Lich King midnight launch details

By Tom Bramwell Published 30 October, 2008

Oxford Street in UK, events worldwide.

Blizzard has announced details of midnight openings for the launch of World of Warcraft: Wrath of the Lich King on 13th November.

The UK event takes place at HMV on Oxford Street in London, where COO Paul Sams and associate producer Lee Sparks will be signing copies and meeting fans.

That's at midnight on the crossover between 12th and 13th November, remember. We wouldn't want you turning up 24 hours late. Everyone will be level 80 by then.

There will also be events around the world in North America, Taipei and Seoul, with full details available on WOW-Europe.

Should you be heading down, you will of course have the option of buying the standard edition or the buffed-up Collector's Edition, which contains an artbook, an exclusive in-game frost wyrm pet, a behind-the-scenes DVD, the official 21-tune soundtrack, an exclusive mouse pad emblazoned with a map of Northrend, and two WOW Trading Card Game starter decks with a pair of exclusive cards.

"We've been looking forward to these launch events all year," said Mike Morhaime, CEO and co-founder of Blizzard Entertainment.

"This is one of the few opportunities we get to meet with players in person, and we can't wait to celebrate the release of Wrath of the Lich King with them."

Blizzard announced this week that World of Warcraft has hit 11 million subscriptions, which is roughly the same as the population of Greater London, Birmingham, Edinburgh, Leeds and various other cities (we've lost interest) combined.

Picture of Tom.

About Tom Bramwell

Tom is Operations director of Eurogamer Network and Editor-at-Large of Eurogamer.net. He joined the company in February 2000.

Read more articles from Tom by visiting the Tom Bramwell archive page.

You may also like...

Comments (15) Latest comment 3 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • dazrichards #1 3 years ago

    Never understood why people have to get these things at midnight

  • DoctorZoidberg #2 3 years ago

    Never understood why people have to get these things at midnight

    +1

    My moneys on spotty oiks queuing up in wizard attire and going all shy when the "booth" babes turn up....

  • dazrichards #3 3 years ago

    The only exception was the surprise Sony gave on the PS3's launch at the HMV in Oxford Steet. They also got a free Bravia TV! I felt really sorry for the people queing up at Virgin Megastore down the road! How gutted they must have felt?

  • Benno #4 3 years ago

    People want things as soon as possible, isn't that obvious?

  • peterfll #5 3 years ago

    I did it once, I went to the Xbox (original) launch in the Virgin Megastore. I actually........... quite enjoyed it! And I ended up with 2 free games and an extra controller. But I knew it wouldn't involve standing in a queue for 17 hours (I think I queued for like 45 minutes).

  • Iora #6 3 years ago

    Dont see the point the servers will be LAAAGGGGYYYY as hell.

  • EzyRyder #7 3 years ago

    Best selling game for Xmas I bet!

  • drunkymonkey #8 3 years ago

    "Never understood why people have to get these things at midnight "

    Because it's an event in which you can hang out with hundreds of other fans, and get the buzz of a whole load of people anticipating one of their favourite games. And yeah, because of all the razzmatazz, and the costumes, and the being the first to get it.

    It's fun.

  • paulf #9 3 years ago

    @dazrichards - i think the teles were given out at the virgin (zavvi) not hmv ;)
    that zavvi have given out quite a few goodies recently on launch day - i got a nice tshirt along with a free copy of snake eater when i got mgs4 and a super smash bros tshirt as well when that was released
    Edited by 1 at 30/10/08 @ 17:52

  • butler` #10 3 years ago

    Dont see the point the servers will be LAAAGGGGYYYY as hell.

    TBC launch was flawless, my ping didn't go over 80.
    Edited by 1 at 30/10/08 @ 19:17

  • Benno #11 3 years ago

    It's going to be very overcrowded though

  • BeachGaara #12 3 years ago

    Always London... not that I'd go but it's just sort of annoying.

  • Marshall2008 #13 3 years ago

    I will get mine 2 or 3 days before launch as I do with most games. i get them from my mate who works for a game store so i get games when they get them delivered and with discount too. :)

    Screw standing out in the cold when i could be all installed and ready to go with a beer in my hand.

  • curtlikesmeat #14 3 years ago

    I won't get to play it till late 2009 and I imagine most of the zones will be desolate by then... bummer.

  • dingo75 #15 3 years ago

    The goddamn Collector's Edition is nowhere to be pre-ordered anymore. No idea when they started to be sold.
    Ebay will have a customer I guess (got BC the same way) :p