If Bobby Kotick could do one thing, he would make Call of Duty "an online subscription service" as soon as tomorrow.
That's what Activision's big boss has told the Wall Street Journal anyway. Kotick said fans were "clamouring" for an MMO-style experience.
"I would have Call of Duty be an online subscription service tomorrow," he said. "When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience.
"I think our audiences are clamouring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play."
Curly-haired Kotick explained that Activision hadn't had a chance to put this desire into practice. When asked if an MMO-style offering was coming he replied, "Hopefully."
The Call of Duty series expands again this November with Black Ops, a Treyarch-developed instalment.
The game kick-started Microsoft's E3 press conference and made headlines when the Xbox maker revealed a "multi-year" Call of Duty DLC exclusivity deal.
All of Eurogamer's Call of Duty: Black Ops coverage can be found on the gamepage below.