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MadWorld release upsets moralists News

Wii News by Dan Pearson

11 March, 2009

Self-appointed American media watchdog and purveyor of moral outrage, the National Institute on Media and the Family (NIMF), has issued a thoroughly wholesome statement indicating its unhappiness with Nintendo after SEGA's stylish Wii brawler MadWorld saw release in the US yesterday.

The group claims that Nintendo has "shed its 'family friendly' reputation with MadWorld's release", indicating its belief that it is the platform-holder who should vet all content inappropriate for consumption by children, rather than those children's parents. However, it does concede that "MadWorld is another reminder that parents need to make sure they watch what their kids watch and play what their kids play".

NIMF goes on to decry what it sees as shift in Nintendo's marketing policy, claiming that "Nintendo [has] opened its doors to the violent videogame genre", and adding: "The National Institute on Media and the Family hopes that Nintendo does not lose sight of its initial audience and continues to offer quality, family-friendly games".

Don't worry too much about the claims being taken seriously, however; these are the same people who considered Stubbs the Zombie to be actively promoting cannibalism.

If you fancy having your impressionable psyche corrupted into going on a bloody chainsaw spree, head over to our MadWorld review first.

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Comments: 1-33 of 33 in total

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Gnort
11/03/09 @ 12:19
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Oh dear.
the_dudefather
11/03/09 @ 12:19
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I thought they would have been whining about the EG review score
secombe
11/03/09 @ 12:23
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I take it they haven't seen any of the cutscenes in HOTD: Overkill yet.

I think the Wii stopped having a 'wholesome' image the moment the menu loaded in that game.
menage
11/03/09 @ 12:24
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Who?

Can't these wholesome people read the 18+ on the box or what. Idiots.
sega
11/03/09 @ 12:28
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Idiots - some of the first games on the Wii were more violent than this. Y'know things like the Umbrella Chronicles and Resident Evil 4 for a start.

I own a Wii because I love a lot of the types of games Nintendo produce - the Marios, the Zeldas etc. I'm the type of person who only likes one console under my TV and I don't like the idea of having one console for those types of games and another if I want anything with a more adult theme. It's a games console - simple as that. You buy the family friendly games if you want stuff for your kids but there are plenty of adults out there who own a Wii and we can buy violent games if we wish.
mingster
11/03/09 @ 12:35
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I am opposed to NIMF and their family friendly views...
I find it extremely disturbing as i was brought up as an orphan in a care home.
mingster
11/03/09 @ 12:36
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why call yourself sega if you only have a nintendo?
/is puzzled
sega
11/03/09 @ 12:39
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Well I do have a Dreamcast and a Saturn stored away but they don't make games for them any more y'know. Unless you're implying Sega have just released Dreamcast 2 - in that case I'll ditch my Wii this second and get one of those!
TheTingler
11/03/09 @ 12:42
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Wow, it must be good then!
Eraysor
11/03/09 @ 12:45
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Nintendo shed their "family-friendly" reputation years ago for me when they published Eternal Darkness, the scariest game in the universe. A kid playing that would probably implode from the horror, I know I would.
YourMessageHere
11/03/09 @ 12:48
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I knew exactly what level of assholery to expect when I read the acronym. I would bet significant portions of my anatomy on that being a back-formation from Not In My Family. The fact that you can't have an institute ON something, just FOR something, is even more damning IMO.

The key word in the phrase "family friendly image" is of course image. They've swallowed the advertising hook line and sinker, and are now upset that it's no more than sales pitch, given that so far as I know it's never really been true. It's true that I've never been a nintendo owner, but I always got the impression that there was an average amount of gore/asterisk-worthy language and so on on nintendo machines overall, relative to the prevailing level of such things in games overall. It just wasn't usually part of the main marketing effort so it got through somewhat unmolested by Freelance Morality Police of this kind.
Sunyavadin
11/03/09 @ 12:50
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When will these people get it into their heads?


YOU DO NOT DECIDE WHAT THE COMPANY'S TARGET AUDIENCE WITH THEIR HARDWARE ARE.




Also, you don't see them complaining to TV manufacturers that their products can display pornography.
bad09
11/03/09 @ 12:50
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Sorry but, these fascists need to crawl up their own arse and die.

How about we just take the children away from these "caring" parents who can't perform the simple task of monitoring what their own child does on a machine for everyone. That way we don't need idiot twat organizations like this one.
JohnnyWashnGo
11/03/09 @ 12:51
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/Laughs at Americans.

Actually I thought they approved of guns and violence in their media. Its the naughty sexy stuff they usually complain about.
Eraser
11/03/09 @ 12:53
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ban this sick filth!
Eraser
11/03/09 @ 12:53
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JohnnyWashnGo, I wouldn't laugh too hard at the yanks. The germans already start crying when there's one drop of blood in a game.
dncc
11/03/09 @ 13:07
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Doctor_What
11/03/09 @ 13:16
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@ Sunyavadin: My TV can display porn? Why didn't someone tell me this before! That could definitely be a selling point. More people should know about such things...

Anyway, more sensibly, I can't help but be amazed when people living in an enormously capitalist society are surprised/shocked/offended when a company does something that expands their business model. The same goes in the other direction too, with fanboys who hate the vast amount of family friendly non-hardcore gaming on the system.
septimus
11/03/09 @ 13:35
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Morons. Where is the organisation to police these idiots and their bullshit ideas?
reelbigkris
11/03/09 @ 13:37
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If they are upset about content, they need to educate the parents about the content found in 18 rated games or games rated M. I work in a gameshop and many parents dont understand that the rating system reflects the content in the game. every single day, one adult purchases grand theft auto for thier sons, some as young as 8!

Spend more time educating parents! more mature gamers know about the ratings and can make thier own decisions! the last time i played my wii was when De blob was released. im hoping that my wii will see a steady increase of playtime when this gets released in the UK.
Redeye
11/03/09 @ 14:24
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Dear Platinum Games,

I hereby submit the following concept for a future piece of MadWorld DLC - the inclusion of NIMF's cast of reactionary imbeciles, so I can take a great deal of entertainment and satisfaction from ramming street signs through their narrow-minded, arrogant heads.

Yours, etc.
spitfire1945
11/03/09 @ 15:17
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Now that's a good laugh!!! :))))

So many sick people these days!!!
Gearskin
11/03/09 @ 15:25
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Stubbs the Zombie lol.
neonemesis
11/03/09 @ 15:35
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"When will these people get it into their heads?


YOU DO NOT DECIDE WHAT THE COMPANY'S TARGET AUDIENCE WITH THEIR HARDWARE ARE. "


This ^^^

You can't just decide that kids play Wii = no other type of games should be released for the machine.

Nintendo made their family friendly image themselves so it's up to them. Unless this group owns controlling shares in Nintendo which I very much doubt.


elephant_stone
11/03/09 @ 15:44
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nymph? LOLZ
Dan234
11/03/09 @ 16:00
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So the National Institute on Media and the Family is incapable of reading the publisher's label on the box lest they go blind?
kissthestick
11/03/09 @ 16:01
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i guess all those HOME dvd players and VCRs upset them because of all the porn no? ;)
Kikizosan
11/03/09 @ 16:08
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I'd be willing to wager that organisations like this (and their blinkered views) have more of a corrupting influence on people's minds than violent videogames ever will.
AOFanboi
11/03/09 @ 18:53
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Yeah, I guerss this is the first case of Nintendo "abandoning" their family image by releasing mature games for their consoles. I mean I must have imagined the release of a shedload of RE games and Eternal Darkness on the Gamecube...
imamazed
11/03/09 @ 22:54
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"Family systems" include an audience for all of the family.

That would most usually involve those of over 18.

It's about catering for the whole family, not just little ''uns
Ryze
11/03/09 @ 23:34
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Er... Manhunt 2.
Spekingur
12/03/09 @ 08:24
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I wonder why they wait till after the game is released rather than just before it is released. A forewarning of sorts. If they were actually serious in watching out for the family they would have seen this game a long time ago and already know enough to make an educated opinion about it.
Dan234
12/03/09 @ 10:50
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Comments: 1-33 of 33 in total

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