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Maddie ref. an "unfortunate coincidence" News

Xbox 360 News by Robert Purchese

26 September, 2008

Bungie has said the reference to 'Maddie' in the teaser trailer for the studio's next Halo project is an "unfortunate coincidence" to that of missing five year-old Madeleine McCann.

The trailer appeared at the end of a countdown yesterday, and fans combing the short CGI promotion for information came across the line, "Maddie, where are you?"

This prompted plenty of speculation that it was a reference to Madeleine McCann, the child whose 2007 disappearance sparked a worldwide media campaign.

"This is an unfortunate coincidence but there is no connection between Bungie's game and the tragic disappearance of that little girl," wrote Brian Jarrard, community voice at Bungie, on a Halo fansite.

Writing in the official Bungie forums, the studio's Luke Smith has also stated there is no connection between the game and real-world events.

"As always, all of the characters in our games are fictional. Any similarities between real life and the characters in our games are purely coincidental," wrote Smith.

"That said, this is both an unfortunate and unintended coincidence."

Eurogamer has contacted Bungie and Microsoft for comment.

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Comments: 1-50 of 81 in total | next 50 »

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strelok
26/09/08 @ 09:22
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""This is an unfortunate coincidence but there is no connection between Bungie's game and the tragic disappearance of that little girl," wrote Brian Jarrard, community voice at Bungie, on a Halo fansite.

Eurogamer has contacted Bungie and Microsoft for comment."

Stop the planet. I want to get off.
Why the hell would they need to comment on such a stupid question?
Mildew
26/09/08 @ 09:24
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Agreed - why would anyone think there's a link?
Dizzy
26/09/08 @ 09:24
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They probably never even heard of Maddie in the US.
Triggerhappytel
26/09/08 @ 09:25
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Not surprising really. I expect it's either something which will become clear in the game or something personal to Bungie/one of their employees.
mattigan
26/09/08 @ 09:25
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Of course it's a coincidence, don't know how anyone could have thought otherwise
viper_h
26/09/08 @ 09:27
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Agree with Dizzy, I doubt the americans give two shits about Maddie. That's pretty much my opinion too btw.
mazzl
26/09/08 @ 09:27
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EG. get a f*... grip. keep up the quality standard i have been enjoying here for some years now. this is just crap journalism.. beceause it isn't ... journalism.. get it... it's gossip. total crap... stupid AND painfull for the parents to get this ALL up in the news again!

Edited 1 times, most recently on 26/09/08 @ 10:28
optimusprym8
26/09/08 @ 09:30
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pffft like her parents read EG or Kotaku or whatever
jaluuk
26/09/08 @ 09:31
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I don't understand - Bungie write a comment and Eurogamer contacts Bungie for a comment?

GOOD IDEA
Thunderbolt!
26/09/08 @ 09:31
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LOL. People get off your high horses

Its not like you are paying to read EG. I for one am pretty impressed with the high editorial standards of this website.
PearOfAnguish
26/09/08 @ 09:33
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Luke Smith has also stated there is no connection between the game and real-world events.

That's good to know. I can finally stop worrying about alien invasion.
Darren
26/09/08 @ 09:35
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A totally pointless "news" story IMO... there was absolutely no need for Eurogamer to even mention this. I thought they were better than that and I'd have thought they'd credit their readers with more intelligence too since it's bloody obvious that Bungie's reference to Maddie has absolutely zilch to do with real life events. Tut!
Mildew
26/09/08 @ 09:37
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Because the Daily Mail needs to sell papers

Well....apart from that :)
menage
26/09/08 @ 09:38
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What a load of bullshit. You're really part of the problem EG if you post shit like this.
chrisjm
26/09/08 @ 09:40
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"Calpol does not endorse this game"
Mildew
26/09/08 @ 09:40
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Would have been better to post this instead!
cubbymoore
26/09/08 @ 09:40
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I enjoy this sort of thing, why's everyone up in arms? Bungie should've said "of course it was intentional, we're sick of this shit too!"
ligurmatic
26/09/08 @ 09:40
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Let me be the first to say: Oh, for fuck's sake!
Bennicus
26/09/08 @ 09:40
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I shall write to Eurogamer for comment (here, this is me writing to you guys for a comment)
Al_Swearengen
26/09/08 @ 09:42
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Why the need for an additional comment from Bungie or Microsoft? It was a coincidence so let's move on.
It was ridiculous for this to blow up in the first place. The comments should have been requested BEFORE posting the article not after.
bombfrog
26/09/08 @ 09:43
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"Eurogamer has contacted Bungie and Microsoft for comment."

Why?

This is a complete non-story and it's been cleared up by 2 people already.
Quint2020
26/09/08 @ 09:44
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I can't believe people made such a big deal about this.
Kyle
26/09/08 @ 09:47
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Fuck. Off.
mcmonkeyplc
26/09/08 @ 09:48
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This is a testament to how retarded people are.
stevencole7
26/09/08 @ 09:49
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Come on Eurogamer! Don't start losing it...........
muftak
26/09/08 @ 09:49
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"I can't believe people made such a big deal about this. "

ever had your child kidnapped ? then you will understand this , plus its very bad press for the game industry .

bungie doing a halo game one trick pony comes to mind
DFawkes
26/09/08 @ 09:50
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NOT NEWS. If anyone thinks this is even news they're a crazy person that most likely eats their own excrement. I do, but for seperate reasons.
systems
26/09/08 @ 09:50
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It's like when "The Two Towers" film game out (LotR) and some idiots wanted to change the name because it was obviously [sic] a reference to the Twin Towers from 9/11.

And then someone pointed out that you'd have to change "Return of the King" as well as it didn't have Elvis in it...
andywilkie35
26/09/08 @ 09:51
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"Luke Smith has also stated there is no connection between the game and real-world events.

That's good to know. I can finally stop worrying about alien invasion."

hahahaha!
Oh-Bollox
26/09/08 @ 09:52
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Good on you, EG. Rumour control. Much appreciated these days.
ccfb
26/09/08 @ 09:54
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Why contact them for a comment when they've issued one already, and it's your news story?

Write a review or something.
squarejawhero
26/09/08 @ 10:00
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See the HDF are out in force.

Regardless, MS Europe should've noted something before release. I guarantee a head is rolling somewhere.
squarejawhero
26/09/08 @ 10:05
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Nicely put, cabbadgecase.
Apostle
26/09/08 @ 10:06
#34
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Lets try not to blow this out of proportion eh.
Eighthours
26/09/08 @ 10:07
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ever had your child kidnapped ? then you will understand this...

I can almost guarantee that you haven't either, to be fair, so the same thing applies to you.
JaysonG
26/09/08 @ 10:07
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Ban this sick filth!
Rushy
26/09/08 @ 10:14
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"Eurogamer has contacted Bungie and Microsoft for comment."

Why? What else is there to find out?

Just drop it and be done with this story. I think they've said all that needs to be said.
davc4
26/09/08 @ 10:15
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Okay i think it is fair enough to ask for a comment on a story (even though blown out of all proportion) still needs an official comment on it.
If this issue came to me i would say something like

"Although the comment in the video released from Bungie has absoulty no connection to the disappearance of Madeline McCann, we appoligise for any upset that this comment may of caused but the wok in question is a Fictious account and any connection to real life characters is purely coincidental. We deeply sympathise with Madelines parents and no upset was meant or caused."

But i mean i watched this vid a couple of times and i didn even notice this seems to be controversy for controversies sake.
Tyronne
26/09/08 @ 10:21
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2 news stories out of this, thats not bad going.

Fernando
26/09/08 @ 10:22
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lies, i see the connection!
muftak
26/09/08 @ 10:23
#41
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@Eighthours

what the hell are you on, i know i havent but Quint2020 said i cant understand why all the fuss so i just pointed out why ....

Quint2020
26/09/08 @ 10:32
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I agree it should have been picked up by MS Europe but bloody hell the amount of stink that has been kicked up about this just seems a little ridiculous.

Still, the trailer sucked anyway.
RexRunti
26/09/08 @ 10:34
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Anyone remember Die Anna from Carmageddon. Several papers called for the game to be banned (again) because of the obvious reference to some adulteress former princess who didn't have the sense to wear a seat belt. Of the course the fact that the game was released before the same journalists ran her off the road was conveniently ignored.
tomkuryakin
26/09/08 @ 10:37
#44
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Everyone who writes, edits, reads, posts comments to, accidentally clicks on to Eurogamer is an idiot. Everyone unhappy now?
louyfitz
26/09/08 @ 10:43
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I agree it was probably the parents, but that isn't the point of this news article.

The point is Bungie has made a game trailer with some words on it, they happen to say Maddie, where are you? so fucking what, Bungie aren't the sort of dev to joke about such things on their game anyway. it was badly chosen, true, but no harm was meant.

anyways who do you trust more Maddies parents or foreign police?
Gearskin
26/09/08 @ 10:44
#46
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BUNGIE KIDNAPPED MADDIE!!!
dr_faulk
26/09/08 @ 10:45
#47
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BastoJ
26/09/08 @ 10:48
#48
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Awww and there was me expecting to complete the search for Maddy in this game
derfs
26/09/08 @ 10:50
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of course this makes sense, as no one else in the world is called maddy...

*sigh*
RazorObsession
26/09/08 @ 10:53
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of course, if you keep pushing Bungie on it, and stamping your feet and telling them that they are sick bastards, they may well end up telling us what the reference is really about, in order to avoid further controversy, thereby giving us an extra snippet of gaming news they would otherwise withhold.

so go, lynch mob, go!

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