Hirai: We're the "official" industry leader Comments by Robert Purchese

3. Deliberatly making the console a bitch to program for.
Er... er... well he's right... and this is a good thing... because?... because... Er anyone want to give me a hand here?

Because developers want to be challenged, dont they! They get bored doing the same boring programming all the time. Let make it even more fun by NOT giving them the dev-kits haha. Kaz you big joker you!

The best part was implying that some day people would buy a PS3 just for Home and then realize it plays games as well. Anyone that actually does that is as mental as he clearly is.

Wow. That Mattrick guy sure has got his work cut out 1upping Hirai in the silly-delusional-department.
Hilarious. Totally.

You can type coherently whilst in a K hole?

And this guys is an industry leader. Wow what a thing to say... if i was sony, id get rid of him just on this statement alone

Next time somebody interviews him, could you guys (EG) call him out on the nonsense he keeps saying?

Actually to be fair, EG have not quoted all the lines, and erm...well, doesn't improve matters much

You need a word that describes something that lacks longevity... Last time I checked, they've never had a console that's been on the market for more than four or five years and we've committed to a ten year life cycle, so you do the math...

Kaz, they've only brought the one console to market...you do not need to keep checking

Kaz: I've got it...
Sony Board: What, what? tell us Kaz, we need your leadership, your vision. Tell us!
KAz: I'm going to talk shit for ten years then we can hit Microsoft and Nintendo for massive damage...
Sony board: We don't understand...
Kaz: No, YOU don't understand!
Sony Board: Yes, we don't understand...
Kaz: RIIIIDDDDGGGGE RRRAACCCER!
Sony Board (whisper): He's lost it.
Kaz: RIIIIDDDDGGGGE RRRAACCCER!

Properly laughed at that one. This thread needs more RIIIIDDDDGGGGE RRRAACCCER abuse.

Rash'?


....



;p

Is Kaz the Head of SCE, or the Arse?

'This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry' - what a ridiculously arrogant opinion, especially in the position that Sony finds themselves in. If those aren’t measures of who is currently industry leader I don’t know what is.

"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" - fuck the developers eh? They are the people that make the games that make the machine. Who cares if they have to plough additional money and resources into developing sub par games for your machine and go out of business as a result.

And I certainly wouldn't feel hard done buy if a new xbox console came out after five years, as long as it had sufficient improvements over the 360.

This guy is a fuckwit. Didn't someone at Sony read this interview before it was published? This guy will go the same way as Kutaragi.

I am slightly speechless. I don't normally get into these things, and christ knows what this thread has been like so far, but that little article has to be the most bizarre collection of weird statements I have ever read in my life.

I have nothing more to add.

Sony's results hit town soon don't they? I guess he's hit the crystal meth a bit early before the mass layoffs.

This takes everything that every MS or Ninty mouthpiece has said recently and makes it look reasonable.

What a mong. The guy is clearly off his rocker.

I don't think even the most loyal of the SDF can defend this one.

In basic terms:

Sales mean nothing

Having access of all the power of the console is a bad thing

Consoles are rubbish unless they have a 10 year life

So basically Sony are number one in his world, the PS3 won't breakeven for 10 years by which point the full power of the cell will be available...

Meanwhile Microsoft releases an 'xbox 720' and clears up the mess and dominates with us true gamers, Wii 2 sells poorly as its just hi-def with a waggle stick and all the wii owners never cared about hi-def in the first place.

I'll tell you what you can spend the nine and a half years on. Instead of developers continually wasting money, time and effort on learning your bloody console to even get a game functioning at an adequate level, their skills can be applied on ACTUALLY MAKING A GOOD GAME.

Hirai.


SHUT THE FUCK UP!

Sony are about to post a 1.1 billion dollar loss, the first time Sony has posted a loss in 14 years. The PS3 is at the root of the loss so Kaz is shitting himself. He has to say something to defend his position and keep his job.

As for Kaz, 'This is Living... In cloud fucking cuckoo land !!!!'

Just when you thought they'd learned their lesson (ie keeping their traps shut)..

..In storms KAZ!

"And," offered Hirai, "unless things go really bad, there's no way that at the end of a life cycle our competition is going have a higher install base."

So is 2016 now, officially, the year of the PS3?

Okay, and here I thought Peter Molyneux was delusional but this guy just whips past Peter and wins the race towards Planet Delusional Superior hands down.

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry,"


........said the CEO of Worlds.com this week when asked about his thoughts on Blizzard

I don't think even the most loyal of the SDF can defend this one.

@IneptPercy

You're right about that.

Even retibra is keeping his fingers tied down from typing a defense for Kaz :)

@Sunyavadin

Topical! I like it.

Also, Kaz is a PR man, it's his job to make up excuses when things go tits up, or deny it outright. I'm sure his diet of hallucinogenic drugs helps.

Kaz Hirai isn't "some" PR guy. He is the boss-man of Sony Computer Entertainment. That is not exactly a Public Relations title, that is the title of 'the guy that runs things'.
Is The Office based on this guy?

Someone's gotta say it, PS3lol.

I would not like to be stuck in an elevator alone with that guy.

@Dizzy
He has to be on the MS payroll

Maybe MS replaced him with a evil robot self? The real Hirai is now trapped inside Redmont trying to shoot his way out.

I will buy that game!

Exactly how did NXE revamp the xbox? I've had it a while now and I have yet to be impressed.

Kaz opens mouth, Kaz looks like a complete cock. Business as usual at the Sony school for clowns then...

where's apologie when you need him?

anyway, i think Mr Hirai makes some valid points, completely fucking stupid points but points none the less.

@Garulon
Sony's results hit town soon don't they? I guess he's hit the crystal meth a bit early before the mass layoffs.

He might as well, I heard Sony have hardly budgeted anything for crystal meth next year!

BTW I love the whole "we're not competing with Nintendo" thing I remember Nintendo saying the same thing back with the cube, we're not competing with Xbox or PS2, entirely different markets it was funny then, it's funny now. It's for much the same reason that toddlers don't play rugby with teenagers, it'll all end in tears. :)

i feel the need for one of your lists apologie, come explain to me why i need my PS3

"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?"

"So it's a kind of - I wouldn't say a double-edged sword - but it's hard to program for, and a lot of people see the negatives of it, but if you flip that around, it means the hardware has a lot more to offer."

I really would like to get some developers perspectives on this... say from Factor 5 or Free Radical Design. I'm sure that those guys that got laid off over Christmas will be really glad that you made your hardware such a bitch to code for!

Speaking as someone who has probably owned all the consoles since the Atari 2600 days. WTF!? The PS3 is the most disappointing console I have ever owned. (Never did buy the GX4000) How he can put a positive spin on this "train-wreck" is beyond me.

This from the guy who claimed "gamers are ready for real change" then introduced the bag of hurt.

"The PS3 is the most disappointing console I have ever owned."

Really? No Wii then?

I never owned a console I sold on within 6 month before until the Wii.

I'm a fan of the PS3 hardware but this man is crazy. Dismissing Nintendo as competitors when they've nicked most of the casual (PS2 owning) base? And deservedly so, I bought a Wii recently and it's a great little party machine; and Zelda and Mario Galaxy are as good as anything available on the Sony platform. He's also dismissing Microsoft despite them leading the way with online integration, achievments and downloadable content.

Sony are playing catch up, not leading.

Kaz in his new job

@ bad09

I do own a Wii, and I have less games for it than I do my PS3, but I'd still say I'm more disappointed with my PS3. Mainly because I had no expectations from my Wii. It's cheap, it does everything I knew it would do, which (as a gamer) is not a lot. Great for gatherings / parties, and is a console that the girlfriend will use. As a brand it has no misconceptions about what it can & can't do.

The PS3 on the other hand is expensive, it's touted as some gaming "behemoth" that will destroy all competition for it with the power of teh blu-rayzorz. When in fact it is a shiny black dust magnet, shaped like a sandwich toaster & happens to play blu-ray movies. Every supposed killer-app has turned out to be considerably less than the hype, & nearly always there is a better alternative on "the other" platform. Besides, their exclusives are rapidly becoming... whatever the opposite of exclusive is.

SDF are saying (elsewhere) that he never said anything about Home attracting PS3 purchases in that article, what exactly did he say as you don't quote it?

Sony can fuck the whole world, but sure can't fuck me. Fuck off Sony, you've lost. Your machine is utter shite and you know it. Die already.

What a total arse.

Rich72: Where is Apologie?

Apologies committed the traditional form of seppuku but not before he did a megafacepalm after peeling most of his skin off the face and used generous portion of the Deepheat tm over his hands.

a moment silence....

No my mistake he got back in after purchasing the X360 Elite!!

I cannot believe Sony in their right mind allowed the senile fucker to say as he did just before posting massive losses!! I still admire my PS3 but my opinion of the company just got a bit more lower! Heck I never loved MS and loathed their licence to print money off Windows XX and Office XX but thanks the stars for introducing Xbox/X360!

Sony offically just totally lost my respects, but not that they ever needed any according to Kaz!

@ MiY4MOTO

I get your logic there :) Me, I had no expectations when I heard of the limited hardware of Wii but man it still disappointed (except MK and Wii sports they were fun).

See PS3 is expensive for it's age but in terms of console prices it's not unreasonable is it? (now!). For the price you pay you get a hell of a lot and I do reckon it's worth it's money with DS3 in there and now 80gb (still not as good as my media filled 320gb tho!).

When I got one I had low expectations, I caved for Blu as poor HD DVD died and MGS4 (yes a fan, but not a mad one. 8/10 Grrrrr!), and wasn't expecting much. Sony had done little to impress up till then IMO, but after my initial hatred at buying DS3, a remote (although MS don't pack 'em in either now...) and a bigger drive my PS has become my media hub and I've sampled some great titles not on the other machines but well worth a look (even stealing a little multiplatform off the 360 - shhh, don't tell anyone....)

All in all Sony have impressed me actually with PS3, I didn't think I would be saying that but I have.

"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" explained Hirai."

A huge reason the original Playstation humbled Sega's Saturn was exactly because IT WAS so easy to develop for and made life easy for developers as apposed to Sega's offering which was horribly complex to code for and could never get the same level of third party support. It's frightning someone as docile as this is in charge at Sony.

On days like this I want to delete everybody from my ignore list :)

And sadly it looks like the next gen will start somewhere in 2014?

@bad09: Have you ever played an SACD/Blu-ray on a high-end dedicated player with high-end amp and likewise speakers? Then played the exact song/film on PS3? Man, you will be surprised at how BAD the PS3 sounds. Flat, undynamic, dead. You see, this is my problem with PS3: it does do what Sony says, but only mediocre at best: films, games, music. There are far better options for far less money available on all fronts, certainly for the 700 Euros I paid back in March 2007. Sony had already lost any respect with their lying, backstabbing and utterly arrogant service/behaviour. I hope they have learned from this and make a proper GAMES console next generation. But listening to Hirai I very much doubt that...what a twat!

"but I'd like to think that we continue official leadership in this industry"

I like to think a lot of things...

"And sadly it looks like the next gen will start somewhere in 2014?"

That's alright we can enjoy the new xbox while we wait for Kaz, kind of like most did with 360.

@ xXBrombeerXx

In all honesty no, but then I would never really go that high end (and my 5.1 is humble). PS3 is a "jack of all trades" digital, DVD, Blu video, music, pictures, games all in one rather slick interface. Sure other machines do some or all of these things even better at times but it's good enough for me and, like I was saying on a thread the other day, when the movie store hits here (eventually. More mistakes Sony....) I reckon I'll love the George Foreman even more. MS dropped the ball not letting you keep movies IMO but with the silly non standard HDD (meaning 120gb max) it's not surprising.

Whatever he has been smoking, i want some.