely deluded idea of how things work in this industry.
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Link. There even exist graphics cards that generate true 3D from existing OpenGL code.
The prices for those examples given in the link, of course, REALLY are prohibitive. As far as 3D TVs are concerned, Sony is wasting effort and money investing (and making consumers invest) in what merely is a transition technology. As a result, we may likely adopt widespread, and glasses free, 3D, later rather than sooner. :/
Of course, this is not the reason behind MS criticism. But we would do good to keep it in mind.
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I think MS are right to play it conservative as it has no h/w interests in making this work. Lets see how it pans out then jump in later if there is demand. Seems fair to me and a good business strategy.
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Yep, I'd heard the same thing from another source. I can't say that's greatly impressed me and I can't imagine wheelchair users are delighted about it either. It'll be the Move for them, I think.
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Microsoft know this as well as anyone else, but the reality is their console isn't as well equipped to serve 3D as the PS3 and therefore they are dismissing it. The PS3 has always been HDMI 1.3a whereas 1st gen 360s weren't at all and later ones are only HDMI 1.2. I can well imagine that getting 3D to work on the 360 could require hacks or an intricate compatibility list describing which TVs and which 360s will work together.
I expect sooner or later they'll roll out something and I wouldn't be surprised if the new 360 slim was beefed up in that department. Perhaps they'll do it much like the PS3, interrogating the TV through EDID and putting the 3D options in the menus if the TV supports it.
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But Sony is doing it now. 3D TV prices will drop next year, the PS3 will be well placed to take advantage, both for gaming and 3D Blu-Ray movies...
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Not entirely true, the new 3D LCDs are coming through with Edge and Dynamic LED. That makes a very big difference in picture and colour quality...
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The deal is there it is in-store at Sony stores I've seen it at two of them. Yes the price of the TVs is high but your point was you'd be lucky to get glasses included, that is quite simply incorrect.
For reference - the Sony deal is - buy *any* 3DTV and you can get 2 x glasses, a transmitter, a PS3 and the 3D games pack for an extra £200. If you take the PS3 to Game they will give you £190 cash for it. Incidentally if you also bring a broken black and white tv into the Sony store you will get £100-£150 off the tv too.
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Oh and on the point of paying a huge premium for 3DTV. It's not as huge as you think if you compare like with like. The TVs are very, very good TVs. You are paying a premium for a better set. The tech needed for 3D - fast response, high refresh has a lot of benefits beyond 3D.
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Why all this focus on 3d for this console gen? Almost nobody has a 3d tv, and wont have for years. I dont get it, from a marketing point of view. I'm guessing my next TV purchase is 3 years away. The worlds greatest 3d is unlikely to force me to buy sooner, esp if its with glasses. In 2-3 years, next gen consoles will be here, integrating the best solution, which wont be the one being shown off today. And... glasses... really?
Only the 3ds makes any sense right now.
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As for pricing of the Kinect. If it launches for £99 in the UK with a game bundled in then its a bargain compared to the competition.
Yes the PS3 move is cheaper, but only for single player and only if you don't want both parts of the controller and already own a PS Eye.
It becomes pretty expensive if you want 2 player both using the the motion controller and navigation controller. Also at least one title requires 2 motion controllers for single player mode.
Price example:
Basic kit, motion controller, camera and starter disc (demo disc) £49.99
Extra motion controller £32.99
2 x navigation controller £24.99 (each)
Total cost of 2 player kit £132.96
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If the France and Mexico game is rubbish I will watch the Sony E3 show and tally the number of times 3D is mentioned. Sad, yes, but I bet it goes into the 40's at least.
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Hmm, on this one, I think MS are kinda right.
Why all this focus on 3d for this console gen? Almost nobody has a 3d tv, and wont have for years. I dont get it, from a marketing point of view. I'm guessing my next TV purchase is 3 years away. The worlds greatest 3d is unlikely to force me to buy sooner, esp if its with glasses. In 2-3 years, next gen consoles will be here, integrating the best solution, which wont be the one being shown off today. And... glasses... really?
Only the 3ds makes any sense right now.
Your next TV purchase is 3 years away, that does not mean everyone's is. There's a lot of people here declaring that products will never take off based on the simple fact that they think they're too expensive or they don't want it. There are doubtlessly going to be a lot of early adopters out there that are eagerly awaiting 3DTV that you (and the others in this thread) aren't among them only means you're not among them.
As for me I'm planning on getting a new TV sometime in the next 12 months, my last HDTV is over 6 years old and a bit tiny for my current apartment, I might just get myself a 3D TV, if they work well.
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What has patience got to do with wearing glasses?
I can understand the cost angle on glasses, also the needing one per person who wants to watch etc. I don't quite understand the "Oh I'm not wearing them" angle though. Approx 75% of adults in the US use some sort of vision correction - glasses or contacts - as part of their daily life. Some people are perfectly happy to wear a headset to enhance the online experience but not glasses to enhance the visual?
That's the crux for me, if it enhances the experience to a significant amount then I'll wear them quite happily. I'll forgo some of the visual niceties of the 2D image for a 3D image with a steady and smooth frame rate. On the basis of what I have seen the enhancement is substantial enough for me.
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They're still not saying anything about Kinect pricing, which means it'll be high. So much for that.
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neg away, I know its not a popular opinion, but I think 3d is a long long long way off. because 3d with glasses doesnt count.
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I dont think they have, from what I understand it is little more than 2 dsiplays, one aimed at each eye. you have to be pretty much perfectly aligned to see the screen, the viewing angle seems to be very narrow. Which is why I dont get the amount of fawning that is going on.
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Sony are obviously pushing it because they have new 3D HDTVs to sell and Nintendo have obviously decided to do 3D so they can sell yet another redesign of their DS handheld. Of the two, I think Nintendo will perhaps have the greater success due to the recognition of the DS brand and the fact that its handware will be significantly cheaper than having to fork out for another uber-expensive HDTV.
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There's a 40" Samsung 3DTV available TODAY @ Dixons for under £900 (with a voucher from hot uk deals) btw, you'd pay that for a 40" HDTV a few years ago, 'the future' creeps up on you a lot quicker that you expect...
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- makes the PS3 more attractive to the small but very affluent first joiner group - I'd be amazed if owning a PS console from one gen wouldn't make it more likely on average that the person will get a PS for the next gen as well
- gives Sony experience in 3D gaming before the next gen starts, theoretically putting them in a better position to tailor the hardware and software optimally to this new 'display technique'
- Doesn't cannibalize on current PS3 owners that don't care about 3D gaming (yet)
I'm personally not convinced though that 3D will be such a big thing. With the glasses it's annoying and takes away from display clarity IMO.
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Just like the new junk Sony and MS introduced to E3 this year.
Console. Controller. Game. Its easy...the rest is just gimmick, give it all up and make some more games please
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(my god i hate that ad)
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Although it saddens me that they haven't found a way to retrofit shutterglasses 3D into existing 120hz TV's In fact shutterglasses TV's should only cost slightly more than comparable HDTV's since the only difference is bluetooth transmission to sync the glasses.
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how exactly did avatar turn out my friend? A hugely succesful highly polished turd IMHO. Its no better than titanic, and artistically speaking its no better than Norbit. Box Office success is no measure of quality.
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Your personal opinion about Avatar is totally irrelevant in a discussion about 3D.
The bottom line is that Avatar turned out to be the most successful film of all time at the box office (by a huge amount no less), like it or not. And Alice in Wonderland is currently already at #5 (which is quite incredible).
There's really no denying that 3D is a huge success, and that having to wear glasses is not at all a deal breaker.