Sony believes LittleBigPlanet "is going to be a hardware seller" when it's released exclusively on PS3 this October.
"Our target audience is everyone," Eric Fong, associate producer for the game, told GamesIndustry.biz.
"It's got enough complexity that people can play it and enjoy it for many hours. At the same time, if you're just a casual user you can run through and play the game and have fun with it. Everything you see in the developer levels, you can create as the player."
"It's going to be a hardware seller. Not only do you have the platforming experience that a lot of other games will have, you have this creativity that really is exclusive to LittleBigPlanet," said Fong.
The greatest challenge, Fong feels, is getting across what LittleBigPlanet is without the luxury of letting people play the game.
Head over to our E3 hands-on preview of LittleBigPlanet to find out more.