Rockstar VP of development Jeronimo Barrera reckons The Lost and Damned plot has more quality than most other mainstream media.
"Some stuff just ends up being so generic these days," Barrera told Larry "Major Nelson" Hryb.
"For us, we want to have something that stands up to all mediums. If you put The Lost and Damned as a movie script, man, it would be crazy, and we want the gamers to realise that.
"There's a lot of super people working on this, and the quality and calibre of their work I think exceeds what's out there in all other mainstream media," he said.
The Lost and Damned launched last week exclusively on Xbox Live and costs 1600 Microsoft Points (GBP 13.60 / EUR 19.20) to download.
That's a lot of money, but Rockstar is adamant the DLC packs as much, if not more, content than most other full games. And the company believes this will be the future for our industry.
"We're trying very hard to push the medium and what we can do on the Xbox 360, and I think we've really hit it out of the ballpark," added Barrera.
"I think people are seeing this as the future of gaming, and we see it. And obviously we're going to continue to create more games, full games, but we're also excited about what we're going to do with Xbox Live and DLC."
Head over to our Grand Theft Auto IV: The Lost and Damned review to find out more.