Microsoft confirms Kinect price
And a new Xbox 360 model.
Kinect will cost £129.99/€149.99, and come bundled with launch title Kinect Adventures, Microsoft has confirmed.
"We obviously don't make pricing decisions without doing our research," Xbox product director Aaron Greenberg told Eurogamer in an interview published elsewhere on the site.
"We've done a number of pricing studies on a global scale across a whole variety of audience segments. We've found that when we talked to consumers about the different types of experiences you get with Kinect, the sensor with the full game at £129.99 does quite well.
"There will be a whole new wave of consumers looking for all new ways to experience games and entertainment. To be able to do that with the console plus the sensor and the game at that value is pretty unprecedented."
Microsoft also revealed a new Xbox 360 4GB model, to be launched in the UK on 20th August, priced £149.99/€199.99.
The Xbox 360 4GB plus the Kinect sensor and Kinect Adventures will be available as a bundle for £249.99/€299.99 when Kinect launches in the UK this November.
While Microsoft is yet to announce A UK release date for Kinect, retailers have this evening begun taking pre-orders for the device, the new Xbox 360 4GB and the bundle.
The new Xbox 360 4GB differs slightly from the Xbox 360 250GB unveiled during Microsoft's E3 2010 conference last month.
The 4GB is internal flash memory, and the console has a black matte finish. Otherwise it's exactly the same as the "whisper quiet" Xbox 360 250GB, and includes built in Wi-Fi, the smaller design, and a hard drive bay.
"It will effectively replace the Arcade console," Greenberg said. "We see it as a great value entry price point for consumers. We're upgrading the storage to a full 4GB, which is quite a bit of storage. At £149.99 we think that's a great price point."
More than 15 Kinect-enabled games will be available at launch, including the bundled Kinect Adventures, and Kinect Sports, Kinectimals and Kinect Joy Ride.
All first party Kinect games will retail for £39.99. Kinect Adventures, however, will be a full-price retail game.
Microsoft has high hopes for the sensor. Greenberg likened Kinect's launch to that of a new console.
"A lot of people have talked about this being the type of leap you would typically see when you went to a new generation," he said.
"But the nice thing is we're able to bring that next generation experience to market this generation.
"We already have storage. We already have high definition gaming. We already have a connected online community. So adding the sensor to the experience enables us to unlock a whole new variety of games and entertainment. We're pretty optimistic this will provide multiple years of life to the current life cycle."
Hot off the press shots of Kinect and the new Xbox 360 4GB bundle are below.
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Comments (159) Latest comment 2 years ago
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Even if ratio was half as many as Wii Balance Board, say 15% of 40m sales of Xbox 360, that's 6 million Kinects @ £130 which is £780m -- certainly more than a billion dollars in retail revenue.
Lots of suggestions for £50 price-point below, is Kinect really worth 55% of price of a Wii Balance Board? [Edit: Wii Fit RRP was under-priced]
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Fuck this waggle cunt shit.
/picks up PS2 pad
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As an inital outlay, it's a lot of money, too much for the average person to take a punt with i'd hazard a guess.
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Luckily for MS, I enjoy being raped.
Actually perhaps it's so high so your arse will hurt so much you can't sit down and break the games.
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I'm out!
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Good luck to Microsoft selling Kinect at that price, they're going to need it!!!
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I'm sorry but Microsoft has completely missed the point here. At £49.99 I would have perhaps considered it. At £130! No chance and I doubt the casual audience Microsoft is trying to attract will either.
I might pick one up from Tesco for £29.99 + 10 games - 6 months after launch and went its status as a flop has been confirmed and retailers are trying to shift dead stock.
SHOCKING MS ( A lesson in history - just Google Mega-CD or 32x)
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But either way £250 still feels a little steep to me, particularly given the teeny-tiny 4GB of HDD space. And £130 will put off the core gamers who might - at a more reasonable price - have considered getting it.
£200 for an Arcade plus Kinect would perhaps have made more sense. As things stand, MS had better hope its marketing department earns its corn this Christmas.
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I won't comment on Kinect pricing. Everything has been said about that already.
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This should have been under £100 quid!
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/my2cents
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People who are whining about the price, were you really going to buy it at release date if it was good value? If so, why? What games inclined you that way? Or is it some absurd notion of having something that will not be used is in some way preparation?
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£49.99 RRP (shall we say £40 here..) seems ridiculous for a game such as 'Joyride'.
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A brand new Wii is £180, not £130 -- and I've just discovered that the cheapest Xbox 360 is £120, so Kinect is more expensive than a new Xbox 360, let alone a second-hand one (which makes my first post above about £120 for console redundant).
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Move has a really strong chance of dominating now, helped by the fact a fair few already have the camera due to Eyepet.
Fact is, both systems will have a faecal tidal wave of shovelware to wash over the launches of their respective peripherals, but from where i'm standing Sony are at least making some attempt to appeat to the hardcore gamers.
I've got a preorder in for a Move, I think it's worth a punt for £32, if I like it I'll invest in a nav controller, but it all depends on how well it works in supported FPS games. At worst I'll lose £15 on it if it's rubbish and i sell it on to Cex or somewhere.
£130 for a Kinect is absolute madness, that's not a punt, it's a mug bet.
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Basic Wii with Wii Sports - £120
Black Wii with Wii Sport, Sports Resort and Motion Plus - £150
Come Nov they'll be even cheaper
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As soon as there are 5 games for this that I deem worthy, I'll probably buy it. By then they'll have ironed out any bugs and the like with it.
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However, the key is going to be software... If there's none worth speaking of in the 6/12 months after launch then even £50 will seem a rip off. If they pull it off though and a few amazing games arrive then we'll all grumble and moan while we hand over the £100 odd quid it'll no doubt soon drop to, but hand it over we will....
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Adds up to 120€. And add another 50 bucks for every aditional player. Its not cheaper than kinect. And at least you will have multiplayer on the xbox without additional costs. But i think both will fail at that pricepoints! Lets see if the games can convince us.
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I read that as "Pre orders are amazing in america based on the expected retail price, so we have decided lets go for that price then"....
It seems that regardless of the price and what it can do, americans are lapping it up, so i dont think the price matters (or actually the quality of the games).
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Kinect a massive fail
Unless MS gonna suprise us all by heavily advertising successfully and also the great unwashed mass managed to do another Wii lemming like rush to Kinect.
As hardcore gamer who used X360 as the main console for the past 5 years, pretty annoyed with the pricing and shift of focus to waggle-fest, as a gamer I prefer Sony's exclusives line up from this year onwards.
Come on dont drop the ball you been successfully holding in the run up to end of 2009.
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Oh, and its a bit cheeky to say its bundled with a 'full price game'. Not exactly GTA5 we're talking about here.
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This isnt really that bad of a price as soon as you start adding up the extras that get on other consoles, if the game line up expands i will definatly be buying it but that is if, as iam not particulary intreast in most the titles.
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I wouldn't have been interested for £80, but £130 is waaaaaay too expensive.
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No one knows What bundle Sony will do with hardware so you could see a Move bundle for £250 and if that the case they are both on a level playing field
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howaboutyousuckmyballs!
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And if I felt a need for a second Move controller (I'm holding back on that until I figure out how many games are actually likely to require or work better with two) it would be another 399 DKK ~ €53 on top of that.
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Really this again? The difference is you can pick up Move for £30ish. It's the same argument people used with the Xbox 360. The start up price is low but it costs over time. It's very true that it will add up, but it doesn't have to add up and it's spread out over time. The start up cost is £30 (£40 for those without a camera) for Move compared to £130 for Kinect.
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I get the joke, but I'm pretty sure I read an MS person saying that Kinect is designed to be used in the seated position.
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Only if the game is programmed to recognise you seated. So unless they program it to do so, it won't.
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Seriously, I think this could be a big failure for Microsoft. Unless it shifts a significant number of units, companies aren't going to bother with the extra expense and time to add Kinect features. All you're going to see is cheap shovelware and absolute rubbish like far too much of the crap that's out there for the Wii.
They'll be heavily discounted before long just to try and shift units.
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If you really think about it, the price is probably right if the device cost 150 to make. You get the early adopters to get the device, then you price it with bundles and incentives during the holidays. You check how well you sell the device, what software moved with the device, then you might include a different bundle with the same price, include another internal game to help move the device or price it cheaper and do the above.
I believe the strategy MS is going for here is that they do not have to sell Kinect like hot cakes at release but instead make it a slow burn, preventing them from having to go into the red to much and killing their profits. The 360 and it's services are profitable and it appears that MS want to keep it that way.
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And I bet all the people they asked were rich twats who wouldn't even know how much a loaf of bread costs.
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£249.99 is nowhere near a price that is suitable for the intended market
Although the ps3 price is just as stupid if not worse £229 + £99, add another £50 for two players
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£130? Feck aff.
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And thats where the misconception for your average forum punter is the caused of confusion. If everyone has a Wii already then I continue to wonder why it almost sells twice as much as the 360 and PS3 combined. MS needs to make Kinect look like the next high tech toy everyone can enjoy. Marketing will be the key and I believe MS will put the money behind it.
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Maybe they plan to rush out the Star Wars game?
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Everybody might aswell buy a Wii because it's cheaper, motion control is a bonus at the price it's going, rather than Microsoft and Sony thinking it will sell as though Motion Control makes the console more appealing despite the prices.
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here is the rumored article I read
[link url=http://nexus404.com/Bl og/2010/06/23/is-microsoft-losing-money-on-kinect-despite-15 0-microsoft-kinect-price-redmond-may-be-losing-on-every-kine ct-sold/
]http://ne xus404.com/Blog/2010/06/23/is-m...[/link]
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They really should stop surveying the competition's fanboys cause sabotage is the only way to explain that figure.
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Should they bundle it with Milo and Kate at some point, I might reconsider...
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So, do I need it? Probably not. Will I enjoy it if I have it? Probably. Do I represent the average consumer? I have no idea.
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- And for that reason...I'm out.
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Whichever collection of prats prices the accessories for the Xbox division should be taken out and disposed of humanely. Speaking as a previously quite enthusiastic Xboxer, this cynical horse shit has gone too far. I'd like to see someone finally get the wake up call and arse kicking that has long since eluded them.
Hardly anyone was even convinced they wanted the poxy thing in the first place, and now you can royally whistle out of your rings. You will piss market share away to the competition with this idiocy. Mark pretty much everyone's words... you corporate rat cocks.
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I give it 3 months.
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Exactly my thinking!! I want it but by itself not with Kinect
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Games are shite nowadays.
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Twice as much as I'd be willing to pay for it.
Huge mistake. Absolutely huge.
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In terms of attracting new (casual) customers, it seems the basic entry level set up will be cheaper than the PS3 + Move, as far as we know right now - especially if they push the party (more than one player, like) element. OK.
Costing more than a Wii, less OK.
In terms of attracting existing 360 customers / the hardcore, less OK.
And to Dallas - the casuals will by a 4GB console. Anyone looking to upgrade but not fussed about having 250GB can buy it and plug their existing drive in.
OK.
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"We're about to unveil the price - you might want to sit down for this...
...err...actually, scratch that idea - it may not be technically possible."
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No chance at £129. I'll go for a Playstation Move wand instead.
...in fact - I can see myself just getting a second hand Wii over Kinect as things stand.
Fools!
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Think Microsoft have shot themselves in the foot with this one
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Below £100 and then we're talking. I'll wait until the inevitably post-Christmas price drop and more games to come out. I can see it doing fairly well with a blitz marketing strategy in the run-up to Xmas, though.
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Pretty sure it was around this amount and that was only for one game, and its currently sitting in the loft gathering dust
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The facts are the standalone price is deluded as to play 2 player games on both consoles it cost exactly the same with Move bring cheaper if you don't want sub controllers.
The 4gb bundle is great value as a whole but Sony have not announced a Move bundle for PAL territories!! It won't be 250 mind but could be close, also they could like MS do a smaller hard drive config for Move but that's speculation.
MS had a chance to shift tons if these and imo this price hinders that some what
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It's far too expensive.
The release games are not that hot.
Virtual connectivity just looks stupid ( note how you have to hold an imaginary steering wheel to drive in a car game for example )
IF...this was being retailed at say, £59.99 with a game then it would have a slight chance of getting a foot hold....as it is...I think it's a no hoper. This was a brave attempt to get into the casual market, but frankly, MS should concentrate on the hardcore market more.
Sell an addon that lets you put extra ram into the Xbox ( 4gb maybe ?), and patch every game to utilise said memory. ( £49.99)
Sell a bigger HD. 1 TB, and have all your xbox games installed. ( 129.99)
And carry on with the excellent software release catalogue. Job done. To hell with this casual shite, leave it to Ninty.
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I can't even tell when the disc is spinning in mine, whisper quiet at all times for me.
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MS: "It's £130"
everyone: "how much!??!? that's quite a bit isn't it!?"
MS: "well, uh, obviously, we did research. y'know. on prices 'n stuff. price research."
maybe the same research they did with the original xbox launch day price???
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I'll still wait for some appealing reason to buy one.
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The game they let you play (cartoon-like racing game) was very lenient with regards to the movement players made.
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geeza2020 21/07/10 @ 10:44
errr no, just no.
----------------------
And that comment means what?
A concise criticism of points made ?
Proof that you can spell the word No?
I am so glad the art of conversation and reasoned response is not dead.
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