The team behind upcoming Afghanistan shooter Medal of Honor has re-branded itself as Danger Close Games.
Previously, the developers were part of Electronic Arts' Los Angeles studio.
"For us, rebooting Medal of Honor and taking it out of World War II into the current fight in Afghanistan is a lot like what we've done with the studio," executive producer Greg Goodrich told Gamasutra. "It's a refresh. It's an opportunity. It's a way to get our own identity."
"It doesn't feel like we need to be reinvigorated. It feels like we already are," he said. "The deeper meaning of Danger Close is, that, yeah, we got through those times, but we've come out of it. We've got a great game we feel is going to do well."
Danger close is a military term used when soldiers call for close-proximity fire, not long-range bombardment, apparently. Guess cute 2D platformers are off the agenda, then.
"When an individual is calling in for danger close fire, it's the decision to take a chance, rather than sit back and call in from afar," Goodrich said.
"For our team, danger close is about pushing the boundaries and taking chances on telling a story we felt needed to be told. It may be controversial, but we felt it needed to be told, and we're telling it with respect and authenticity, to shine a light on these guys.
"A few names had been thrown around, but then Rich Farley, our senior creative director, was playing the game at his desk and, right then, we heard one of our characters, Jimmy Patterson - the grandson of Jimmy Patterson from the World War II era of Medal of Honor - scream out, 'Danger close! Danger close fire!'
"We said, 'I think Jimmy Patterson just told us what to name our studio.' "
Medal of Honor is out on 15th October. For all the business, including previews, videos and screenshots, visit the gamepage.